Email marketing, when done right, can be just as successful as any other tactic. Email has consistently shown high returns on investment - potentially reaching $40 for every $1 invested by 2023!
Let's examine some effective approaches for using email marketing effectively. In case you still require convincing, let us cover its advantages as well as provide some statistics proving its importance - let's dive right in!
What is Email Marketing?
Email marketing is an electronic form of promotion in which promotional emails or newsletters are distributed to subscribers via email. Relationship building with customers and promoting services or products to drive customer awareness as well as sales is our aim.
Email marketing offers you an efficient and cost-effective means of reaching out directly to your audience with relevant and personalized messages that resonate. Not only is email easy and cost-efficient to track, but its data provides invaluable insight into campaign successes. Transactional email has long been used by marketers as an effective form of digital advertising and promotion ever since its first widespread usage by early internet companies in 1978, resulting in $13,000,000 in sales through email campaigns.
Email Marketing for Beginners: A Guide
How to track and execute successful email marketing campaigns?
Establish an email list while adhering to CAN-SPAM laws.
Email automation is an ideal way of automating emails.
Email marketing has quickly become one of the most successful means of promotion ever since it became accessible.
Email marketing is a cost-effective and rapid method to connect with large audiences at once. By personalizing and targeting specific groups with customized marketing messages, email can generate leads quickly.
Email marketing campaigns come in all forms and shapes: an announcement email about new content or a regular newsletter can inform email recipients about product updates directly; alternatively, they could contact list customers and inform them directly of updates to existing offerings.
Email may not seem as accessible and appealing to some as other channels like social media and messaging. Still, email remains an effective means for reaching audiences and producing results.
We assert that accessing someone's email is sacred, and being welcomed shows an unprecedented degree of trust that cannot be gained with other platforms.
Why Email Marketing Is Effective
Email marketing can be used effectively as an efficient strategy:
Create relationships by engaging in personalized engagement activities.
Brand recognition can help increase sales. Remind prospects about your services when they're ready to purchase from you.
Use email to communicate relevant blog content or valuable assets directly to prospects. Share blog posts or any other important pieces via email directly with prospects.
Lead Generation. Encourage subscribers to provide their information by offering them something of value in exchange for it - like offering them something useful like an ebook download in exchange for their constant contact info.
Promote and market your products.
Nurture leads. Creating content that assists customers in meeting their objectives will delight your target customers and achieve lasting satisfaction for yourself and them.
Benefits of Email Marketing
Email marketing can be a highly effective means of reaching customers making customer loyalty and helping in the customer journey - there are more than 4.3 billion global Internet users!
By 2023, email will generate $40 for every dollar spent.
Marketing trends estimate that 51% of marketers believe email marketing to be the most effective.
Email marketing will remain an investment of choice for 53% of marketers by 2023.
Email marketing is forecasted to grow 33% between now and 2023.
33% of marketers send commercial emails weekly, while 26% do it multiple times monthly.
Email marketing is yours alone to control. Aside from compliance regulations, external entities cannot dictate when, how, or why you reach out to inactive subscribers through this channel.
Email marketing is often underestimated as an integral component of modern marketing strategy. Although email is the third-most used channel behind social media and websites, 95% of marketers find its use valuable.
Email Marketing Statistics By Industry
Email marketing rules vary based on the industry and target audience of each email campaign. Here are a few email trends you should keep an eye out for to inform your marketing strategies.
Email Marketing Statistics for B2B
- An email was one of the three top owned-media channels used by B2B marketers over the past year to distribute content, according to statistics provided by marketing charts.
- Email marketing is the preferred form of promotion among 44% of B2B and B2C marketers.
- Email engagement ranks fourth as an insightful metric to measure performance for B2B marketers in 2018. This makes email more meaningful than social media metrics such as followership/following count/ranking on search engines or quality of leads.
Email Marketing Statistics for B2C
- Growing an email list is the primary goal for 50% of B2C marketing professionals.
- 37% of B2C marketers send daily cart emails to their subscribers.
- Email marketing statistics for e-commerce.
- At least 57.2 percent of brands they manage are e-commerce sites with between 1,000 and 10,000 email contacts, as per the report.
- Email marketing is used by 85.7% of online marketers as part of their overall brand-building strategies in an attempt to raise brand recognition.
- 72% of email marketers rank low open rates as their main challenge.
Email Marketing: How to Get Started?
Let's go through some steps you can follow to craft an email campaign that will leave customers impressed and engaged with your brand.
These steps should serve as the framework of an effective email campaign strategy.
1. Email Marketing Strategy
Discover how to develop an email marketing strategy that works and write engaging emails your audience wants to read - you need a plan!
Consider these six steps as an outline of your successful email marketing strategy; in a moment, we'll delve deeper into some.
1. Define Your Audience
Understanding your audience is the cornerstone of effective email communications. Create your buyer personas and understand any pain points they are currently facing before personalizing your email campaign to meet these specific requirements.
2. Establish Your Goals
Before setting campaign goals, gain some context. Use average email statistics in your industry as a benchmark when setting campaign objectives.
3. Create Your Email List
Do you need people to email? Creating a list of users to whom relevant material will be sent can make this task simpler (we will cover how this works later on).
Your prospects must have multiple ways of subscribing to your emails - we will discuss this topic later on in this section.
Don't feel discouraged that only a handful of names have joined your email list yet; take each lead or subscriber as precious gold, and gradually, it will expand organically.
4. Select the Email Campaign You Wish To Run
It can be challenging to choose amongst all of the email campaigns available to us, especially amongst so much diversity. Should I send out weekly or biweekly newsletters? Are product announcements worth sharing? Which blog posts should be promoted through emails?
Answer: Unfortunately, that depends on who is answering.
Start by researching different email campaigns before selecting one that's suited for your target audience.
Create separate mailing lists for various kinds of emails so customers and prospects only receive those in which they have an interest.
2. Select an Email Marketing Platform
Need help with email marketing? An email marketing provider can be an essential asset.
Create and customize marketing emails without designers or IT.
Utilize various features to design email marketing campaigns that meet your objectives.
Analyzing and sharing the results of email campaigns are also options available to you.
Consider these features when choosing an email service provider.
- Segmentation capability within CRM platforms
- Standing up Internet service providers
- Reputable email service provider (esp).
- Quick and easy landing pages and form creation
- Click here for more information about automated vehicles.
- Email regulations: easy ways to comply.
- Split-test your emails.
- Built-in analytics.
- Downloadable reports.
3. Create Your Email List
Filling your list with eager prospects who want to hear more from and about you is part of the thrill.
There are multiple creative methods of expanding your email list (none involving buying emails!).
Lead magnets and opt-in forms are two essential tools in list building, working hand in hand to expand subscriber numbers.
3.1. Use Lead Magnets
Lead magnets do as their name implies: They attract prospects to join your mailing list by offering something free as an incentive.
Offers can come in various forms; all should provide something valuable in exchange for collecting email addresses.
People today are protective of their data, making it almost impossible to get email messages without exchanging something valuable in exchange.
Explore options that provide value, are relevant, and simplify life for prospects.
Below are a few lead magnets you can make:
Ebooks. White papers. Infographics and reports and studies, Checklists, Tools, Templates as well and webinars are some examples of published media that might include books.
Existing content could act as an effective lead magnet if time and resources are short.
3.2. Create An Attractive Opt-In Form
Opt-in forms allow your prospects to enter your database efficiently. They serve as the bridge between future clients and the amazing assets that you created just for them.
Here are a few helpful hints for creating an appealing opt-in form.
Design a Header That is Attractive and Catches the Eye
Sign-up forms should be designed in such a way as to stand out from their surroundings and appeal to people, offering something exciting for your readers.
Copy Relevant Copy to Your Offer
Your goal should not be to coax people into providing personal data voluntarily; all information displayed on your form should be accurate.
Keep Your Form Simple
Refrain from alienating potential clients with long forms with multiple fields! Instead, engage your prospects by being personable.
Ask only for essential details; first names and email addresses would make an excellent starting point.
Double-Confirm Your Opt-In Forms
Although it might seem counterproductive, research indicates that the customer segment prefers receiving a COI email over receiving a welcoming relevant message.
Before You Begin Emailing Your List, Here Are Some Important Things to Keep in Mind:
1. Implement Email Segmentation
Once you have added people to your list, it will be necessary to divide them up into segments.
By creating subcategories for subscribers that are easier to manage, this approach will enable you to build subcategories of more convenience for them.
Treat our subscribers as human beings; do not send generic email blasts!
Why Segment Your Email List?
Conversion rates will depend upon each person who signs up to receive your emails.
Sending them coupons and offering discounted products can cause subscribers to defect; by not providing enough guidance on diagnosing problems themselves, they won't know how to solve them, and trust and relationship building become key features.
Email campaigns that treat subscribers like people should be the norm rather than treating them like leads to be managed and collected into boxes.
Make life simpler for yourself by segmenting your list and streamlining lead conversion.
How To Segment Email Lists?
Segmentation begins by offering separate opt-in forms and lead magnets at every stage of the buyer journey, automatically sorting your constant contacts into distinct lists.
Email marketing platforms also enable you to segment the list of unlimited contacts based on their constant contact info and behavior, making sure the right emails reach the appropriate people.
Your list can be divided into multiple categories. For instance:
Geographic location (Life Cycle Stage). This stage involves stages of awareness, consideration, and decision.
Engaging your brand before.
Your email list should be tailored to be as selective and targeted as possible when targeting specific groups for emailing campaigns.
2. A/b Test Your Marketing Emails
Not every email list is the same; some may consider it spam; certain audiences prefer bright and eye-catching CTAs, while for other audiences, more subdued calls to action may work better.
Test all variables before creating and building out your subscriber list; A/B tests come in handy here.
Suppose you are considering changes to the structure or content of your email marketing campaigns. In that case, A/B tests provide an effective means of testing their effectiveness before rolling them out on a wide range. Unfortunately, however, few brands take advantage of A/B testing; according to one study, 44% of marketers reported rarely or always testing transactional emails A/B and multivariate. Only 19% reported doing it regularly or always.
Split testing or A/B testing is an effective way of determining which email type will perform best with your target audience by comparing results between emails A and B and then making comparisons of these results between types of emails; it's particularly useful when using templates, as this approach allows for direct comparison.
A/B tests can be an efficient and insightful way to compare variables without running tests - you receive clear signals as to which ones perform best and have control of those variables without testing!
Here is the step-by-step procedure to A/B test your emails:
- Consider selecting one variable at a time to test, such as the subject line, CTA button text, or images.
- Make two versions of your confirmation email: One including and one without variables.
- Schedule multiple emails simultaneously over an agreed-upon time frame.
- Review your results, retaining only those versions that perform more favorably.
- Continue the same procedure, changing one variable at a time.
- Most email providers' software allows for A/B tests, making it simple and efficient to compare results between groups.
Consider These Tips When Conducting an a/b Test: Test Each Element One at a Time
Send out an identical email but change up its subject line or CTA. Making multiple changes all at once may tempt you, yet doing so makes it harder to pinpoint which change led to success or failure.
You Shouldn't "Eyeball" An A/B Test
An A/B test must be executed with great caution to achieve accurate, scientifically reliable results. Rushing quickly through changes may produce unexpected and less-than-scientific outcomes.
As tempting as A/B informal tests may seem, these methods of experimentation cannot provide scientifically reliable results and could easily be affected by external forces like seasonality and deliverability; furthermore, they leave out valuable metrics such as open rate (CTR), unsubscribe rate and sharing/forwarding bounce rates which would provide you with actionable insight.
Related:- How to Decide if Outsourcing Email is Right for You?
3. Analyze Your Email Marketing Performance
Once your campaigns have begun, they must be monitored.
Analyzing email marketing statistics will enable you to make better decisions and connect more deeply with customers, email subscribers, and readers making customer relationship management and customer engagement.
How can email campaigns be measured successfully? What methods exist to gauge their success accurately?
4. Set Email Marketing KPIs
When analyzing the success of an email campaign, four metrics should be carefully considered to gauge its performance accurately.
- Deliverability measures the rate at which emails reach inactive subscribers.
- Open rate refers to the percentage of recipients who open your email sequences when it arrives in their inbox.
- CTR refers to the percentage of visitors who click through your calls-to-action (CTAs).
- Unsubscribes is a measurement that measures how many recipients opt out after your emails have been delivered to them.
5. Email Components Can Be Adjusted to Improve Results
Test out different changes until you discover which will have the greatest effect.
Test these variables to see if you can improve the results of your email campaign.
Deliverability
- Employ the appropriate strategies when using spam filters.
- Keep active subscribers by purging inactive users from your list.
- Remove emails that bounced from your list.
Open Rate
- Please make use of different words in the email subject line to entice people to open it.
- Sending emails at just the right moment can be extremely effective.
Click-Through Rate
- Your segmented list will gain from an evaluation of your offer.
- Write your copy again to make sure your audience fully understands what actions are expected of them.
- Experiment with different CTAs. For instance, try opting for an image over an Inline copy or bolding the text instead of being understated.
Unsubscribe
- Consider whether this situation could be seen as an advantage as unsuitable people are removed from your list.
- Please send an email regularly to all inactive list subscribers asking them whether or not they wish to remain members.
- Check whether the email matches with your brand.
- Make sure to avoid falling for bait-and-switch tactics by promising something and then providing something different than promised.
- Before you try to sell, first ensure that the emails provide real value to readers.
6. Email Marketing Report Templates
Once your campaigns have concluded, it's important to assess their performance. Without properly reporting data, no meaningful insights will emerge from it.
An Excel spreadsheet provides an effective means of keeping tabs on the results of email marketing campaigns. It can assist in drawing conclusions based on KPIs before taking measures to enhance them.
You Should Be Aware of the Email Regulations
Respecting email marketing regulations is critical as they safeguard a consumer's right to know which of their information has been processed and for what purpose.
At our core lies our customers - or potential customers.
Be mindful of a few key features:
1. Compliance with CAN-SPAM
Technically speaking, CAN-SPAM stands for controlling the attack of non-solicited marketing and pornography since these two acts often go hand-in-hand.
Practice-wise, this serves to protect subscribers' right only to receive emails they have explicitly requested.
The law passed in 2003 covers any commercial email sent for business use, regardless of when sent or recipient address.
Follow these steps to make sure your emails comply with CAN-SPAM:
- Send out emails with the name and postal address of your company listed at the top.
- Include unsubscribe links in your emails for ease of unsubscribing from them.
- Apply the addresses from which your emails come directly in both "From" and "Reply-To."
- Be sure to use subject lines when sending emails containing sensitive or confidential material, such as confidential reports.
Note that this information does not constitute legal advice, and for more details regarding CAN-SPAM laws, please visit the FTC's website.
2. GDPR Compliance
Though some may perceive the new email regulations to be cumbersome, they represent a crucial step toward building long-lasting, trustful customer relationships.
GDPR provides your customers with choices. They decide when and whether they receive your emails, how you talk with them, and which products to select; this is at the core of inbound marketing.
GDPR only applies to companies located within or marketing to citizens in Europe.
Failing to comply with GDPR will incur heavy fines.
This guide offers an efficient solution on how to comply with GDPR laws.
- When seeking permission to store personal data, make your request using precise language.
- Collect only those contact details relevant to your business and collect what's necessary.
- Use contact details only in line with what has been agreed upon.
- Only retain data if it serves legitimate business needs.
- At your request, it's possible to delete contact data.
- Assure that contacts can easily opt out or modify their preferences.
- Respond quickly and courteously when an external contact requests access to data.
- Keep records to demonstrate compliance with GDPR.
- Before sending emails from your business domain, a GDPR plan must be created and put in place.
3. Avoid Spam Filters
After spending your valuable time crafting the ideal email and complying with all regulations, the last thing you want is for it to end up in spam.
Sending emails directly into spam can be hazardous, as these will likely end up there and end up therein for all time.
- Your delivery rates could be affected.
- Your emails may go undelivered to their email recipients and, therefore, remain unseen by them.
- Your email marketing software may not allow for accurate measurement.
- Your analysis may need to be more accurate.
The Following Will Help You Avoid Spam
Get Allowed
Safelisting refers to an approved list of senders that have access to reach a subscriber's mailbox, such as having them add your email address to their address book.
Include instructions in your welcome email platform on how to do it.
Attention!
All-caps or multiple exclamation marks in writings with keywords associated with spam, such as "opt-in," click below," and the order is easy to spot and will likely be marked down accordingly.
Use A Reliable Email Service Provider
Deliverability depends heavily on the reputation of your email service provider; therefore, only select well-recognized companies.
Email Marketing Tips
Email marketing can be more complex than simply exchanging personal emails between friends. Here are some email marketing tips :
Time, device compatibility, and content all play an integral role.
Your goal should be to maximize the number of leads generated with every email that is sent out; this makes writing marketing-related emails significantly more complex than writing any other type of email.
Let's review some key features for creating a successful email marketing software campaign:
Copy: Your email body should reflect your voice. Focus on one topic at a time.
Images: Choose images that are both relevant and optimized for all devices.
Call-to-action (CTA): A call-to-action should include a compelling offer that stands out in an email campaign.
Studies of response rates from 20 million emails revealed the optimal time and day to send email campaigns - Tuesday at 11 AM ET is most recommended.
Emails must be optimized to work on mobile phones and other devices.
Personalize: Each email should be written as though being addressed directly by its reader and addressed with an enthusiastic tone.
Subject Line: Make sure the subject line of the email is concise, actionable, and alluring - in sync with who the target recipient is and relevant. Personalized approaches work best here as they align more directly with them than generic emails do.
Here Are a Few Methods You Can Use to Customize Your Emails
- Add your first name as part of the subject or greeting line.
- Where possible, include information specific to the region.
- Deliver content tailored to their lifecycle stage to engage leads at each point in time.
- Send emails only if the emails relate directly to an individual's most recent interaction with your brand.
- Write about personal or relevant events such as holidays in your region or birthdays.
- Sign off each email content you send with an individual signature (not that of your company).
- Provide the reader with an engaging call to action that complements what's being offered - they'll appreciate it.
Email Marketing Templates:
Email marketing templates provide another valuable asset in email marketing.
Templates can save you time if you need more design, development, and UX expertise. Templates take away much of the burden involved with designing, coding, and customizing an email's UX features.
When selecting email templates, ensure they have been proven successful in past uses.
Reputable email service providers (ESPs) tend to offer superior templates, having been subjected to hundreds of other tests against numerous alternatives. Stick with professionals.
Tools exist that can assist in customizing and optimizing email through A/B testing and offering templates to produce visually appealing emails.
Want To Outsource Your Project? Talk To Our Business Manager
Conclusion:
Email marketing involves several rules, but one of the most essential is treating each recipient like they're part of your inner circle.
Applying this golden rule to every autoresponder and lead magnet you create can help you meet your email marketing objectives more successfully.
Keep this in mind: when your subscribers see how helpful you are to them, they're more likely to open emails sent from you.