Digital marketing: How it can transform the game
Digital marketing is cost-effective and can be easily measured. Analytics allows you to see real-time results. You can also use A/B testing to find the best solution for your business. You move faster than ever with digital marketing. You can also build more personal relationships with potential clients through digital marketing.
Digital marketing strategies
1. Create a killer content strategy
80% of shoppers prefer company information via articles to advertisements. This means that they prefer to learn about your brand through articles rather than advertisements. Education has been shown to convert sales. Take the time to analyze your competitors and your analytics. You should make a list of topics that are relevant to your business and the target audience. Next, you need to create content that will be useful to your customers. You can share your content via social media or your blog. Be sure to monitor how it performs and adjust your content plan accordingly. This type of organic spreading is important. Pay attention to tags and shares.
2. Get the most out of your email list
Email marketing can have an ROI as high as $44 per $1 spent. There is a lot of potentials. Focus on building your email database. Offer a discount or a free download to exchange emails. Host giveaways and contests to promote your newsletter. When planning your email marketing strategy, make sure to keep subject lines brief and include interactive elements such as polls and gifs in your emails. Emails should be short and sweet. Make sure to include personal details and that it is mobile-friendly. Make sure to have a landing page that is easy to navigate for click-throughs so you can close the sale.
3. Social media can be used to build relationships
Most people below the age of 65 use at least one social networking platform. Social media is a great place to share content, build a reputation, and create new connections. Customers also use social media to help them make purchasing decisions: 54% use it to research and then purchase. 71% believe social media referrals increase their likelihood of purchasing. Don't miss the opportunity to get free advertising through your social media accounts. You can also study demographics and analytics to make sure you are sharing the right content with your target audience.
4. Get involved in a social cause
You can share any social causes that you believe in on your blog and social media if you are unsure what to post. Perhaps you donate a percentage of your sales to a charity. Perhaps you offer a monthly volunteer day to your employees. Maybe you are going plastic-free with packaging. Whatever it is, share content that connects to the cause. Tell your audience why you care, and how they can help. Share your future plans and the impact of your support.
Ever seen advertisements for something you searched on Google? Retargeting, also known as remarketing, is the key to this phenomenon. This tactic increases site visitors' likelihood to purchase by 70%. This works by showing ads on other websites to people who have visited your website, encouraging them to go back to purchase the item they are interested in. This is a great way to make sure you don't lose out on sales opportunities.
You should have digital marketing as a tool in your arsenal. You have many areas to concentrate on. This is especially true if your business is small. You can start with one area and then work your way up. You should track your progress and look at analytics to see how it is going. Be open to changing your plan if necessary. The results will come if you share content your customers want to see. How can you improve your digital marketing skills?