Persuading someone to use your services or product can be challenging; managing a bank adds another challenge: convincing someone to purchase hairbrushes is one thing; convincing someone to trust all their savings with you is another matter entirely - therefore making sure prospective customers of your bank form an exceptional impression is vital for its success.
Your banking website must be excellent since web design accounts for 94% of first impressions. What constitutes good bank website design and measures to create user-friendliness are vital considerations if this query comes up again - don't panic if this seems daunting at first. Relax; there may not be an ideal answer here either.
What Is A Banking Website Design?
Bank website design refers to safely creating an accessible web-based system for consumers seeking banking and financial services online. A bank or financial institution's main internet website is the banking website. Consumers have easy and safe internet access for money transfers, bill payments, and account administration services.
Web-based banking provides visitors with a user-friendly tool for banking purposes that's adaptable and interactive across devices ranging from smartphones and tablets, with visitors performing tasks like monitoring accounts, creating alerts and applying for loans utilizing its user-friendly interface.
Bank websites designed with security in mind emphasize strong encryption and compliance with regulations - essential elements in contemporary digital banking. Therefore, finding trustworthy banks online is vitally important.
Five Ways To Improve Your Bank's Web Design
Do you want your financial institution's website layout to stand out? Check out our tips on improving bank websites.
Use Easy Navigation
Maintaining ease of navigation for visitors to your web page should be one of the first things you do when building or redesigning it. If people can quickly locate carriers or online deposits that interest them, they will be helpful to you. Establishing an effective navigation bar showcasing all sections is one way to accomplish this objective.
A navigation bar serves as a helpful map of your website, showing users exactly where they are on each web page at all times, with breadcrumb links leading to where users currently are in terms of location on each web page in this site. Each web page also uses this breadcrumb navigation technique to indicate your current spot on its pages.
Include Video Elements
It must be engaging and captivating to attract people to visit your bank. Failing at this will likely result in customers choosing another institution over you, so find ways to grab people's attention quickly or risk missing the mark altogether.
Now for marketing via videos. While clients might quickly scroll over paragraphs or still images, many will stop to watch an autoplay video that plays automatically; one with captivating moving images cannot fail to enthrall viewers.
Your videos can take any format that works for your bank's website - step-by-step instructions, company showcase videos or an outright pitch could all serve to communicate precisely what offerings it can bring your potential clients. Remember to underestimate their power, whatever form it takes - whether instructional, showcase or outright pitch.
Ensure Quick Load Speeds
Even though each of these bank website concepts is fantastic, none will matter if visitors don't stay to view it. Unfortunately, that could happen without one crucial component: users are likely to leave when pages take more than three seconds to open. However, three seconds may seem short regarding website load times.
Your website load times should take at most 60 seconds; to reduce them further, there are various strategies, including caching web pages and decreasing image file sizes, but ultimately, you should aim to maintain load times of one or two seconds at most.
Implement Responsive Design
Your goal should be for people to see your website when searching on Google. Yet, even with an incredible site in place, it may still not rank - simply because Google uses mobile content rather than computer content when ranking websites.
Your website's success relies on using responsive design. That means optimizing it for both desktop and mobile audiences with identical material rearranged according to each screen resolution - nothing should appear odd on either device; the web page was intended with both platforms in mind when being designed.
Keep Everything Clean
Though technical and practical components were the focus of the previous four bank website ideas, customer experience remains equally essential to any website design project. Therefore, you should dedicate similar effort and energy toward crafting an experience that resonates positively with potential holders of accounts on your site. Visitors' first impression when visiting any website should be its appearance - people likely will only stay short on a page which looks outdated or insulting, no matter how great its bank offerings may be.
Maintaining an organized website will bring significant improvement in terms of its appearance. Make sure the layout incorporates your brand colors and aesthetic, too. A website with too much going on simultaneously could disorient visitors and leave an unfavorable impression about your bank; to facilitate more straightforward information gathering from visitors' browsing sessions, use white space efficiently by restricting what content appears all at once.
Top 5 Bank Website Design Features
Certain bank website functions are imperative to provide bank's clients with an optimal surfing experience. Prioritize them accordingly.
Navigation Links
Customers can quickly navigate and understand your bank's website thanks to an intuitive navigational framework and clear links, including account login portals, an "about us" page and resources such as information resources, business services, retail banking products, and contact details. These are just some examples of significant navigational links.
Site Search
At first glance, banking website designs might appear user-friendly to customers; however, consumers might need help quickly and easily finding specific forms or information they require if your website design contains too much content or records to learn about quickly. On-site searches provide users with a way out: they enter what they've been searching for into a search box and let the algorithm do the leg work instead of navigating between numerous links or pages on your site themselves.
Financial Calculators
Calculators offer users personalized recommendations and responses explicitly tailored to them and their situation, providing a self-service option which goes far beyond customization to create immediate results.
ATM and Branch Location Maps
When someone needs to locate an ATM or bank office nearby, they turn online and perform a search using map-based solutions on websites. Make sure the map can provide all relevant details.
Payment Portal
People today prefer conducting everyday financial transactions online, including paying bills and sending money to loved ones. A website designed to enable quick and effortless payments must form part of your online presence - payment portals and cash calculators can make this experience both pleasant and search engine optimized; we will discuss additional elements essential to an excellent bank website design in later sections.
Design Elements That Make A Banking Website Exceptional
There are excellent and inferior banking websites; those that stand out have mastered key elements of bank website design as described here.
Security
Websites designed for banks must ensure complete safety, with independent connections facilitating features like multi-factor authentication and anti-malware protection incorporated into their design plan.
Accessibility
Accessibility tools will make banking websites accessible for disabled individuals as well as non-disabled ones, increasing both user ease of use and full content coverage for everyone - for instance, color contrasts and text-to-sound conversions may come in handy for visually impaired visitors. You must do this to avoid landing your organization in legal hot water.
Aesthetics
It is long established that having a professionally designed website increases a sense of authority for the content within it and showcases your company's distinctive brand voice that sets you apart from competitors.
Conclusion
What defines an effective bank website design might seem straightforward: visually appealing, responsive design that is safe for use and user friendly are essential characteristics that set these designs apart. But in practice, achieving such design goals involves an intensive procedure that should only be undertaken by experienced designers - you want your investment to be well-spent by working with untrustworthy ones.
