Digital Marketing: Types & Benefits


Digital marketing can encompass any marketing that uses electronic devices. It includes digital marketing professionals who can use it for promotional messages and tracking its impact on customer journeys. Digital marketing refers to marketing campaigns displayed on smartphones, tablets, or computers.

There are many types of digital marketing: paid social ads, online video, and show ads search engine optimization. Digital marketing is often compared to traditional marketing, like billboards or magazine ads. Television is often compared to conventional marketing.

What is digital marketing?

Digital marketing is also known online. This involves the promotion of brands to connect with customers through the internet and other forms of digital communication. This includes social media, email, and web-based advertising. It also has text and multimedia messages that could be used as marketing channels.

Digital marketing can be described as any marketing campaign that uses digital communication.

Why is digital marketing so important?

Any marketing can help your business thrive. Because of the ease of accessing online channels, digital marketing has become more critical. In April 2022, there were 5 billion internet users worldwide.

You have many options for digital marketing strategies to reach your target audience. These include text messages and social media. Digital marketing is affordable and has low upfront costs.

Different forms of digital marketing

There are many areas of digital marketing that specialize and many ways you can interact with it. These are just some examples of digital marketing strategies.

Search engine optimization

SEO (search engine optimization) is technically a marketing tool rather than a type. The Balance defines it as "the science of making web pages attractive to search engines."

SEO's "art-science" section is the most important. SEO is a science. SEO is a science that requires you to research and weigh different contributing factors to rank high in search engine results pages (SERP).

When optimizing your website for search engines, the most essential elements to consider are:

  • Content quality
  • User Engagement
  • Mobile-friendliness
  • Quantity and quality of inbound links

Optimize technical SEO. This covers all back-end components on your website. This includes URL structure, loading speed, broken links, etc. Technical SEO can help search engines crawl and navigate your site more efficiently.

SEO is a science when you apply these factors strategically. But it's art when you consider search engine optimization's unpredictable nature.

Ranking on the first page of search engines is the ultimate goal. This allows users to search for products or services using specific keywords related to their brand. There are many search engines, but digital marketers prefer to concentrate on Google as the global leader in search engine optimization.

SEO does not have a consistent ranking system or quantifiable rubric. Google and other search engines update their algorithms almost daily. It is difficult to predict what the future will bring. You can monitor your page's performance and adjust your strategy accordingly.

Content Marketing

Optimizing a page is all about the quality of your content. SEO is, therefore, an essential component of Content Marketing. This strategy is to distribute relevant and valuable content among a target audience.

Content marketing is like all marketing strategies. It aims to attract leads and convert them into customers. This is a different approach to traditional advertising. Instead of appealing to prospects to the potential value of a product/service, it offers value in the form of free written material like:

  • Blog posts
  • E-books
  • Newsletters
  • Transcripts in audio or video
  • Whitepapers
  • Infographics

It is crucial to market content, and numerous stats support it.

  • 84% expect businesses to produce entertaining and valuable content.
  • 62% of companies employing at least 5,000 people make content daily
  • 92% of marketers believe that content is essential to their company.

Content marketing can be just as effective as it sounds. It can be challenging. Content marketing writers must be able to rank highly in search engine results. They also need to engage people who will like the content and interact with the brand. It can help build relationships with others in the pipeline if the content is valuable.

It is important to identify your audience to create useful and relevant content. Which audience are you trying to reach with your content marketing efforts? Once you understand your audience, you can determine the type of content that you will produce. Videos, blog posts, and printable worksheets are content marketing examples.

It doesn't really matter what kind of content you create. It is essential to follow best practices in content marketing. This means writing content that is clear, grammatically correct, and error-free. It also includes being relevant, engaging, and useful. Your content should lead readers to the next stage in the pipeline. This could be a free consultation or a signup page.

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Marketing via social media

Social media marketing drives traffic and increases brand awareness by engaging people in online discussions. Social media marketing is a great way to promote your brand, products, and culture. It is worth investing in social media marketing since billions of people use these platforms daily.

Twitter and Facebook are the most popular digital platforms for social media promotion. LinkedIn and YouTube follow closely. The social media platform that you choose will depend on your goals and the audience. LinkedIn is the best platform for targeting startups if you're looking for leads. LinkedIn is a great place to find professionals in your industry. It may be better for a B2C business to target younger prospective customers by running Instagram social media advertising.

Social media marketing is viral to attract attention. This involves active participation from the audience. It is used by 96% of B2C marketers. It is also becoming more popular in the B2B market.

Social media marketing comes with built-in engagement metrics. These can help you see how effective your reach is. You have the option to choose which interactions are important to you. This could be comments, shares, or total visits to your site.

Direct purchase may not be part of your social media marketing strategy. Brands often use social media marketing to build relationships, not to encourage potential customers to buy immediately. This is especially true for older customers who are offered products or services that are not appropriate for impulse purchases. It all depends on your company's social media marketing goals.

Social media marketing best practices are essential. These are the best social media marketing practices:

  • Engaging, high-quality content is possible
  • Answer all questions and comments professionally
  • Schedule social media posts
  • Post when it's convenient
  • You can hire social media managers to market your products or services.
  • Know your audience. What social media channels are they most active in?

This comparison of our social management tools will help you understand the role Mailchimp plays in your social media strategy.

Pay-per-click marketing

Each time someone clicks on your digital ads, you pay a fee. This is known as Pay-per-Click. Instead of paying a fixed price to place targeted ads on different online channels, you only pay for the interactions people make. It's more challenging to know how and when people see your ads.

One of the most popular types of PPC is search engine advertising. Google Ads is used by many businesses to advertise on Google as it is the most popular search engine. An auction-style bid is used to fill a spot on the search engine results page. The algorithm uses several factors to determine which ad is prioritized, including:

  • Ad Quality
  • Relevance of keywords
  • Landing page quality
  • Bid Amount

PPC ads appear at the top of search engine results pages based on the above factors when someone searches for a specific query.

Each PPC campaign has one or more target actions that viewers must complete once they click on an ad. These conversions are also known as conversions. They can be transactional or non-transactional. Conversions can be made by purchasing, signing up for the newsletter, and calling your home.

Tracking your targeted conversions via your preferred digital marketing channels lets you see how your campaign performs.

Email marketing

Email marketing is a straightforward concept. Send a message to your prospect, and they will click on it. Execution can be more challenging. First, ensure that your email addresses are not being used. An opt-in list will be required to do the following.

  • Separates the content of the body from the subject line
  • Please indicate the type of email that the subscriber will receive
  • An email signature that includes a marked unsubscribe link
  • Integrates promotional and transactional emails

Your prospect should not see your campaign as a promotional tool but as something, they will use.

Email marketing has been proven to be effective. It was cited by 89% of professionals surveyed as the most effective way to generate leads.

It can be made even more efficient by integrating other digital marketing techniques, such as marketing automation. This allows you to segment your email schedule to best suit your customers' needs.

If you're considering email marketing, here are some tips to help you create amazing email marketing campaigns.

  • Segment your audience to send the right messages to the right people
  • Mobile devices are a great place to view emails
  • Create a campaign schedule
  • Run A/B tests

Digital marketing offers many benefits.

Digital marketing is popular because it's accessible to a broad audience. You can also market your products or services with several other benefits. These are just some of the many benefits of digital marketing.

Geographic reach

Your ads can be viewed online by anyone, regardless of their location. This is provided that your geographic reach does not limit your audience. This allows you to expand your reach and connect to more people via different digital channels.

Cost efficiency

Digital marketing is more accessible than traditional marketing and costs less. Conventional marketing options such as TV spots and newspaper ads can be expensive. It is also possible to have less control over whether your target audience will see the messages.

Digital marketing allows you to create one piece of content that will attract visitors to your blog. You can create an email marketing campaign that sends messages to specific customer lists as long as it is active. If necessary, you can easily modify the content or schedule of your email marketing campaign.

Combining digital marketing with other channels gives you greater flexibility and customer contact.

Quantifiable results

It is essential to determine how many customers and how much revenue your marketing strategy generates. How do you know if your non-digital method is effective?

Every customer can be asked, "How did you find us?"

This is not possible for all industries. Many companies cannot have one-on-one conversations with customers. Surveys are not always accurate.

Digital marketing allows you to monitor your results quickly. Software and digital marketing platforms automatically track how many conversions you achieve. This could include open email rates, visits to your homepage, and direct sales.

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Easier personalization

Digital marketing can gather customer data, something that is impossible with offline marketing. Digital data is more precise than offline marketing.

Imagine you're a financial service provider who wants to send special offers to customers who have viewed your products. You know you'll get better results if you target the person’s interests, so you create two campaigns. This is the first campaign for young families who have looked into life insurance products. The second option for millennial entrepreneurs who have already considered your retirement plans is for you.

How can you gather this data without using automated tracking? What number of phone records would you need to search? How many customer profiles do you need? How can you determine who has seen your brochure?

It is easy to find all the information you need through digital marketing.

Your customer relationships will improve.

Digital marketing allows you to communicate with your customers in real-time. They can also share with you.

You should think about your social media strategy. It is beautiful when your target audience views your latest posts. It's even better when they comment and share your post. Interactivity also benefits customers. Customers will engage more with the brand's story if they are involved.

Conversions can be done quickly and easily.

After seeing your digital marketing advertisement, customers can immediately take action. Traditional advertising can only give a call within minutes of someone visiting your ad. What is the likelihood that people will have the time to contact a company while busy with work or cooking?

They can save a post or click a link for digital marketing to move them along the sales funnel. They might not buy immediately, but they will continue communicating with you and allow you to connect further.