Brand Growth: The Role Of Market Intelligence


Market research and market intelligence are two sides of the same coin.

They are closely related to functionality and go hand in hand. The term market intelligence is defined as the activities that are performed to understand the market and an organization's place in it. It involves gathering and using both internal and outside data, such as customer information and surveys, to gain insights. This also includes looking at competitors and other published data to help you understand the busniness market research pricing for your product or service. Implementing market intelligence into your business model can bring you many benefits.

1. Idea for product performance:

Data Intelligence allows you to analyze the customer feedback on a product already in the market. It can tell you how it is performing with the target group, how the products are selling, and how people react to the utility provided by the company.

2. Modification of product:

After the product has been launched and reached a large number of users, the next step is to reach out to consumers via different platforms. This will allow organizations to answer the question: What improvements can be made to the existing product? Are there any modifications or reengineering options? And how can they innovate to get to the top of the product's life cycle?

3. The audience's needs:

Market research is an innovative way to find out what the needs of consumers in the normal market. It also helps to determine what price a consumer is willing to pay and what value he expects to receive.

4. Analyse competitors:

Researching the market is useless if you don’t know anything about the other players and the products and services they offer that might or may not be compatible with your product. It is essential to gain market intelligence on the product and the tactical steps taken by related competitors.

5. There are new opportunities

A good business owner should be aware of the opportunities available to them, even if the product is established in the market. A well-executed marketing research plan can help you stay on top of the latest developments and perform a thorough scan of all developments. Questions such as how the brand can expand its line or introduce new segments can easily be answered.

6. Strategized approach

Relying solely on intuition and luck is a sign of weakness. When operating in a market the business owner must plan the next move, and be a step ahead of their competitor. A well-developed plan, based on intelligence and informed decisions, must be used to define elements of the business such as product development, marketing activities, or financial norms.

7. Customer retention:

Data insights can help you create a strong customer retention strategy. It is important to keep up with customer needs and offer a solution that will ensure they never leave your company. Customer experience insights can be used to help you acquire new customers, and keep your existing customers satisfied.

8. Current trends:

Market intelligence is a way for a company to position itself as an entity that follows current world trends and works accordingly. This could include the introduction of a new product or even a marketing campaign that's based on the latest mania.

  Want to Outsource your Project? Talk to Our Business manager


It is not possible to sit in an office and create plans for growth. In today's fast-paced, evolving market Research for agency, a resource to gain market intelligence is one of the most important decisions companies can make to ensure their brand is recognized and outperforms others.