Startups often delve into new and emerging marketing channels such as TikTok content creation or building communities on Discord; email remains one of the tried-and-true methods you shouldn't overlook, though; building an email marketing strategy connects directly with potential or existing clients and fosters connection loyalty and trust with them over time.
Email marketing for startups can help accelerate product growth by keeping subscribers abreast of product news, teaching them how to maximize usage of products, and serving as a two-way communication channel for customer support - something 64.1 percent of small company owners and decision-makers reported using. Discover how to create an email marketing plan that converts subscribers into sales by expanding your email list, choosing an effective platform provider, and developing effective campaigns using best practices as part of an overall plan that converts subscribers to sales.
What Is Email Marketing For Startups?
Email marketing is an effective growth strategy employed by startups to reach both potential and existing customers who have chosen to receive brand, sales, educational, or promotional emails from them. Email marketing helps startups establish customer acquisition, retention, and brand recognition more quickly than other forms of outreach marketing can.
12 Email Marketing Strategies For Startups
The following are a few of the best and most reliable email marketing strategies that have worked for startups:
Build Your Email List
This step is critical when beginning any email marketing initiative; with an active mailing list, email marketing would exist. Creating your mailing list gradually is achievable using various marketing channels like your blog or website as part of this step. However, buying email lists should always be done with seriousness.
Scrub Your Existing Email List.
Purging inactive subscribers from your email list is vitally important if they no longer show interest in what your products and services have to offer. Research suggests that 60% of businesses exhibit extremely inconsistent email data health, with over 25% of databases needing updating within 12 months of release. Cleansing your current email list will enable you to effectively remove unsolicited messages that might arise during marketing campaigns and ensure no unwanted mail lands on it.
Produce High-Quality Email Content.
Email marketing efforts would only be helpful with quality content to deliver to subscribers on your email marketing list. Your list members have subscribed in hopes of receiving sound, exciting pieces from you in their inboxes. An email's open rate can be significantly increased through high-quality content, so to create an impactful initial impression with customers unfamiliar with your brand, it is imperative that it provides outstanding, relevant, and compelling emails. Make an extra effort to improve the spelling and tone of your messages.
Want More Information About Our Services? Talk to Our Consultants!
Use Videos And Emojis In Your Emails.
Emojis and videos added to content or subject lines are great ways to increase engagement with readers. These improvements make email more engaging for readers, drawing their interest. Now, let's examine some intriguing emoji-related statistics:
- Emoji-filled email subject lines make 58% more likely for users to open them.
- 51% of users will likely leave comments for companies that use emojis on social media posts, according to research conducted by Statista.
- 44% of consumers prefer products advertised with emojis; mobile push notification campaigns featuring them have proven to increase email open rates by 85-87%.
- Presently, only 7% of marketing emails include an emoji in their subject lines; however, including one that captures the spirit of your content could significantly increase open rates, sales, and CTR.
Create A Compelling Subject Line.
Email subject lines often need more consideration than they deserve. Yet, their subject lines could be the single factor deciding who opens an email message. Studies reveal that over 64% of users will open an email if its subject line piques their interest. Follow these helpful suggestions when crafting an attractive topic line:
- Shorten the subject lines.
- Add Emojis. Include Numbers. Emotionalize your Subject Line.
- Indicating offers or other value-added services is an effective way of increasing awareness.
Make Sure Your Emails Are Mobile-Friendly
Why should your email be mobile-friendly? The solution is straightforward and user-friendly: 49 percent of emails were opened by mobile devices. Over 70% of American mobile device owners rely on their phones for informational purposes and spend approximately 5.4 hours each day online using smartphones, making accessing emails on-the-go an attainable reality for your subscribers. Mobile technologies also assist you in exploiting additional subscriber data, including text message notifications about potential subscribers. This data includes addresses.
- Interests, buying habits.
- Age
- Geolocation etc.
Using this information, you can craft emails with an increased opening rate that are personalized and targeted toward specific recipients.
Include A Call-To-Action (Cta) Button
Email marketing campaigns often utilize call-to-action (CTA) buttons to direct recipients to websites and online applications. CTA buttons can help businesses establish customer trust while increasing conversions from email campaigns. Customers will only click a CTA tab if they are intrigued after reading your message, thus increasing conversion rates. Marketers can evaluate the success of their current marketing strategy by monitoring how many clicks have occurred on the CTA button.
Encourage Testimonials And Referrals
Customer referrals are essential in building trust between new prospective clients and your startup business. Your initial clients and customers' referral rate is crucial to the success of any startup business, so use email marketing for startups to encourage existing clients to share their experiences. Certain businesses use referral programs where customers who refer to their company receive an incentive.
Examine Your Campaigns So That You Can Improve Going Forward
Conducting periodic analyses on the effectiveness of your newsletters to promote your startup is necessary if using email as part of its promotional strategies Google Analytics can be an invaluable resource to monitor whether or not your campaigns are producing conversions and click throughs to your website, indicating whether or not they're successful in driving conversions and click throughs. Creating tracking links in a Google campaign is relatively straightforward and allows you to see who clicked each tracking link.
Prioritize Transactional Emails
The majority of emails that your startup business sends to its clients and customers should be transactional ones. Among them are:
- Order confirmation emails
- Onboarding emails
- Shipping emails
- Drip campaigns, etc.
Transactional emails contain vital customer-facing data. As with sales campaigns, transactional messages deserve equal consideration from you.
Personalize Your Emails
Personalization has emerged as one of the primary strategies for success in today's marketing environment. Personalization works so effectively that over 90% of US consumers agree that tailored content appeals more strongly. Customization makes your buyer personas more segmentable and improves targeting, making it a fantastic marketing tactic. Below are a few benefits of email personalization:
- Improves the email open rates.
- Increases revenue and sales.
- Boosts brand loyalty.
- Enhances customer retention.
Carry Out A/B Testing
As your company is new, you must experiment with various tactics until one stands out as working best for it. As an A/B testing exercise, you will create two or more versions of an email message and distribute them randomly among recipients for testing purposes. Examining email open and conversion rates will allow you to select an effective email marketing strategy for your company.
The Benefits Of Email Marketing For Startups
Email marketing offers early-stage startups with limited funds and marketing abilities an immediate return on investment (ROI), often producing significant sales with just one email sent out. According to a survey of more than 2000 marketers in the software and technology industries, email marketing generated $36 for every $1 invested through email. Starting early with email marketing campaigns providing valuable content, subscribers will benefit from expanded mailing lists as you build audiences that become your customers later.
Create A Direct Line Of Communication With Customers
Email marketing provides direct communication between a consumer and an email subscriber without passing through an algorithmic platform like social media. Businesses can utilize email marketing for various customer and marketing campaigns - telling subscribers about themselves, asking for product feedback, or sharing additional details about who works behind the company are among many possible uses of email.
Market To Your Target Audience On A Budget
Email marketing is typically less costly than other channels like paid advertising. Email platforms usually impose fees based on the volume of emails your business sends through them; costs usually decrease during early phases as your mailing list expands, and expenses will gradually increase.
Deliver Tailored And Segmented Content To Particular Cohorts
Once your email subscriber list reaches thousands or even tens of thousands, it becomes necessary to divide subscribers into more manageable subcategories such as paid users versus free users or product 1 users and product 2 users. Mailchimp found that when segmented campaigns were compared with non-segmented campaigns, clickthrough rates were 100.95% higher. In comparison, open rates increased 14.31% more with segmented campaigns than without. By using email marketing, you can send more targeted and customized information rather than broadcasting a generic message to every person on your list.
Increase Client Confidence Through Consistent Outreach
Subscribers to your list can expect to hear from you once every week or month, depending on how often communication will occur. Distributing pertinent content regularly will familiarize them with you and promote brand recognition even if they don't need your products/services right now, keeping in touch and communicating can foster consideration in the future.
Increase Product Sales And Lead Generation
Email marketing strategies that succeed should contain multiple types of content ranging from brand building and social proof to instructional and informative emails, with compelling calls-to-action (CTAs) such as "try our product." Effective email campaigns also feature promotional emails with compelling CTAs for added effectiveness. Adding a Call-to-Action (CTA) link within each email that leads directly to sales/product pages on your website allows you to measure their success and ensure subscribers convert into sales.
Email Marketing Best Practices
Email marketing gives you an incredible opportunity to be innovative, experiment, and take an original approach rather than replicate what competitors have tried to do. However, adhering to certain best practices for email will increase results while decreasing the chances that emails may be seen as spam.
Respect The Rules And Laws About Email Marketing
Respect data protection laws and spam. This means obtaining subscribers' permission before sending emails, simplifying the unsubscribing process, and protecting subscribers' private data. Recognize email marketing best practices to comply with legalities like CAN-SPAM or GDPR.
Optimize For Mobile Experiences
Research indicates that 41% of email views come from mobile devices, while desktop accounts for only 39%. Optimizing mobile-friendly email designs is crucial as more people check their emails through smartphones or other portable devices. Ensure your design can adapt to multiple screen sizes without becoming unreadable or overwhelming for readers.
Consider A/B Testing Your Emails
Email marketing platforms often allow for A/B testing, in which two versions of an email are tested on a small sample to see which performs better before sending that winning version out to all subscribers. Over time, this strategy should increase results significantly.
Segment Your Email List
Assign subscribers according to demographics, interests, behavior, or cohort to segment your email list effectively and send targeted email communications instead of blanket messages that don't apply to any group.
Make Sure Your Audience Is Manageable
Strive for the ideal balance between sending too many emails to your audience and keeping email marketing campaigns at a regular cadence. Sending too many can cause subscribers to mark them as spam and hinder the delivery of all your mail; for essential updates, consider only emailing.
Regularly Clean Up Your List
Purging your email list periodically of invalid and inactive addresses can increase deliverability and open rates and ensure the appropriate recipients receive your emails. An extensive list may seem appealing, but focus more on engaging your list than on its size alone.
Want More Information About Our Services? Talk to Our Consultants!
Conclusion
Email marketing offers business owners many possibilities to expand beyond their initial goals with email. Many entrepreneurs worldwide have experienced great success due to email. Establishing strong customer relations is paramount for a new business's success, and effective communication channels must be in place to meet this challenge head-on.
LiveHelpIndia provides multiple tools for automated mailing via its platform. Browse its pre-made templates, automatic email creation, and cleaning tools, and prepare to launch your email marketing campaign.
