It is not easy to run an online business, especially when competing with Amazon and other giants with huge marketing campaign budgets. Being on the first page of Google Search Results takes a lot of work. Even with great SEO, it can take months to get to the first page.
The role of sponsored advertising (PPC) is now clear. Google AdWord is the platform for online advertising provided by Google that enables companies to display their ads on Google search results pages. In most cases, the advertisements are shown at the top or bottom of a Google search engine result page (SERP).
Ten Reasons To Use Google Ads
You're curious as to "Why Google Ads?" There are many big benefits. These are just a few:
Google's Huge Reach
Google is now more than a brand. A Dictionary defines "Google." Google is the most popular search engine for answering questions. Do you want to find out if there is a way to relieve the back pain that you have been experiencing? It is possible to Google it. Are you interested in learning if there is a technology that makes working together on a post-click landing webpage simpler?
It is possible to Google it. These search engines handle an incredible 2+ trillion such searches per year. This is more than 5 billion searches per day. These people are trying to find problems your business can solve. They probably Googled the solution if they've ever utilized the internet to look for a solution to a problem. Even if you have to use advertising, you can still assist them in finding the solution. They are more likely to select you than your rival.
Capabilities That Enable A Wide Range Of Targeting
In every phase of the purchasing process, Google has something to offer everyone. By bidding on broad keywords like "accounting Software," you can reach prospective customers who are just beginning their product investigation. Doing this will allow you to use two straightforward yet effective methods to fill your funnel.
- On your post-click landing pages, start collecting their contact information. Then, start providing them with pertinent material that demonstrates your authority.
- Retargeting software can be used to get them back if they don't convert.
Another effective strategy for growing your clientele is to bid on long-tail keyword phrases like "accounting software to freelance marketers." People searching for long keyword strings are more likely to have intent. (More on this next.)
The main distinction between those reached by Google Ads and those reached by other forms of advertising is their intent. People are interested in something other than being advertised on social media platforms. They aren't looking for solutions to problems that affect their daily lives. They are looking for family updates, vacation photos, and baby pictures. Advertising to someone you want to avoid advertising to increase your chances of being tuned out.
On the search network, however, you are not advertising to anti-advertising consumers. People are looking for a particular good or service, like the finest platform for post-click landing pages for agencies. Your ad assists them in finding the answer and does not interrupt their online browsing. Search advertising is regarded as inbound marketing by experts. They help those who have started the search for it. By inviting potential customers to contact you, you can then assist them in locating the solutions. When they are ready to make a purchase, you will be in a position to compete for their business.
You Have Complete Control Over Your Campaigns At All Costs
There used to be a lot of red tape and obstacles to overcome to run advertisements that reach as many people as possible. The development and termination of these efforts would have required time and money. But utilizing software and purchasing ad space is straightforward. This is additionally referred to as "programmatic advertising." With a little instruction, they can start and stop advertising campaigns, reach the correct audience at the right price, and finish everything in minutes. This will allow you to allocate your time and resources to other urgent initiatives.
Any Budget Is Welcome To The Table
Some companies stand to lose hundreds of dollars for every click they receive(it can be measured by CTR click-through rate). In the legal sector, long-tail keywords can cost up to $1,000 per hit. But the majority of target keywords are inexpensive. Ads might restrict your daily advertising budget, maximum bids, and other parameters, even if they are expensive. This way, even if your account isn't being closely watched, you can be confident that you will only spend what you have to.
Google Ads Allows You To See The Results In An Easy-To-Understand Layout
You can only find out how to improve if you know where you are making mistakes. With some analytics dashboards, finding the solution is practically impossible. Google makes it easy to understand everything. Basic details like clicks, impressions and google ads keyword planner budget are available. Or, you could use a Google Analytics integration to get more specific. This enables you to monitor every visitor's behavior on your website, including their next click and how long they stay.
SEO Delivers Faster Results
The foundation of the most well-known websites remains search engine optimization. These posts and pages are well-written and use carefully chosen relevant keywords. They also originate from websites that have built many backlinks over time (still the top ranking factor for web pages). You may not see your pages in the first place for broad keyword searches for years. It may only be available to some businesses.
Google makes it easy to jump from all organic results. There is no need to obsess over the term density on your post-click landing page or to go on an endless quest for links to boost your page's ranking. On pages like this one, where organic results are visible at the bottom, advertise to improve your chances of being viewed first.
Increase Brand Awareness
Google Ads is often associated with driving traffic via pay-per-click ads in search engine results pages. Google ads can do much more than drive traffic to search engine results pages. Google ads can be used to build brand awareness, which most high-performing marketers value. It will help if you reaffirm your brand's personality, reputation, and name to gain visitors' trust. These are the things that will make your brand stronger and increase trust with prospects. Trust is what will eventually earn you loyal customers and purchases.
The search Ads network displays your brand, tagline, offer, and any other information you have used your copy or extensions to highlight, even if they aren't clicking on your ad. Through the Adverts network, you can also give brand recognition priority by deciding to show your ads to more viewers. Instead of focusing on clicks and conversions, we will be discussing bidding strategies. Both strategies enable advertisers to strengthen their brand and reinforce the business's key attributes.
Google considers the experience on the landing pages after clicking an ad. According to a Google Ads support page: Users can be directed to any page by advertiser networks that do not prioritize the landing page experience. You can have an "about" page or a homepage. As a result of visitors not wanting to seek the information you advertised, your budget will be quickly depleted.
You must make a compelling post-click landing page if you want your advertising to appear on Google's platform. When you design an effective post-click landing page, two factors are essential for maximizing your ad budget.
- Matching messages
- Design with a focus
Different Bidding Strategies Can Maximize Your ROI
Your advertising ROI will be maximized if you have a persuasive landing page that Google approves of. To assist you in achieving certain digital marketing objectives while keeping your spending as low as possible, the Ads team has created several bidding techniques.
- Google recommends CPC bidding if you want to drive website traffic.
- Google recommends CPM bidding if you want to increase brand awareness. With this method, you can decide how much you're willing to pay to have 1,000 people see your advertisement. Only the Google Display Network, not the Google Search Network, offers this.
- Google recommends CPA bidding to advertisers when they focus on conversions such as sign-ups or purchases.
If your goal is to increase brand awareness, this will work. This will enable you to display your adverts to a larger audience than if Google wished to cap the number of viewers who would click on or respond to them. It works in reverse, too. Two actions are farther down the funnel if you want them to click or convert. Google will allow you to bid for this. This will reduce the number of people seeing your ad and make it more visible to those most likely to convert.
Google AdWords: The Advantages
Google AdWords can be a powerful tool for advertising your business online. Why is it so powerful? Here are some of the benefits that Google's paid-marketing platform offers businesses:
Google offers many targeting options that allow business owners to ensure their ads are only shown to interested customers. Businesses can use various filters to narrow their audience, including age, geography, list of keywords, etc. They can also select when their ads appear to their target audience. Many businesses run ads from Monday through Friday, from 8 am to 5 pm. This is because businesses close on weekends or work slower. This can increase ad spending.
This is particularly beneficial for local businesses. According to studies, half of the smartphone users who searched locally for something on their phone visited a store within one day. This gives local businesses an advantage in attracting attention and putting themselves at the top of the SERPs.
Target Specific Devices
Google AdWords was updated in 2013. Businesses can now choose which devices their ads will appear on. The search network is possible on desktops, tablets, and mobile devices. Businesses can target particular devices like iPhones and Windows on the display network. You can automatically bid higher or lower on devices more likely to convert with bid adjustments. Tip: Analytics provides insight into conversion and ecommerce data.
Results Only, No Fee
This is undoubtedly the best advantage of advertising on Google AdWords. AdWords allows businesses to pay only for clicks and not impressions. A pay-per-click (PPC) advertising model is what this is. Businesses can save money by only paying for users who have viewed their site.
Businesses may monitor the efficiency and performance of their adverts using Google AdWords. You can monitor the number of people who view your ads and click on them. You can also track how many users click your ad after visiting your website. According to Google's Economic Impact study, companies make an average of $2 for every dollar they spend on AdWords. Because of this, Google AdWords can be incorporated into your internet marketing strategy. Not all industries experience this. It is a good idea to give AdWords a shot.
Preparing for PPC
Pay Per Click marketing can be a potent tool, but caution must be exercised while employing it. You must be aware of your objectives before setting up your AdWords account. You must be more specific in your online advertising than just "more sales." It is unlikely that someone who visits your website for the first time will purchase from you. The trust you build with your ideal customer is the key to online sales. AdWords can serve many purposes for businesses. These include:
- Generating sales
- Email sign-ups
- Lead generation
- Recall value and brand awareness can be increased
Although having multiple objectives is fine, you must remember that different PPC campaigns will be needed to accomplish different goals. (More details on this later). A landing page is a prerequisite to advertising on AdWords.
When a user clicks on your advertisement, they "land" on a certain URL or website, known as a landing page. A landing page is separate from your main website and dedicated to achieving a particular objective. A solid landing page is essential to the success of your AdWords campaign goal. Visitors who land on optimized landing pages will become leads or customers. When designing your landing page, keep these things in mind:
- Make unique landing pages to advertise special deals. Your visitors might need clarification if you have multiple landing pages.
- Call for action: Make sure to properly highlight and include the call to action button on your landing page.
- Mobile-friendly: Make sure your landing page is responsive to mobile devices.
- Keep your promises: Any promises you make in your advertisement should be on your landing pages. Ensure the landing page includes any discounts mentioned in your advertisement.
Set Up A Google AdWords Account
Step 1: Sign Up
Sign up on the Google AdWords website with your Google account. If you don't already have one, you must create a Google account. Don't worry; it shouldn't take more than a few minutes. You can launch your first campaign once all the information has been input. You can specify your target market, budget, and bids. Your ad copy can be written here as well.
Step 2: Establish Your Budget
As you can see, the first activity should be creating a budget. If you keep track of your everyday spending, you will always stay within your allotted budget. To calculate your daily budget, you must first assess how many visitors your landing page may convert to clients. If you're just getting started, you can use averages.
WordStream reports that the industry average conversion rate is 2.3%. According to this statistic, only 2.3% of people click on advertising to complete the desired action. By factoring in the typical conversion rate for your sector, you may determine how much you will spend on each visitor. Cost per acquisition is another name for it (CPA). Once you've chosen the currency and budget you want, click on Save.
Step 3: Select Your Target Audience
This step allows you to define the geographic location of your target audience. This allows you to specify the geographic location of your target audience so that your ad will only be shown to people who search for the keywords you bid on (more later). By selecting the advanced search option, radius targeting is available. Using radius targeting, you can target particular places within a radius of your zip code. Depending on the nature of your business, you can focus on entire nations or just cities. Even better, you can configure various bid modifications based on radius targets. Within a 30-mile radius, you can offer a lower price but a higher one within a 10-mile radius.
Step 4: Select A Network
The Google Search Network or Display Network must then be chosen. Your advertising is shown on Google's SERPs thanks to the Display Network. The Display Network will show your adverts on any website that hosts advertisements. In contrast, the Search Network will post them on Google. The Search Network is recommended for small and new businesses. It shows your ads to people specifically looking for keywords related to your business goals. Display ads are great for branding and retargeting. They also have a lower CPC. They are not query-oriented.
Step 5: Select Your Keywords
The words and phrases that a user types into Google's search box while searching are referred to as keywords. Google gives you a range of 15–20 keywords that could cause your ad to appear on the SERP. Later, you may always add keywords. Selecting a few keywords, you are certain will bring results than choosing 20 keywords you might find relevant. Pay attention to the keywords' search volumes. It could be alluring to choose a keyword with a 450,000 search volume. This may not be the best option. As was previously noted, the AdWords system is based on bidding. High search volume keywords can cost a lot to bid for. It can be costly to choose keywords with high search volumes or those with more keywords. You can keep your costs down by selecting a few keywords with moderate search volumes.
Step 6: Place Your Bid
As previously discussed, a bidding method is used in AdWords. A bid is an amount you agree to pay for each AdWords click on your advertisement. If you bid for the same keyword, your advertisement will appear above your rival's. You have two options. The first option enables Google to determine your bid amount to optimize the benefits of your budget. We advise using Google's Keyword Planner to do your investigation and manually set your bid. You might start with automated bids if you are just getting started with AdWords. Manually setting bids can be cheaper, but it is usually more efficient. This can sometimes mean additional maintenance.
Step 7: Write Your Ad
The most important part of the process is writing your ad. It is important to give your ad thought and make it compelling. Your message must communicate your offer, so a user clicks on it and visits your site. These are some tips to help you get started.
Copywriting best practices:
- Keep it brief: Text has a limited amount of room. Keep your message brief and direct.
- Your headline is essential: The first thing a user will see while viewing your advertisement is the headline. They should be drawn to it and be persuaded to click on your advertisement.
- Make a clear call for action: This identifies what you want the user to do.
Anatomy of an Ad:
- Headlines: AdWords allows up to two headlines per ad. Each one can be 30 characters long. Be careful with how you use the limited space. It is advised that your headlines contain at least one keyword.
- Description: The description area is 80 characters. It is used to communicate your message clearly to the user. You can put any discounts or offers in this part to ensure the user clicks on your ads. Verify your grammar and spelling three times.
Step 8: Create Your Ad
When you're finished, click the "save button" to go to the next stage. After that, Google will inquire about your company and provide payment details. You will be charged if your budget is used up or 30 calendar days later.
You should ask, "Why not use Google Ads?" Regardless of their advertising objectives or budget, businesses of all sizes can find something on the network. Different target audiences — Most people have used Google to find a solution to a problem at some time in their lives. Why not throw a coin into the 2+ trillion search results that appear to go on forever to see how much money it could generate?