Infographic creation has become an indispensable skill of modern marketers, especially when there is a lot of data or statistics involved. Infographics help engage an audience while communicating complex ideas because communication lies at the center of marketing; using images to visualize topics helps marketers more efficiently share ideas while increasing material's worth.
Creating attractive infographics without prior design experience can seem like an impossible task to some marketers; especially without a dedicated graphic designer on staff. With our useful infographic design tips listed below, however, creating effective infographics shouldn't be time-consuming or challenging!
What Exactly Is An Infographic In Graphic Design?
Infographics, commonly known as information graphics, can be defined as visual depictions of information or data; however, their meaning goes further: an infographic can also refer to any compilation of graphics, data visualizations such as bar graphs or pie graphs and minimal text that provides a concise summary of a subject area.
An infographic can be an effective visual communication tool. Since they instantly capture our attention, infographics that feature striking, visually-attractive principles of design typically garner the highest praise; yet it is essential to keep in mind that an infographic must go further than simply captivating its readers.
Top 10 Infographic Design Tips For Marketers
Here are some top infographic design tips-
Choose An Appropriate Title For Your Infographic
Your headline must provide viewers with an introduction to what lies within. Making this clear from the outset makes understanding your infographic much simpler for all involved parties.
Even though this step may seem obvious, you'd be amazed at how often this essential aspect gets neglected. Get someone you trust to type your title prior to producing any copy or visuals for the infographic - "Is it clear what this infographic will include?" as you ask them the question.
Infographics have long been recognized for increasing search engine relevance when used as images in blog posts, particularly if SEO optimization is part of your content plan. If this includes search engine optimization efforts, be sure to incorporate keywords in the title.
Select Fonts That Complement One Another
Not every font combination works seamlessly together and equal, and as a general guideline it would be wise to avoid using the same font in both its title and headers of an infographic as its body text - this problem often poses itself to non-designers when designing any body of text, not only infographic design.
One may easily create pleasing vector graphics using various forms and techniques. Once practiced, one may begin dissecting vector pictures seen online or elsewhere and creating unique graphics using only pre-made shapes arranged like one medium gray rectangle at the bottom, one dark gray triangle (right side up), and two light gray triangles (inverted).
Select An Infographic Design Medium
Your infographic's media is how it will reach its audience. While designing one, it may be easy to assume that all viewers will use similar devices or locations, but unfortunately, this assumption may not hold.
Even though most web content should be optimized for mobile devices, many still prefer reading long-form content like eBooks on a laptop or tablet. By considering these factors when designing or writing books and ebooks, they allow readers to select an optimal size design or appropriate writing size that is tailored specifically for themselves.
Once you know the size of the page your infographic will print on, if applicable, and create a proof for review by friends or coworkers, decide how large to make it when printing out. Creating a proof before final printing is advised as an added measure - creating one before doing this may allow a second opinion as you get used to its layout!
Employ Pre-Made Icons And Graphics
You have many different ways of using preexisting images if your infographic requires photography, or if it needs practice creating shapes from other shapes. Just ensure it is acceptable if distributing online.
Utilizing millions of free stock images and infographic icons and shapes available across any sector or purpose is a quick and simple way to ensure the legality of your infographics. By choosing bold colors that complement one another, your infographic's visual appeal and readability may increase greatly.
Cultivating an attractive color scheme using complementary hues can be both time-consuming and difficult if you aren't an established designer. There are various resources to assist with color palette selection; to quickly change the hues in an infographic, for instance, you could utilize pre-made color themes and schemes.
Related Article- Mastering Art of Graphic Design: Understanding Its Essential Elements
Pay Attention To The Infographic's Flow
Create an infographic wireframe using pencil and paper, similar to how a website might. Make it easy for viewers to follow its design principles as information pieces flow seamlessly together. Text and graphics in Western cultures generally read from left to right and top to bottom, though this doesn't have to be the case.
Additionally, you could add graphics such as arrows to emphasize the flowchart of your infographic once everything has been organized properly and work begins on its first draft. Start designing intuitive infographics today using one of our infographic templates as a jumping-off point! Our experienced graphic design experts created them as turnkey solutions.
Avoid Flat Designs
Design can be classified as flat when its visual elements lack depth axis depth, giving the design an otherwise two-dimensional appearance. While many individuals believe non-flat designs appear better, designers may purposely opt for this style in their infographic designs in order to captivate more of their viewers while taking more time studying your material to gain meaning from it.
Utilizing drop shadow effects is an easy and quick way to add depth to infographic designs; all it requires is selecting an image or shape and using an editor's toggle feature to turn "drop shadow" on or off. Altering its opacity gives an illusion of depth as well. Once you master it, drop shadow effects will become staple features across your infographic designs - just practice makes perfect.
Use Complementary Images Effectively
Make sure the photos look cohesive regardless of whether they were created on their own or purchased through third parties. Characters should have similar traits while still remaining distinct enough so you can tell who belongs where.
Make sure the photographs you use share an overarching theme or appear from one set. Use preloaded icons in similar styles that should work perfectly in your design, creating more eye-catching and visually engaging imagery for viewers. One main reason behind this trend is delaying direct viewer focus onto any particular graphic element and making an image more visually captivating for them to experience.
Once again, using this hypothetical frame as your foundation, create a 3x3 grid, placing vector images at intersections on either side. Usually, this applies more when your elements are near each other.
Dimensions And Scale
Even for non-designers, size and scale will have the most profound influence over how your marketing infographics appear overall. Expect that an infographic you post online containing plenty of helpful data will quickly spread online if it features those two factors properly.
At its core, design trends should always be easily understandable by your target audience if it's intended for print use. Before beginning any major printing projects - professional or otherwise - always request what's known as a proof copy from the printer.
Size and scale can add depth and dimension to your graphic design projects by altering how close or far an image appears within its frame. Furthermore, size and scale provide another way of visualizing data: larger images represent more significant data figures.
Orientation
For an orderly design, employ alignment. Organizing items along borders or the center to produce an uncluttered visual design impression is known as alignment in design. Word documents typically offer three or four buttons that help users align text left, center, or right - an idea you use every day!
If you prefer taking a more minimalistic approach to design, this infographic design studio tip can be very helpful. While more intricate solutions might exist, feel free to experiment - even experienced designers enjoy trying new ideas simply to see if anything turns up! Nothing bad will occur should your effort fail!
As this tip focuses more on marketing than design, it remains crucial for creating infographics. Make sure there is sufficient space at the bottom of your design process to show contact info for your company and any data sources used for infographic creation.
Your infographic design elements must provide an easy and straightforward method for individuals to access the company website and social media accounts of your company, and any pertinent technical or highly specialized data presented within. A separate email address would also prove beneficial should inquiries arise quickly so that inquiries may be addressed promptly.
Stay Motivated
Finally, when creating an infographic be sure to stay inspired. Creativity can sometimes be hard, and when no more ideas arise it can become easy to become dissatisfied and frustrated, however the best creative designs come from being relaxed while working on one particular task!
Take a stroll after sitting for too long at your computer to help refresh its oxygen supply and refresh your brain's oxygen supply. Many skilled infographic designers draw inspiration from each other's work; it doesn't all need to be unique! Infographics offer one useful use in visualizing complicated procedures with multiple moving pieces representing relevant events or statements depending on their subject matter.
Conclusion
Marketing professionals need to hone their infographic design skills as information becomes more easily available in our daily lives. Viewers expect fast and straightforward value extraction from data; so the next time you work on an infographic project remember these design tips; it might just surprise you what amazing creations come out!
No matter your skill level or experience level, infographics are an integral and adaptable component of your marketing plan. Infographics help readers convey and comprehend complex ideas by simplifying complex topics through visual representation. Use infographics in emails, blogs, social networking pages and websites; SEO rankings will benefit greatly while increasing brand credibility.
