This sounds familiar? You've finished your work and are now unwinding on the couch before preparing dinner. You pick up your phone and start lazily scrolling through your social media accounts, barely focusing on the situation in front of you. The scroll of doom. We were thrilled to learn that the phrase "doom scrolling" was coined in the latter part of last year. You need valuable content for your customers to grow your online brand and authority. Content that commands attention. Your audience is already overexposed to digital content, regardless of your niche. The answer to this issue is quickly evolving to include motion graphics. By 2023, the video will account for 82% of all internet traffic, according to research. You must stay updated and have original content to help you stand out from the competition. LiveHelpIndia, a well-known motion design firm, is in a good position to help you improve your media creation and use motion graphics to support your business plan. Let's start with what is motion graphics?
What Are Motion Graphics?
Motion Graphics are best described as Graphics In Motion. This is the simplest definition of motion graphics you could give. The art of designing visuals and then moving them in space and time to achieve an objective or tell a story is known as motion graphics. Motion graphic elements are inserted into groups of frames to give the appearance of motion. Animations with animated characters and motion graphics are different from other types of animation. They mainly use type and graphics. The term "animation" can describe how objects move in non-live-action movies. Animation in motion graphics is used in many industries to communicate effectively and tell stories. Some examples for this type of motion graphics are Explainer videos, whiteboard videos, educational videos etc. Some well known tools are Adobe Photoshop, Illustrators etc. File format and File size matters with the type of motion graphics.
Motion Graphics History
The use of animated motion graphics dates back to the 1800s. The first movie to employ moving graphics were created by German cinematographer, who experimented with abstract cinematography using shapes and patterns. Another creative genius, made motion graphics title sequences for Alfred Hitchcock films. Wikipedia claims that Saul Bass played a significant role in creating effective motion graphics that reflected the movie's tone. Saul Bass is the creator of several of the most recognizable opening titles, including Vertigo. Over the years, motion graphics have gained in popularity. They appear in motion pictures, television, educational materials, and promotional videos.
Engage Your Audience Using Motion Graphics
Digital motion graphics have been growing in popularity because it clarifies a concept and visualizes it aesthetically pleasing. Although concept and visualization are related to telling an inspiring story, they do not contradict each other. Online movies are a major factor in influencing consumers to make final purchases; therefore, you should pick the solution that captures their interest immediately. Videos with motion graphics are excellent for sharing on social media and are present in practically all TV commercials.
Use Of Motion Graphics?
The discipline was pioneered by film studios in the 1950s. The movie's titles were made by graphic designers. These titles reflected the movie's mood through movement, color, and text, and listing the actors and crew. The opening credits of movies still employ motion graphic design. Digital technology has made it possible to make motion graphics accessible to filmmakers of all levels. Motion graphics can also be used for:
- TV Opening Credits: Motion graphics have been used for opening credits in TV miniseries since the beginning.
- Advertising Creativity: Advertisers can produce boulder, more interactive content for their clients' thanks to motion graphics.
- News Broadcast: Motion graphics is a tool that journalists and broadcasters use to tell stories better, especially during news events such as elections.
- Social Media Memes: Motion graphics are often used in memes that you may find on Instagram. They make you smile by fusing movement, text, and visuals.
- Website UX Design: As more of our everyday lives are now conducted online, motion graphics designer have been concentrating on enhancing the user experience through motion graphics.
- Retail Experiences: Billboards and menu boards at shopping centers lost their flat, static format and adopted a digital one. The flat, motionless print format was given life by motion graphics.
Motion Graphics Tell Better Stories
There are countless methods to tell a story artistically. Motion graphics are a specialty of Advanced Media. You may be familiar with this industrial jargon and aware of its potential potency. But what are motion graphics exactly? Animations that prominently feature text are known as motion graphics. These are employed to interact with the viewer and develop the narrative. A motion graphic could encompass Virtual Reality (AR), Augmented Reality (GIFS), 360-degree video, and many other sorts of media, even though this phrase is sometimes vague and general. These images can demonstrate instructions, clarify concepts, or advertise products. These are only three instances of how motion graphics may strengthen your narrative.
They're Entertaining
Our audience is drawn in, and their attention is captured by motion graphics. Similar to watching a movie, they elicit strong emotional reactions from us. These images are an organic response. Thanks to the motion visuals, your audience will immediately be drawn into the narrative. Motion graphics will have an impact thanks to your stunning imagery, captivating voiceover, and mood-enhancing music. This is important for connecting with your audience. If you want your marketing to be effective, you must be unique. Your audience will be more engaged if they can help and react emotionally to your material.
They Serve To Illustrate Ideas
Visual communication is the best way to communicate information to your audience. Visual processing can be done in a matter of seconds. The simpler the message you are trying to convey, the better it will stick in the minds of your audience. These messages can be simplified using motion graphics. Even if they are complex, they can be easy for your audience to follow and retain. Original, well-organized, and visually pleasing designs will be valued by your audience. You will increase your audience as a result. With the help of this effective tool, you can attract an audience with a straightforward message.
This Is A Great Way To Make An Immediate Impact
Typically, motion graphics last between one to three minutes. Within 20 seconds, animation can communicate complicated ideas and procedures. Motion graphics can convey a lot of information quickly and efficiently. A complex process requiring 1500 words to explain graphically can be completed in approximately 15 seconds. This is beneficial for spreading brand awareness and providing short information to social media scrollers who are pressed for time. Motion graphics are used for more than just advertising, storytelling, and informational purposes. Motion graphics are a powerful technique employed daily to clearly and succinctly convey information to a group. Motion graphics are a distinctive method to interact with, connect with, and grow your audience. Animation offers endless possibilities and can expand beyond what you have imagined.
Motion Graphics Are Animated Films That Can Be Shortened
Motion graphics can be thought of as a short film. This includes animated graphics elements as well as traditional video content. This format is often used to explain products or concepts. Government organizations that aim to provide the public with simple and memorable information frequently adopt this style.
All videos are motion graphics, but not all. Although this is true in theory, a motion graphics video does not solely contain live action. It mainly focuses on 3D animation but also text. Using motion graphics to draw website visitors and social media followers into the sales funnel might be a wise move. Compared to other forms of advertising, they are less focused on making sales. Motion graphics are entertaining to view and promote social media sharing.
Motion Graphics Make It Easy To Consume Content
Motion graphics are an important part of any video marketing strategy. They can be used to enhance the length of videos and make them more consumable. Did you know viewers drop off after watching a quality video content for more than two minutes? Motion graphics are bite-sized content that can increase interest and boost engagement. They also help to raise brand awareness and drive targeted traffic to your website. Powerful content can be short and simple to watch. Look at the 6 million YouTube subscribers of Great Big Story.
Motion graphics combine text and character animation to convey their message. This makes the content more easily accessible to viewers. Most people scroll through videos on their phones while driving, and the sound effects need to be turned on. Facebook videos may be viewed without sound in around 82% of cases. However, 76% of Facebook advertising needs the audio turned on to convey their message. Your motion graphic text can be doubled as subtitles. Captions allow you to make your content accessible to all viewers.
70% of viewers finish videos that are under two minutes in length. Other graphic video rates are far lower than this one. It would help if you employed motion graphics since they are excellent real estate. Greater visibility entails greater accountability. Partner with a talented motion graphics studio to ensure you take advantage of your opportunity. You can curate your user experience in motion graphics. When you have the audience's attention, you can express your message in a way that supports your brand.
Motion Graphics Can Be Shared Easily
Consider the content you publish on social media. There is a considerable probability that you will click the "retweet/share" button for an interesting and appealing motion graphic, even though you might not share a brand's logo or image. Motion graphics with visual effects appeal are easier to interact with and can be more viral. Many don't stare at their laptop screens when scrolling through social media and websites. Another benefit of motion graphics is that most people use their phones to browse websites and social media. Your motion graphic will take up all of your phone screens. This makes it ideal for short motion graphics that last 90 seconds.
Motion Graphics Can Help You Stand Out Among The Crowd
Think about how crowded the internet has gotten. Every time you access Instagram, Facebook, Twitter, or Twitter, you are bombarded. You should scroll through many pages before finding something you like. This natural behavior is becoming more common due to the hybrid digital lifestyle, in which we spend more time online than in real life. Motion graphics are a great way to tell your brand's story.
Motion Graphics Can Help You Explain Your Brand And Product
Motion graphics can make a piece of information more interesting, informative, or visually appealing. You can see infographics on Instagram quite a lot. While you might glance at it briefly, the chances are that you will scroll onward. Motion graphics can be created from this information to give it new life. Motion graphics can help you explain your brand's mission. The spectator may learn something new and get something from these motion graphics. Additionally, they use subtle branding that improves the brand's image and draws the viewer's attention.
Video Is The Most Prominent Digital Media
In their content growth strategies, 75% of marketers and agencies say video is their top focus. Most content will be lost in the seas of viral trends and cat videos that appear every minute. You can utilize motion graphics to demonstrate the human side of your business. These motion graphics leave a positive impression and increase viewer confidence. A motion graphics studio can make your business stand out from the competition by creating high-quality footage that narrates your company's history.
Motion Graphics Are Essential For Your Business Strategy
Did you know that 91% of companies that use video marketing techniques perceive an improvement in their return on investment? These companies additionally emphasize how videos boost client engagement and order volume. Motion graphics can be integrated into any marketing strategy, regardless of your business strategy. These adaptable media can be utilized to promote client endorsements, foster connections, raise brand awareness, and attract qualified visitors to your website who are ready to make a purchase. Video marketing can boost your revenue by 49% faster than other media, giving you a higher return than you would get from other media. Motion graphics are a great way to get the best ROI for a small marketing budget.
Motion Graphics Production
You'll need a motion design agency to oversee the creation and delivery of your motion graphics. Each motion graphic you produce is a unique component of the puzzle you put together following a predetermined plan and using consistent, brand-consistent information. Motion graphics should be the standard for all digital material. You want reliable, valuable material accessible to potential customers and clients. Every piece of content should help build relationships and move you toward success. It cannot be easy to keep up with all the services and aspects available online if you are new to digital marketing. Digital marketing with motion graphics is low-cost and offers a great return on investment.
Motion Graphics Are Affordable
Compared to other feature-length videos, employing a motion graphics agency can be much less expensive because there are fewer production costs. Your consumers will be guided through the sales funnel by LiveHelpIndia's process as you deliver pertinent, helpful, and purposeful content.
LiveHelpIndia's process includes the following:
- Listening - We get a lot of inquiries. This is essential to identify the specific issue your brand must address and how to do so as effectively as possible.
- Definition - We employ the understandings we receive from listening to cut to the chase. We design a creative approach that is adapted to your needs using our framework.
- Design - Your brand will stand out from the competition thanks to our multidisciplinary creative team of professionals. Cohesion and extensive communication are needed at this phase.
- Executing - From quality to response times, we aim to go above and beyond what our clients expect. We always keep our promises.
This allows us to get to know your business at a fundamental level and create compelling motion graphics that are cost-effective yet still appeal to your brand.
Motion Graphics Can Be Moved Offline
Your business's motion graphics can be a valuable asset. You don't need to keep them online. Motion graphics can be used in the real world by being included in digital client-facing experiences or on your TV screen. Suppose your company often attends conferences and expositions (pre/post-COVID). In that case, you can also showcase your motion graphics to attract visitors.
Conclusion
Your KPIs, including website traffic, sales conversions, brand awareness, and company growth, can all be improved using motion graphics. LiveHelpIndia Provides best motion graphics service for your business. We will assist you in introducing your brand to the rest of the globe with our distinctive storytelling abilities and knowledge. Working with a motion graphic agency is a fantastic digital marketing strategy. Motion graphics help your company stand out from the competition and excel.
