According to the study, online marketing strategies and retailers shifted to email deliverability sales from March to April 2020. Email performance activity increased by 60%. The global email volume increased by 14 percent between 2020 and 2021.
As if email marketing weren't difficult enough. Email marketers now have to compete for attention in an inbox cluttered with promotional email content from software companies and retailers for loyal customers.
The good news is: Email campaigns are a highly relevant content channel for email marketing plan efforts. This means that you must work harder to get clicks and converts.
These are three tips to ensure your email marketing campaign stands out in the new email landscape.
1. Keep a high reputation as a sender.
The sender's reputation is how email providers assess your email's trustworthiness and conversion rates. This will affect whether your personalized email address is delivered to the inbox and not blocked. Because you are competing with thousands of other senders, it is even more important to protect your reputation.
Spam trap volume is a major obstacle to a stellar reputation as a sender. Marketers must have visibility into the types and age of spam traps they are hitting (pristine, recycled, or typo) and should be aware of trends over time. This will allow you to identify and fix problems that can damage your reputation, and keep you in front of your recipients.
This is in conjunction with measuring your bounce rate. A high volume of unknown users can negatively impact your reputation, making it harder to deliver strong results from email templates.
Email marketers are also plagued by blocklists. Your campaign's performance can be affected if your IP or domain is added to a block list. You can quickly identify the problem and request the removal of the email design.
2. Scheduled sending times can be offset.
Our report found that 70% of all email traffic happens within the first 10 minutes of each hour. Email messages marketers can schedule bulk emails for round numbers such as 12 and 1 p.m. but this could mean that your recipients receive dozens of automated, impersonal emails throughout the day. Your chances of them choosing your email from the rest are slim.
Sends can be shifted by as little as 10 to 15 minutes so your emails don't get lost among the hourly stream of messages. Personalization is key to your success. Company discovered that personalization was the most effective email marketing tactic in 2021. This resulted in higher open and inbox placements.
Your retention rates, conversions, and positive engagement will be increased by tailoring your emails to each email recipient or segment of recipients. All that hard work is thrown away if emails are not read or deleted. Make sure your email timing and content stand out.
3. Enjoy the weekend window
It was also revealed that weekday email subject volume is 25% higher than on weekends. As if time and patience were not enough, people are now scouring unwanted marketing emails at their desks.
To avoid the rush of weekdays, you might want to hit send on Saturdays or Sundays. This might seem counterintuitive for B2B marketers, especially as it is not the best time to be thinking about work on weekends. This is a proven way to stand out from the crowd. You're more likely than not to be noticed if your inboxes are quieter during the day. Marketers who can extend their campaigns beyond the weekend will benefit from the increasing global email marketing software volume.
The email marketing company is always changing. Email automation must be ready to adapt to changing circumstances, not only because of the explosion in power of email marketing automation caused by the pandemic but also because of increased regulations such as Apple's Mail Privacy Protection.
You need to reconsider your email strategy for this high-volume environment for your customer base if you want to keep up with these trends and additional features. The signup form will help you to ensure that you reach your target audience, and prioritize your customer journey and sender's reputation. When recipients are not already inundated with email marketing strategies, send personalized messages to them. These simple steps of email marketing tools will allow you to stay out of the spam folder and avoid unsubscribe buttons, which will ultimately result in more conversions.