Digital marketing tools can only assist with implementing your strategy; they will need help to do it. However, selecting an efficient technology stack could put you ahead of competitors. Some tools are essential, like email marketing and web forms; others, like analytics and CRMs; others, like keyword rank trackers or design tools, are more specialized. Below, we have provided digital marketing tools every marketer must possess for practical digital marketing efforts.
Digital Marketing Tools Types
Modern digital marketers employ various digital tools for planning, tracking, and measuring marketing initiatives and campaigns.
Marketing has quickly evolved, making it essential to use every available tool effectively. Some may prove more helpful to Digital Marketers depending on the goals of their company and which channels take priority for marketing activities. Here are the most widely used digital tools for marketing:
SEO Tools
SEO (Search Engine Marketing or Optimization), or search engine marketing or SEM, has become more essential in reaching an audience you wish to target. Analyzing their online behavior is the starting point.
Google Analytics and Ads provide extensive reports about the traffic that visits their websites (organically or through ads placed by you, respectively). Digital Marketers can use them in tandem to assess what works and what doesn't and discover new traffic sources as well as track which times of day traffic increases or decreases; both tools provide invaluable data when deconstructing what's currently occurring.
Ahrefs Moz and SEMrush are three SEO tools that offer predictive analysis if you target specific queries on your website. Traffic can be increased through optimizing keyword use - usually starting by choosing which phrases to focus on before publishing content containing those same terms - with 72% of digital marketers worldwide believing creating relevant content is their most successful SEO strategy.
Ahrefs Moz and SEMrush can assist with speeding up this process by quickly identifying keywords related to your searches and assessing competitors' SEO strategies. Ahrefs stands out as being among the premier SEO toolsets, providing all features required for optimizing content in one single platform.
How do you keep someone on your page once they arrive? Digital Marketers frequently see landing pages as one of their top challenges; however, companies that increase from 10-15 landing pages realize an increase of 55% leads. Unbounce is an ideal program that lets Digital Marketers build and customize landing pages without needing coding knowledge - helping create effective pages in no time.
Email Marketing Tools
Email marketing tools offer incredible returns on investment. Email gives your brand access to customers, both existing and potential. Some estimates say you could recoup 38% for every $1 spent on email marketing efforts.
MailChimp and SendGrid are great tools for sending stylish yet branded emails quickly. MailChimp stands out among its rivals as the leading email marketing solution. It enables users to customize emails according to their mailing lists, perform A/B testing automatically, and assess its impact.
Social Media Marketing Tools
Social media marketing should be part of any digital marketing strategy. Customers often spend most of their time online. A study from Deloitte showed that when social media was part of the buyer journey, the conversion rate increased, and spending rose fourfold more compared to non-users of this social network. Digital Marketers typically utilize platforms such as Facebook, Twitter, and Instagram for posting native content and building loyal followers or advertising pay-per-click ads.
Hootsuite and Later are great tools that make managing multiple social media channels for brands more accessible than ever, offering analytics, moderation features, and built-in analytics for all accounts in a single interface. Buffer's Chrome Extension makes scheduling websites or quotes on your screen across your Twitter, LinkedIn, and Facebook social channels as simple as clicking one button. Plus, it automatically formats it accordingly into posts tailored for each social channel.
Design Tools
If your brand doesn't produce visual content, external resources must be utilized to source photos, illustrations, animations, and videos for use in landing pages, websites, social media posts, and newsletters. Stock images like those found at Unsplash or Pexels might work effectively as visual assets in these places, though you might need something specific.
Stocksy and Getty Images offer great options for anyone who relies heavily on external media assets. Browse their extensive library of high-resolution photos and B-roll videos available for just a few dollars to source what visual aids you require quickly.
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The Best Digital Marketing Tools
HubSpot Marketing
HubSpot provides various tools that can assist your growth no matter where your business stands. Start out using multiple free tools: lead capture using web forms, popup forms, or live chat software can help to drive leads directly. Email campaigns may then be run, data imported into a free CRM, and website visitor behavior studied to analyze site visitor interactions as part of an analytics solution. As soon as you upgrade to paid tiers of the platform, advanced marketing automation becomes accessible.
HubSpot provides an all-inclusive solution for managing content, social media posts, email tracking, and lead management. Plus, it works well with point solutions (like Typeform or HotJar). The tool lets you:
- Inbound marketing can help you increase traffic, convert leads, and prove ROI.
- Shorten the deal cycle and close more deals with the sales tools provided.
Ahrefs
Ahrefs is an all-in-one SEO tool designed to increase website traffic. They have data for 150 million keywords for use within the United States as well as 150 other countries worldwide. Ahrefs allows you to conduct an in-depth competitive analysis by showing who links to and visits competitors' top pages, how their content ranks against yours, and utilizing our Content Gap Tool to identify any content deficiencies on their part or yours.
Top Pages provide insight into which web pages receive the highest traffic levels and which visits go toward rival websites. Ahrefs has quickly become one of my go-to SEO tools, continually surprising me with new features find out about. It truly stands out in this field as being robust software.
All-in-One SEO
All In One SEO is the top-rated WordPress plugin with more than two million installations worldwide, boasting features to optimize both your site's structure and its content for search engine optimization (SEO).
AIOSEO provides a checklist of actions to fix errors and make adjustments that maximize click-through rates. Furthermore, this tool also enables site auditing, optimizing pages for WooCommerce, as well as local SEO improvements.
Sender
Sender provides marketers looking for an accessible yet feature-packed SMS and email marketing automation tool with affordable solutions that deliver results—featuring drag-and-drop email builder along with premade templates to quickly construct beautiful newsletters within minutes - while its highly engaging popups, such as spin-to-win promotions can attract quality leads that become brand advocates.
Sender was designed to expand and empower ecommerce shops. You can build automated workflows that engage subscribers while increasing sales with the help of these Digital marketing tools.
Create a workflow to send personalized emails directly after visitors register with your site to build solid relationships and convert prospects to loyal customers. Send abandoned cart emails to recover revenue lost through shopping cart abandonment.
SE Ranking
SE Ranking offers powerful features designed to meet all of the SEO professional's needs - whether they work independently or for digital marketing agencies.
SE Ranking offers you everything you need to create a data-driven SEO strategy by providing insights into competitors and an in-depth audit of any website on which you're working. With SE Ranking, you can identify top-ranking keywords and pages, run thorough technical audits, use AI technology for faster content production, optimize on-page metrics with precision metrics optimizations, and get reliable ranking data.
SE Ranking relies heavily on machine learning, AI, and NLP algorithms for high-quality data, as well as providing SEO recommendations that account for its dynamic environment.
Agency customers highly value SE Ranking's teamwork and client management features. Each Pro and Business subscription has additional user seats. At the same time, its Agency Pack add-on offers unlimited SEO reports, white labels, extra client seats, and lead generation widgets. Plus, SE Ranking provides team training, so onboarding will go smoothly, while data migration should go without issue.
Brafton
Brafton Content Marketing Platform was built for today's content marketers. Brafton has optimized content creation processes while harnessing 15 years of content marketing knowledge into one single platform, best-practice workflows, and an organized library feature among its many features.
Omnisend
Omnisend, an email and SMS marketing platform designed specifically to assist ecommerce companies and marketers in increasing sales, is known for its robust email & SMS marketing automation features that allow marketers to automate many of their activities - like sending their messages at precisely the right time when set up - leaving more time and energy available for other tasks while making sales growth.
Omnisend's email and form builders were designed with ecommerce users in mind, boasting intuitive user interfaces to facilitate signups that increase sales.
Clockify
Clockify won't provide the SEO solutions required for compelling content to sell products or services. Still, it can assist with time management to establish and expand a marketing agency. Clockify provides the tools for you to:
- Calculate Your Billable Time -- manually enter or use our online timer to calculate billable hours.
- Track Your Finances - budget expenses and estimate future costs before tracking data about clients to identify top clients with profitable accounts and compare performance over time.
- Review reports to gain a better understanding of your team's performance.
- Create invoices using tracked time and expense data; PDF invoices will be created and distributed directly to clients.
Clockify provides an intuitive yet easy-to-use app to help manage and organize your agency more efficiently and effectively.
ProofHub
ProofHub makes it easier than ever for teams to communicate in real time and plan campaigns from start to finish, assign tasks among team members, and track progress.
ProofHub provides an ideal platform to customize workflows, align marketing campaigns, and plan resources in line with meeting goals. Your team can have a clearer understanding of their work as priorities shift; projects may even be deprioritized as needed. It gives real-time insight into all campaigns running simultaneously so you can assess whether they're on target with meeting those objectives; this enables you to adjust strategies as necessary. ProofHub provides all-encompassing marketing solutions.
Pointerpro
Pointerpro should be on your marketing team's shortlist for lead generation tools. After filling out a questionnaire, users are presented with a customized PDF report. Integromat also seamlessly connects to existing marketing stacks such as webhooks or Zapier, allowing leads to quickly transfer into email marketing or CRM tools and immediately nurturing campaigns.
Yoast
Yoast, a viral WordPress plugin, supports both Gutenberg and Classic Editor and can help optimize content for search engines. Yoast helps you select cornerstone content and keywords to increase rankings. Furthermore, it allows you to set individual URLs for content and internal links within pages while simultaneously evaluating readability by assigning it a Flesch reading ease score. Keep your SEO updated every two weeks to reflect Google's algorithms.
Slack
Slack has quickly become one of the go-to communication solutions in business environments worldwide.
Use channels specifically designated to transfer certain information, ensuring business discussions won't be cut short by irrelevant tangents like where everyone would like to eat lunch as a team. Furthermore, de-closing and encouraging collaboration across groups is paramount for business success.
At any point in time, you are free to join and leave channels at your convenience. Slack is a compelling communication platform, yet it is easily compatible with many programs and tools. There are countless Slack integrations you can add onto the device for even greater power - some teams use bots to handle customer service, sales, analytics, and notifications of new customers or transactions - while its simplicity also makes its passion undeniable.
Trello
Trello is an effective content management solution. Many organizations utilize Trello for brainstorming and strategizing purposes.
Trello stands out as an attractive solution because of its accessibility for small businesses and teams - even remote ones. Additionally, employees can easily be assigned cards, so you know who's accountable for writing blog posts or adding CTAs.
Trello allows users to create cards, add notes to each topic card, set deadlines for particular cards, and assign certain topics or topics to specific teams for further review and collaboration as a tool that supports collaboration and provides clarity for projects.
SEO PowerSuite
SEO PowerSuite provides an all-inclusive SEO toolkit with multiple features designed to increase website performance in search engines. The suite consists of four powerful tools: Rank Tracker (also referred to as ranking tracker), Website Auditor (aka SEO SpyGlass), and LinkAssistant, and each specializes in its area of SEO.
- Rank Tracker provides comprehensive keyword research tools and precise tracking of your website in over 400 search engines while offering robust competitor analysis features. It even comes equipped with its powerful module.
- Website Auditor provides actionable insights on how to enhance the health of your site by recognizing both technical and on-page SEO issues. At the same time, SEO SpyGlass allows you to compare your backlink profile against competitors and identify link-building opportunities.
- LinkAssistant: Simplifying outreach and link-building processes to gain quality backlinks faster.
SEO PowerSuite stands out for its versatility and depth of features, catering to both experienced SEO practitioners and beginner users alike. SEO PowerSuite makes an invaluable addition to the toolbox for anyone managing their SEO in a blog or enterprise setting.
DataFeedWatch
DataFeedWatch is an automated feed marketing solution that supports over 2000 eCommerce channels across 60+ countries and allows you to generate optimized product feeds using existing data sources.
DataFeedWatch makes digital marketing techniques simple and cost-effective to optimize all of your feeds from a central location by fixing errors in product data, providing missing details, and optimizing titles and images per channel.
Automatic text ads can be generated based on your product catalog using this tool, helping you develop and implement a pricing strategy by informing you what other sellers are charging and suggesting optimal prices if necessary if overpricing occurs.
Canva Business
Canva offers users a drag-and-drop platform to quickly design custom images by choosing pictures, fonts, icons, and shapes from its catalog of graphics, fonts, and icons to craft custom pictures that meet the team's requirements aesthetically. Canva makes creating logos, presentations, images, or graphs easy.
Canva takes away the need for experienced designers by providing you with all of the images necessary to design what you envision using their image library.
Google AdWords
AdWords uses a Pay-Per-Click model. Google AdWords has become one of the most effective ways of advertising a business through search results pages on Google, with payments typically structured on either a pay-per-click or pay-per-call basis.
Google AdWords features the Keyword Planner tool, where you can discover which keywords to include in ads and other content creation, set budget limits for how much to spend, and attract more visitors to your website with this valuable resource.
AdWords allows your products and services to appear prominently in Google search results for specific queries, like "best CrossFit in Austin." While SEO might get you there organically, AdWords allows you to pay to appear prominently for high-intent search terms to reach more visitors with high-intent searches.
Google Analytics
Google Analytics is an industry standard for website analytics; without it, being an effective digital marketer today would be highly challenging.
Google Analytics is an invaluable way of tracking visitors, their origin, and where they spend most of their time on your pages. In addition, goals can be set for tracking conversions, while an enhanced ecommerce setup and events tracking help provide insight into user engagement and understanding user activity.
Google Analytics is something to rely on daily, and for more information, read The Ultimate Guide to Google Analytics.
Whatagraph
Whatagraph makes your marketing data easy to visualize, connect, and share. Agencies, as well as internal marketers, use Whatagraph to create beautiful automated reports across an array of marketing platforms.
Your dashboards and reports can access up to 40 data sources, such as Google Analytics/GA4 or Search Console, and even some nontraditional ones like TikTok Ads & Meta, YouTube Ads, or AdWords Ads. Getting started is easier than ever with over 100 templates to get you going quickly; create dashboards & reports while personalizing data & adding custom branding, sharing access on demand, or automating sending.
Notable Features of This Product Include:
- Customized Reports
- Report white labeling
- live dashboards
Moosend
Moosend, an email marketing and marketing automation solution to create digital marketing strategies, provides all-in-one digital solutions. Their form builder makes creating conversion-boosting popups simple. In contrast, their drag-and-drop email builders easily create promotional emails for website visitors.
Increase the customer experience with segmented and personalized journeys using Moosend's real-time analytics and reporting feature to track the campaign's performance and make necessary improvements.
MailChimp
MailChimp is an email and social media advertising solution that automates campaigns. MailChimp integrates with many SaaS providers and is especially beneficial when used for drip email campaigns aimed at engaging your target audience. It offers unparalleled automation when managing email blasts aimed at driving reader engagement with email marketing efforts.
Asana
Asana is an online collaborative workflow management tool with a visual emphasis designed to eliminate information silos within teams by unifying goals across them all.
Asana allows you to do various things:
- Assign and visualize projects to be accomplished.
- Prioritize tasks and set deadlines.
- Your team members may be assigned specific tasks. You may select different team members with jobs at particular intervals.
- Locate bottlenecks and points of friction.
- Report project progress quickly and openly
- Assign teams the responsibility of de-siloing data.
Portfolios also allow you to monitor each project status so your team is motivated and supported in finishing digital marketing projects on schedule.
BuzzSumo
BuzzSumo, an industry-specific content research tool, allows you to identify key influencers and reach out to them directly. Search the trendiest topics and narrow your focus to produce evergreen or trending content tailored specifically for your target audience.
Your content and social mentions can then be analyzed to measure their performance and take appropriate actions based on this insight.
MeetEdgar
This browser extension lets you write posts easily and quickly extract five highlights to share on social media. Plus, its categories allow for simple organization. Decide when and what content from each type needs sharing.
MeetEdgar can help you schedule posts 24 hours a day; once your queue fills up, previous ones will automatically be reshared. MeetEdgar also allows A/B content testing to determine its effectiveness - use MeetEdgar today to test different language/content combos. MeetEdgar integrates with LinkedIn, Twitter, and Facebook accounts.
Buffer
Buffer can help save you a considerable amount of time when managing all of your social media in one central place, with its intuitive, user-friendly interface and advanced features for ease of use when undertaking various social media tasks.
Buffer is an all-in-one social media management solution used by digital marketing companies, its functionality includes planning and scheduling social media posts, monitoring their effectiveness with intelligent analytics, engaging followers through its Social Inbox feature, and working collaboratively on your strategy with teammates.
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Conclusion
Automating numerous tasks and streamlining marketing campaigns with the appropriate tools is easy and can save time in both the development and execution phases. These tools can be combined in any combination to form an effective digital stack for your business, so feel free to experiment and test out various approaches until you discover which works best. Once you have established a practical digital marketing toolkit, your campaigns and efforts can move forward more efficiently while keeping an accurate record.
