Maximizing Email Marketing with Video Integration

To make your emails stand out in inboxes, use video Email video Marketing, precisely what it sounds like. One of the most critical marketing team channels is email. Despite several forecasts that it would soon disappear, it has remained strong. Why? A strong owned channel, it is.

One strategy to improve your marketing conversions is to include Videos in your emails. Email marketing is more exciting and effective than ever because of engaging videos. Emails are hard to resist with this rich media style.

That may sound like "video email marketing" is quite distinct from traditional email marketing, but that couldn't be further from the truth. In addition to email, video marketing efforts add significant value consumers find appealing. It can be applied to practically any email type.

Set Up Your Video Email Marketing

Do you not know where to start? The simple solution is to use Video, which can be used everywhere. What promotional emails do you send? Check. Triggers? Uh-huh. Newsletters? Of course. Nurtures? Absolutely! Finding the right match for you requires exploring many options.

Before we go any further, remember that adding a play button and a thumbnail to your message constitutes adding a video to your email. Video playback is rarely supported by email clients, so capture their attention with an eye-catching image. They can access the Video by clicking the button or, more frequently, the page containing it. Videos are simple to insert and track in emails, especially if you have a platform for video marketing.

Email should be a significant component of your entire video marketing strategy, regardless of how you plan to utilize it. Yet, you must be conversant with the fundamentals to get exceptional results.

Video Emails Have Many Benefits

The best approach to connect with your audience is through Video. The Video makes complex subjects simple and builds relationships that last a lifetime. In B2B, where buyers want to see engaging content but frequently don't, Video in email attracts people's attention in ways that text can't.

Statistics for Video Email Marketing

Improve open rates by 6% using the subject line "Video."
Using video thumbnails, you can get more email clicks. Click rates can reach 50%.
Boost sales: 64% of consumers are more likely to purchase after watching a video.
Your website will be visited by 65% of executives.
Cost-saving tip: Videos can cut your cost per lead by 19%.
Boost SEO: Using videos in emails can improve site traffic, which may impact SEO.
Users of Video receive 41% higher search traffic than non-users, according to clicks.

But that's not all: You may create a video library through email marketing that you can frequently utilize on social media and your website.

How to Insert Video in an Email

To say that Video is "in" email is a mistake. It resembles sending videos over email more. Emailing a thumbnail image with a link to your website is the easiest way to send videos. There are a few reasons for this.

It Is Challenging To Stay Current With Email Providers

Google, Outlook, and Apple Mail are examples of Email Clients. Each has its peculiarities. Some clients do not permit direct Video embedding in emails depending on the device. Marketing time is significantly reduced by linking. By doing this, you ensure that everyone in your audience can see your movie, regardless of how they do so.

Connecting Enables You To Collect Valuable Data

As users watch the Video on your website, you can collect a variety of data you cannot if it is embedded. You can see how many people viewed the Video, what they skipped, whether they watched it again, and whether they shared it. Future communications can be personalized using this information, and sales reps can be informed.

How To Use A Video Platform To Add Video To Emails

Enterprise video platform Vidyard interfaces with HubSpot, Eloqua, and Marketo, three of the most well-liked email marketing programs. You can integrate your Video into an email campaign when you upload it.

How To Include Video In Emails

Gaining access to a video platform requires effort. Take a snapshot of the Video to use as a thumbnail. Add a triangle "Play" button to your screenshot in a photo editor. That will alert viewers to the presence of a video and nudge them towards clicking.

Your Video should be uploaded to a website that hosts videos. Jot down the public URL. Make a new email in your email program. Connect the thumbnail video to the URL of your Video. Make sure the thumbnail file name contains the content of the movie in case it doesn't load.

Which Email Accounts can Get Videos?

Beyond the typical campaign emails, there are numerous methods to incorporate Video into email marketing campaigns. Videos can be used to introduce events, provide updates on events, describe items, or offer instructions. Video emails have the potential to boost open rates and boost conversion rates.

The Ideal Email Formats for Video are:

Email blasts
Emails targeted
Invitations to events
Follow-ups for events
Communications to customers.
Triggered email
Nurture emails
Email signatures
Newsletters

10 Recommended Practices for Emailing Videos

Include "Video" in the Subject Line

When you A/B test your subject lines, add "Video" to them. The influence it has on open rates will astound you. Please put it in brackets at the beginning or end of your topic line to make it more obvious. Example:

Add your Video to the Email Copy Below

Please briefly introduce your Video, if you don't mind. A text-only email will appear to be spam. If the Video does not play on their device, your message should remain clear from the copy alone. That can happen if the email client is not configured to download photos automatically.

Let Autoplay be Activated, but Silence the Sound

Autoplay may upset users who are unaware of it, but Email video Marketing Campaign is a notable exception. Viewers who click the thumbnail in an email will anticipate immediate video playback. When the thumbnail loads, they'll get annoyed if they click it again. By default, keep the sound off. Nobody likes to be overpowered by noise in a peaceful workplace.

Add Captions to any Videos

These days, many videos are watched without sound, particularly by people at work who don't have headphones and don't want to bother others. Your Video is more accessible to everyone when it has captions, including those silently watching it.

Use Video To Create A Gif For An Animated Thumbnail

Most people use GIFs and animated thumbnails rather than photos. They are simple to insert with a video platform and can draw extra clicks. Not all email clients are compatible with them. Only the first frame is shown in Windows 7, Outlook 2007, and Outlook 2014. The bulk of them does, though.

More than half (57%) of email marketers who delivered videos in 2018 claimed to have utilized GIF thumbnails, according to Litmus. Another GIF variation that enables a single image to play endlessly is a cinema graph. As one example, you can utilize them for email marketing.

Scale Back Thumbnail Files

Large files supplied by unidentified senders may trigger spam filters. According to Litmus, emails containing optimized graphics usually don't go beyond 2.75MB in size. Using TinyPNG, you can lower the thumbnail size or change it to suit your requirements. If you have a video platform, it will carry out this task automatically.

Create a Video that fits the Platform

Before beginning your shoot, consider where and how your Video will be seen. Most videos can still be seen on a desktop computer if you work in business-to-business. This is due to the possibility of blurry images on big displays and low-resolution videos. Most viewers in your country will probably be using a smartphone to view the Video. If the text isn't simple to read, reading it on the screen could be challenging.

When making your Video, keep the following in mind:

Device and screen size
the viewing window's time
recognizing setting and context

To Engage the Sales Team, Send Video Emails

Marketers now have total control over the funnel. Help your sales colleagues now. Your sales team can send video emails with a 4x greater CTR than emails without Video.

Include Videos in the Email Signatures For your Team

Every email your business sends should have a video in the employees' email signatures. "Email is something that we all use a lot of" The majority of the space in those emails is unused. To generate significant interaction, combine the power of one-to-one emails with something like a banner ad or Video.

You can Evaluate the Outcomes of A/B Testing your Video Emails

Although sending videos in emails is recommended, different audiences and circumstances may arise. Do A/B try to see what works best? You can see if there is Video or no video, moving or still images for the thumbnails, more or less text, etc. Make a record of your outcomes so that your colleagues can learn from you.

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Techniques for Improving Email Marketing

Thanks to these marketing techniques, your most crucial channel will become email. Let's get going.

Remove Spam from your Email List

Because it might be challenging to ensure that your campaigns reach their subscribers, email marketing can be challenging. The deliverability of email is also well recognized. To prevent delivery troubles, wiping out your email list frequently is crucial. List cleaning eliminates emails from your contact lists that haven't been opened in a while and those who unsubscribed. What purpose does removing contacts serve, you may be asking yourself? We spent a lot of time creating our list.

We Agree! If you eliminate contacts who aren't engaged or subscribed, your list will be higher quality. That can help you deliver more emails and enhance your sender reputation. Although it may seem paradoxical, it is crucial to a successful email marketing plan.

Consistently Deliver Value

Providing subscribers with value is another essential component of a successful email marketing plan. If you include valuable content in your emails, subscribers will be more likely to read them. They might even look forward to seeing your messages in their inbox. What does "providing value" entail?

Your email approach should be based on the needs and desires of your target audience. If you sell apparel online, customers may find it difficult to try on your items before making a purchase. Your email marketing plan can consider this problem. You may include articles in your email marketing campaigns or newsletters that offer tips for online clothing shopping. Alternatively, you may modify your standard size guide and attach it to your email newsletters.

What we mean when you say you give your subscribers value is this kind of content. While product updates and promotions are valuable, consumers have grown accustomed to this type of communication. It doesn't seem to be all that useful, though. To better understand what your subscribers desire from content, ask them. A few choices are as follows:

A new subscriber can specify the kind of content they are interested in when they join your email list.
Request consumer preferences and keep track of any modifications.
Encourage readers to respond to your emails with thoughts and opinions.

An essential factor is an accessibility. Your audience won't be able to recognize the value in your emails if they can't properly view the email. Two things, in particular, are crucial to keep in mind:

Ensure your material is accessible on all devices by creating mobile-friendly emails (desktop and mobile). It is simple to do this using the 40+ responsive templates available for download.
Emails compatible with screen readers Make sure persons with vision impairments can read your emails! You can achieve this by including illustrative alt-text in your emails and selecting a legible typeface.

Calls-To-Action (CTAs)

It can significantly affect email click-through rates. Your CTAs will have an impact on your conversion rates as well. Bad CTAs may drive away potential customers and reduce sales. Spending time to make sure that your CTAs are effective is worthwhile. Test out several CTAs, including text-based ones. Make sure your writing is compelling enough to entice readers to click.

Here are some email marketing pointers to strengthen your CTAs:

Start your phrase with a powerful command verb like "shop," "purchase," or "download."
arouse feelings.
Subscribers should understand why they should click the "Purchase Now to Receive 50% Off" link.
FOMO can be accessed in this way.

Another best practice for CTAs is to use precise language. You want to be able to tell your subscribers where you are sending them, especially for higher-level CTAs. The CTA may read, "Check out our summer range," if you are marketing a new product line, and the link should take you right there on your website.

User-Generated Content can be Shared

Word-of-mouth advertising is a potent tactic. In a sense, user-generated content (UGC) is it's digital equal. Customers will likely want more of your brand and items if they observe other consumers appreciating them. Customer testimonials, images, videos, reviews, and stories added to your emails help build community and promote click-throughs. According to research, UGC increases email click-throughs by 73%.

An excellent technique to collect user-generated content is a hashtag campaign. # Request Facebook mentions of your products from customers. That is a fantastic method to get the word out and gather UGC in one place. Create a community around your brand through user-generated content. This forges a bond between you and your clients.

Get Connected to Social Media

Another crucial element of any email marketing approach is social networking. The reach of your brand can be increased in various ways by using these two digital marketing platforms. Your newsletters and email campaigns should have CTAs for your social media channels.

Depending on your strategy, you might wish to publish the email content on social media immediately. That is simple to accomplish. All you have to do to share a link is click the "share on social media" button.

Improve the Topic Lines you use

Your subscribers will notice your topic line right away. The first thing your subscribers will notice is the subject line. Based on it, 35% of email users open emails. They won't click through if it doesn't have enough appeal. It is crucial to give your topic lines careful consideration. Depending on this, click-through rates may be high or low.

These days, there is tremendous competition and overloaded inboxes. They get dozens of commercial communications each week. You are responsible for ensuring that your emails stand out without being overly promotional.

These are some points to keep in mind:

Limit your subject line to between 50 and 60 characters to ensure it can be read.
Employ forceful, action-oriented language.
Set up guidelines for the body.
Include subscriber names in your subject line for information that is more personalized.

Content can be Delivered more Specifically Through Segmentation

Sending more relevant material to your subscribers is made possible by segmenting your email list into groups of people with similar interests. Demographics or behaviors may be used to segment an audience.

Your signup form can be used to collect this data. Ask prospective customers questions like:

Which sector or role do they hold?
How frequently they would like to receive emails from you.
They can be found all over the planet.
Which goods or services do they find most appealing?

Using the links that recipients of your emails visited or the lead magnets they subscribed to is another method of segmenting contacts.

Reactivate Dormant Subscribers

Several factors might cause contacts to grow distant over time. Not all of them have to be wrong. They might not require your product right now. Perhaps they have other commitments that prevent them from shopping for your product. It doesn't matter what; it is worth re-engaging with them. Why?

Finding new customers is typically more difficult than getting existing customers to purchase, especially if that is not their primary objective. A new customer costs five times as much as an established one. Thus, re-engagement is crucial to any email marketing plan. Cooler subscribers should receive your re-engagement emails. You can present them with something unique or expose them to a facet of your company that can catch their interest.

These are some suggestions for your re-engagement campaign:

Remind your subscribers of your company's existence and the benefits you can offer.
Give unengaged contacts special discounts
Include some fresh stuff.
Query the audience and get a response.
Use a holiday or a birthday to reestablish communication.

Utilize Campaigns with Triggers

A series of emails are sent to contacts as part of trigger-based marketing campaigns in response to particular activities. Three follow-up emails could be sent in response to a link in an email to content. Just the subscribers who clicked the link will receive these emails. Also, it is reversible. You might send another email if a subscriber doesn't click the link in your email.

An excellent technique to communicate with your subscribers is through trigger-based communications. Send each person a distinct weekly newsletter every week rather than the same one. Continually communicate with your subscribers based on how they interact with your company. What is ideal? Every email sent is automated via marketing automation. Only the triggers need to be configured. See this blog post on triggered email campaigns for more information.

You can set up three different types of email automation thanks to this:

Behavior-based triggers: For instance, a follow-up email will be sent to a contact if they visit your landing page, click a link in your email, or place a purchase.
Triggers based on demographics help send birthday emails.
Time-based triggers are excellent tools for reorder reminders, subscription expiration dates, and re-engagement campaigns.

Make Your Emails more Unique

Did you know that 70% of brands don't personalize emails?

When you consider that 91% of consumers believe they are more inclined to conduct business with a firm if it makes them relevant offers, this data is all the more startling. You can understand why a personalized email marketing strategy is crucial. No matter the size of the organization, email personalization is a necessity. It is easy to accomplish and enables more individualized client service.