Who is a Graphic Designer: key Roles

Graphic Designers are visual designers who create visual concepts to attract clients' attention. They use digital and physical design elements that often include images, graphics, art, and other visual features. Despite having access to a variety of tools, graphic designer must occasionally be able to use their hands to produce designs.

Graphic designers have a variety of educational and professional experiences. Some hold a four-year bachelor's degree or certificate in communication design. In contrast, others are successful despite not having formal training.

What is a Graphic Designer?

A graphic designer can create anything that tells a story visually or conveys a message visually. This explanation is vague, but graphic design is a vast field.

Graphic designers can assist with many different tasks, from large projects to small ones, like improving the readability of your website or modifying your logo for use on your Facebook page. A creative person can help your business see things differently and improve your efficiency.

What is the role of a Graphic Designer?

Graphic designers create visual concepts that communicate information. Graphic Designers create everything, from billboards and packaging to logos and marketing materials. Graphic Designers share ideas using elements like shapes, colors, and typography. Graphic Designers work for one company but can also work as freelancers or agencies, creating designs for a specific brand.

Graphic designers' roles vary depending on their location. Designers may be responsible for selecting typefaces and layouts, designing logos, and developing layouts. Graphic designers may be experts in one area, such as motion graphics and print media.

Graphic designers often have to communicate with customers and clients to create designs that convey a message. Graphic designers often collaborate with marketers, programmers, writers, and business analysts to develop successful products, campaigns, and successful websites.

They can do a variety of work, including but not limited to the following:


A graphic designer will create a unique business logo. A logo is essential for any business to stand out and be remembered. A professionally designed logo can make a big difference in the lives of many companies. Designers know how to reach their target audience and stand out. They also know how to design a logo adaptable to any medium, from clothing to business cards to social media.


A graphic designer can help you bring your company to life by creating a brand. Your company logo is only part of your brand. But it can be so much more.

Business cards

Making a solid first impression is essential in today's competitive economy. Does your resume reflect you well? A graphic designer can create a card that is consistent with your brand and makes an impact. You can add a QR code to your business card.

Misc stationery

Do you still use simple letterhead, envelopes, and note cards? A company logo gives off professionalism. Make sure your company name is spelled correctly once it leaves your office.

Brochures and Booklets

Create any brochure or booklet that your business needs professionally.

Flyers and posters

Do not risk it with an amateur. Have your flyers and posters professionally designed to attract the right audience and capture their attention. If a sign isn't professionally designed, it's immediately apparent that the message has been lost and the design isn't memorable. This is not something you should allow to happen to your company.

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A company website is the most essential piece of design collateral you have today. You're threatening current and potential customers. A professionally designed website/ website graphics will give your customers confidence and increase their trust in you. An unprofessionally designed website will instantly be recognizable, whether it is free or a template. It also looks cheap.


Your advertising needs can be handled by graphic designers. You need a professional to handle the case, just like flyers and posters. Advertising can be costly, depending on the project. You only have one chance to make it work. Make sure you get it right. Graphic designers can create everything from billboards, magazine ads, bus signage, and many other things.

Social media

Social media is another area that's becoming increasingly important for businesses. Visual communication is becoming more common these days. Your social media channels must keep up with the latest developments. Social media Graphic designers are skilled at creating eye-catching logos and cover photos for your accounts. Graphic designers can also create visually compelling campaigns that you can post to your networks.

Why is it essential for my Business?

A "fancy bonus" is how graphic design is frequently described. It's simple to understand how someone with little experience could get this opinion. It's simple to overlook or downplay graphic design because it is fundamental to our culture and way of life. Without effective visual strategy, your company will fail. First impressions are crucial, and effective design converts.

Types Of Graphic Design

With a current worth of over $45 billion, graphic design is one of the largest digital industries in the world. Designers use graphic design software like Adobe Illustrator, Photoshop, and PicsArt to produce visually appealing and appropriate designs for a specific business.

You can choose the best graphic designer for your business by being aware of the numerous available styles of design.

Visual Identity

The image of a company in the mind of customers can be shaped by creative branding ideas. Graphic designers responsible for designing logos and customizing taglines with the right typography and color palettes are visual identity graphic designers.

Depending on the circumstances, they also design corporate stationery, business cards, posters, and brochures. These designers are essential to creating the brand's face and are highly valued.


Marketing and advertising are essential parts of setting up your business. They can influence the decision-making process for your target customers. Well-designed advertising graphics can help you communicate with your clients effectively because visual content is more enticing than words. Here are some illustrations of marketing graphics:



Social media ads

Postcards, Flyers, and Banners

Web designs and images

Email marketing templates

Vehicle wraps

User Interface (UI)

Customers frequently contact your business for the first time through your website or mobile app. Your target audience will remember you if your interface is easy to use. The location of your CTA, menus, and buttons are all part of the user interface graphic design.

A UI designer utilizes suitable color schemes and typography to achieve an appealing balance between these components. Web page design and theme design for WordPress, Magento, and other platforms are some instances of UI graphic design.


How a product is packaged can significantly affect how customers view your company and feel about working with you. This potent marketing tool communicates the identity and attention to detail of your business.

Product packaging is a great way to tell your brand's story, whether it's small bottles or large fridges.

Graphic Design Is Important For Any Business For These 5 Reasons

A picture is worth a thousand words, but the graphic design could be worth thousands of dollars in any business.

Graphic design goes beyond aesthetics. It's also a way to communicate with your customers and prospects. Businesses use graphics at every stage of the marketing funnel to inform and engage potential customers and ultimately persuade them to purchase or take desired actions.

A flier design will inform residents about upcoming workshops. A series of emails can be attractive and help customers upsell their services. An effective way to announce the new product is to create a sales page.

Graphic design is a business

Let's examine five factors that make graphic design crucial for any organization, including yours. To broaden the audience for the brand and boost revenue.

First impressions count

Graphic design can help businesses make a lasting impression. Your business relationship will begin with the first interaction a visitor has with your brand.

Often, the first interaction is made with visual marketing materials. This could be your business card, your website's new landing page, a poster, your product or flier, or packaging.

Take advantage of the first step in the buyer's journey and implement relevant, up-to-date graphics to tell your story.

Before a customer makes a purchase, they will likely research your brand before buying. What do your landing pages and your website say about your brand? Are you using bright colors and whimsical fonts? Did you opt for professional, sleek design elements in gray and silver?

Take a look at your company's website and landing pages. Next, make any necessary graphics updates that do not reflect your brand.

Credibility is a function of consistency

Graphic design can help you build credibility in any industry or profession. Your customers will be more inclined to trust you if your creative content solves problems or alleviates pain points.

Let's say you produce engaging social media material that users adore. But without a brand guide, each post is unique. Even though your current audience might be aware of your content gold mine, newcomers might not be.

Your brand will look more authoritative and credible if you create a consistent aesthetic.

Consistency builds credibility

This principle holds true for marketing and branding. Suppose someone finds your content helpful in solving a problem or relieving pain. In that case, they will likely return to you again when faced with a similar situation.

Building a following of devoted customers who believe in your brand, product, and service requires consistent content creation.

Effective Communication of Ideas

Infographics can be an excellent way for your audience to quickly summarize the information they might not otherwise read. Infographics that combine visuals and text are three times more engaging than plain text. Humans are strongly influenced by visuals, so adding graphics to text can help us understand and remember complex information.

You've probably tried learning a language using a highly visual platform such as Rosetta Stone and experienced enhanced learning by graphic design. Language-learning software does not provide explicit definitions for foreign words. Instead, students are asked to interpret visual context clues and infer meanings.

You can also incorporate infographics wherever you use large blocks of text to explain information. Create a "how to" page. It can be made into an infographic that is easy to follow. How about posting a blog post on social media statistics? You can also add an infographic that summarizes the most important statistics.

Creativity is the Killer of Competition

Enhancing your company's competitive advantage is crucial as the level of competition rises.

The many internet design tools available make producing high-quality, personalized content more straight forward than ever. You must be innovative with your brand orientation if you want to stand out from the crowd in the marketplace.

Content that solves problems or alleviates customers' pain points can be innovative. You can use graphics to connect with your audience and show them how their problems could be solved using your product, service, or advice.

You can use ten different types of graphic design to enhance your brand's visuals.

Your message is crucial

Your business has a story that is worth sharing. Many would be delighted to hear about your business, whether you're an entrepreneur or a solopreneur selling handmade jewelry online.

Graphic design is all about telling your customers your brand's unique story. Simple design choices such as font choice and color scheme will help you convey your messages with emotion.

Your business will undoubtedly produce many marketing materials. Each item may have a different purpose and, therefore, a unique look. However, ensuring that your creative content adheres to a single brand is best. This can be achieved with the help of a branding guide.

Do you use a brand guide for your business? Check out our establishing complete branding instructions if you want to create uniformity throughout your company. We'll take you step-by-step through the brand guide creation process.

How to work with a Qualified Graphic Designer for your Company

Your brand must be aggressive in marketing to keep ahead of your competitors. To attract your target audience, you can use captivating visuals. This can include everything from brochures and logos to websites.

You should reconsider hiring your friend to design flyers. A professional graphic designer is an expert in their craft and can help you grow your brand.

You will need to take into consideration a few things in order to hire the best graphic artist. We'll discuss them below.

Whom are you trying to reach?

You may have the best graphic designer, but it is your brand. Your brand goals must be clearly defined. Who is your target customer? Are you looking for single mothers or middle-aged men?

Knowing your target audience's interests and backgrounds will allow you to communicate your vision to the graphic artist. The graphic designer can create visuals that appeal to the target audience by knowing their background and interests.

Which work do you want to be done?

You need to clearly define the task you are looking for when you hire a graphic designer. Are you looking for a logo design to represent your company?

Experienced graphic designers won't undertake more work if you don't ask. Rarely will they also design a website for you if you want them to create an arrow logo for your media company

Gives you the option to specify the colors, fonts, and images you need. If you don't, the designer will be in charge of it. Be explicit and let them know what you expect to prevent any misunderstandings.

Create a Creative Brief

Many graphic designers have varying degrees of experience. While some are proficient in designing business cards or pamphlets, others can offer a complete package. Be proactive to avoid losing the right person.

The brief will outline precisely what you need to do to attract the best person for the job. This will save you time and avoid the hassle of searching through thousands of applicants that don't match your criteria.

Reputable Sites to Visit

Graphic design might seem very basic to the average man. It's not difficult to design a logo, is it? It's no surprise that graphic designers are a common misconception. Graphic designing is a creative and skilled job.

You want to avoid substandard work and hire someone who isn't professional. Behance or Dribble are two of the most reputable platforms for freelance and industry professionals. Make sure you read customer reviews before hiring.

Compare Portfolios

Sometimes, just reading reviews won't suffice. You can even compare portfolios of design work. Seeing past work is a great way to get a better idea of the capabilities of a designer.

Portfolios that showcase the best work of professional designers are a must. When comparing design quality, ensure you choose a style consistent with your brand. If your brand is conservative, hiring a graphic designer who does eclectic work is not worth hiring. You risk alienating your target audience.

Experience is important

While professionalism is essential, experience is just as necessary. Graphic designers who have worked with many brands can quickly interpret the visions of different companies. They will translate your brand's image into a compelling visual concept that communicates your brand's message.

Is it realistic to expect the same from a new designer? It's unlikely.

Hiring an experienced designer is best if you desire high-quality designs that align with your brand vision.

How much do you have to spend?

What amount have you budgeted for marketing? This will impact the choice of a graphic designer. You won't be able to hire a freelance designer if your budget is tight.

Compare the rates of the work that you are interested in. You'll be able to tell if you are being overcharged. This will also help you negotiate a fair cost for the project.

You should verify the terms of payment. Is the designer requesting payment upfront or in installments? To avoid any misunderstandings in the future, it is essential to be clear about all payment issues.

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Last words

These steps will help you find the best professional designer to work with your brand. Your brand's success or failure will depend on the designer you choose, so make sure to hire wisely.

Need help with graphic design?

The best creative graphic design company is LHI. Unlimited graphic design requests and revisions are available. Join one of our subscription plans for graphic design, custom illustrations, or motion graphics. Even so, you can mix and combine them! There's no danger. How? We have no obligations and a free quotation for our every client.

Beyond these five pointers, outsourcing graphic design can aid your company's expansion and profitability. To learn effective business growth tactics, contact us.