Motion graphics has experienced dramatic expansion over the last several years. During pandemic outbreaks, video producers started looking into how to use motion graphics and stock footage to present content in an interesting way to viewers.
Motion graphics is now one of the dominant technologies, dominating industry standards with its versatility and inventiveness - be it for short animation found within an application or long-form commercial films. Motion graphics trends have long been related to technological development; therefore, it makes sense that their appearance will constantly shift and alter over time.
What Makes Motion Graphics The New Standard?
Some of the descriptive reasons why is motion graphics trending?Your audience can experience an unforgettable visual representation of your brand or product with motion graphics industry, which provide an eye-catching representation that adds dimension and life to video messages conveyed to them from you and gives viewers something memorable, even if the subject matter itself may be dull or repetitive.
Utilizing visuals such as 2D and 3D animation to convey information instantly to your audience can be transformative, not to mention that graphic videos receive up to 1200% more shares than text-based posts or images. Now that we understand all these specifics let's dive in further by reviewing some trends for 2024 in motion graphic animation. Motion graphics provide an engaging experience of engaging audiences.
These versatile images can be applied in numerous online spaces - social media channels, websites, or marketing campaigns. Motion graphics' use of animation and 3D elements has allowed motion artists to produce highly realistic images that pique viewers' curiosity even further.
2024's Top Motion Graphics Trends
Let's dive right in to explore the top motion graphic trends that will excite brands and their target audiences in 2024. Since nothing remains constant, animation trends must adapt and remain informed on current market conditions. Stay at the cutting edge and be aware of current animation market trends.
Certain trends tend to endure longer than you anticipate; what worked well in 2024 will continue to be successful the year after. The time has come to consider the top motion graphics trends to gain an in-depth understanding of what digital markets demand:
3D All-Around
To kick off this list of motion graphics trends with 3D. All Around is fitting; motion graphic artists continue emphasizing engaging 3D elements across game design and internal communications projects.
Blend Of 2D & 3D Animation
The combination of two- and three-dimensional animation remains popular today, according to studies that reveal this trend is expanding at an impressive rate. Many audiences seem drawn towards movies or product videos featuring this style of animated representation. Motion graphics have become more widely utilized these days - whether used for short web ads or commercial movies. Here are two examples.
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Kinetic Typography
Kinetic typography is an innovative form of motion graphics that uses text and typeface combinations to engage viewers while telling an engaging tale. It suits advertising, websites, music videos, TV show title sequences, or movie trailers.
No one likes breaking the rules; sometimes, breaking them can bring amazing benefits. Sometimes, the results of breaking them may surprise us all. Kinetic typography, featuring letters that bend, stretch, and distort to convey meaning and emotions, has recently gained popularity.
The Glitch Effect
Glitch effects allow filmmakers to incorporate flaws they would typically try to avoid altogether, providing filmmakers with an effective means of producing a do-it-yourself aesthetic that celebrates analog printing presses and hand-drawn animation. Their embracement of disruption, distortion, and digital noise makes grit effects an excellent way of crafting such sound effects for use within digital editing software like Final Cut Pro X. Watch this engaging teaser video of K-pop group Aespa that combines live action and animation unconventionally.
Go Retro
Hand-lettered logos of the 1950s and yellow smiley faces of the 1970s were among several design styles that epitomized an entire decade, becoming iconic symbols. Retro motion graphics use iconic themes, styles, and images from popular culture from that era to create nostalgic feelings associated with past times.
Neon cityscapes, pastel sunsets, and tropical palm trees instantly recall some of the most well-loved 1980s TV shows, films, and record covers. With its dynamic grid, shooting lasers, and lens flare elements, this dynamic background represents space exploration as a celebration of reality-bending science fiction.
Isometric Shapes
Originally used in technical drawings, motion graphics designers now employ isometric forms to add depth and perspective to their 3D renderings or to give their 2D animations a more 3D feel. Two-point projections do not exhibit this property; instead, objects with one-point projections appear larger as they get farther away from the viewer. It is comparable to the opening video for the Barcelona OFF event.
This video, a fantastic illustration of two-dimensional isometric motion graphics, shows how isomeric forms can be given personality and life by adding humor and fun. This Spotify Premium sample clarifies the shapes that are isometric in a 3D character world. Cartoon characters are shown in pop-up scenarios and situations, listening to music as they transition from studying to working out.
Grain Effects And Textures
The reverse charades design collective demonstrates another innovative technique to add noise to images: using texture and grain effects to add "noise." This montage features symmetrical forms, squiggles, and images of people and household objects to demonstrate mixed media motion graphics while emphasizing its grain effect.
Liquid Motion
Liquid motion provides the final piece in this overview of modern developments in motion graphics, creating uniformity and motion tracking resembling those found in water. Waves and ripples move back and forth across an animated background reminiscent of 1960s psychedelic art while giving an illusion of fluid movement with swirly typefaces and fluid designs creating the effect.
Alfred is a Dutch marketing company known for creating short films using liquid motion animation to combine studio video footage, illustration, and an explanation of their app's function into one seamless package - creating an effective impression quickly.
Morphing
As its name implies, this style features animations with smooth transitions between frames, making this style extremely portable, sleek, and refined. This dynamic motion graphics display brings Paris and its landmarks, including the Champs-Elysees and Eiffel Tower, alive in vibrant motion. This fascinating way to immerse the city quickly allows viewers to witness different areas within seconds.
Animated Collage
An animated collage can incorporate anything to give it a handmade appearance and feel, from photographs and artwork to digital footage and animation. The final product of such an endeavor is a carefully curated series of pictures that tell a narrative.
Check out Black is a Beautiful Struggle by British motion graphic - produced for Black History Month in the UK. He made this animated collage video. This animated collage shows both positive and negative experiences of black life. Bright animated images and abstractly textured graphics add visual elements and interest, creating eye-catching video content.
Read More: Unleash The Power Of Motion Graphics In 2024: Maximize Impact - Your Complete Guide!
Best Motion Graphics Software
Here below are some of the top best motion graphic software:
Our Choice, Adobe After Effects
Animation, 3D Compositing, Visual Effects, and Simulation Effects to design slideshows for presentations, as well as mockups for UI/UI/web design projects, are among our core capabilities.
Dynamic Typography
Verdict: Adobe Premiere Elements (AE) is an intermediate between Photoshop and video editors by employing layers for its motion graphics capabilities. Users of Adobe can quickly integrate it with the Creative Cloud ecosystem using layers. Furthermore, as nonlinear editing programs, Final Cut Pro X and Avid Media Composer work flawlessly alongside 3D programs such as Cinema 4D Maya 3ds Max in an adaptable fashion.
This extension makes the creation and management of animated graphic works much simpler, such as the transfer of animated graphics for quality visual effects production, creating effects for 2D interactive animation layout and composition, tracking movements with tracking objects being deleted while tracking their movements for tracking purposes, creating templates as templates, editing color correction/corrections as needed, color editing as required as well as many other tasks. Built-in and third-party plugins such as composition panel, timeline, and effects browser allow it to interact with 3D elements. Users can then create animated artwork for display.
Cinema 4D
3D Modeling And Animation Tools On An Alembic
Verdict: Cinema 4D provides an accessible entryway into 3D for anyone familiar with After Effects graphic design. Cinema 4D's versatility, user-friendliness, and seamless integration with After Effects make it a top pick among animators who need 3D tools like Cinema 4D for frame animation work. Plus, its nondestructive workflow provides users with fast changes/duplication of parameters.
Cinema 4D's unique features and support for multiple GPU-accelerated rendering engines enable it to display high-quality animation process, 3D models quickly on PC screens. Octane engine and Redshift rendering powerful tools such as V-Ray are among the most commonly utilized engines within Cinema 4D.
Cinema 4D is widely utilized within animated graphics for modeling, texturing, rendering, complex animation, and simulation effects - from modeling and texturing through rendering, animation project, and simulation - typically found at industrial levels. C4D remains a premier graphics animation software solution if you aim to incorporate 3D elements into projects.
Adobe Premiere
Pro automatically syncs audio and video. Concurrent projects / Motion graphic templates. VR editing/ rotating globe. Labels/ effects & transitions For video titles/ graphics that require significant effort, as well as small buttons with unfamiliar labels that might obscure one's vision, Premiere can synchronize both. Despite all this power comes small buttons, which might make things confusing or seem cumbersome if used incorrectly (for instance).
Verdict: Premiere has become increasingly important to motion designers and video editors due to Adobe's outstanding efforts at unifying After Effects with Premiere. One notable aspect is Premiere's dynamic integration with After Effects; users can edit compositions without rendering first this way.
Adobe Premiere Pro is a timeline-based video editing program used primarily by motion designers for merging audio and video footage. Still, it can also be utilized post-production by programs like Final Cut Pro, Sony Vegas, or Avid Media Composer due to the wide array of features and formats included within.
Mocha Pro
Mocha Pro features advanced modules: camera solver, lens calibration and stabilization as well as stabilization; GPU-accelerated object detection and tracking as well as edge snapping masking with support for stereo 360deg virtual reality as well as data export to industry-standard systems that meet industry specifications; all this at an independent application cost of PS295 USD/license/app.
Adobe Products Must Be Available And Accessible
Verdict: Animation graphic artists who wish to replace screens with images can utilize this planar-based tracking system, which records movements beyond each pixel cluster. Though initially challenging, it will quickly become easy once implemented with an advanced workflow solution.
Mocha is an invaluable tool for animators looking to rotoscope, remove objects, or replace screens - not only for commercial projects; give it a go when making an animated graphic segment for your portfolio.
Adobe Photoshop's
Timeline for Generating Videos/GIF Animation/Art Creation/Texture Editing on design boards/Plans (RT/GI/GF animation and production are the foundations for video making). Subscriber-based software capable of creating cell animations and merging images for cell character animation styles purposes
Verdict: Moving graphics artists use storyboards for storyboarding, Adobe Photoshop to manipulate pixel-based bitmaps, and GIF animated videos as tools of their trade, among many other tasks. Adobe Photoshop is an invaluable asset, and any motion artist or animated graphic designers working with textures or manipulating images must use this program frequently.
Photoshop proficiency enables users to develop unique design elements for animated graphics projects. Practical knowledge of its features is critical for animators; one should be able to use Photoshop's features to crop photos, resize extremely large images, create original designs with filters and advanced tools, and produce innovative animated graphic projects using this powerful program.
Conclusion
As part of their creative output, professionals working in motion graphics must remain up-to-date with current and upcoming 2024 trends in motion graphics design. Adopting these will give them an advantage when engaging target audiences as technology improves, as well as improved visual experiences as technology changes. Motion graphics has an exciting future LHI provides top-notch motion graphic services that can boost your business.Offering everything from dynamic storytelling to immersive designs - take notice of its immense potential.
