As part of your responsibility in managing a brand's social media presence, you must be aware of when social campaigns or content is underperforming. Key metrics indicators like reach, followership engagement, and clicks conversions are all measured through social media analytics tools like those offered by brands themselves; one that offers convenient user dashboard access can assist with collecting all this data together in one central place even though many platforms already come equipped with built-in insights of their own.
This post covers the top 12 social media analytics tools marketers should keep in mind for the effective management of social media marketing campaigns. KPIs such as engagement rates, reach, and impressions may be tracked and measured via such social media software solutions.
A Social Media Analytics Tools Significance
What is a social media analytics tool? Acquiring a product that provides more comprehensive sentiment analysis of your social media campaign's efficacy is absolutely crucial if you wish to understand and reach your audience effectively with social posts. Without monitoring reach, interactions, or any other related data sources it becomes much harder to grasp your target demographic and develop targeted plans that fit them effectively.
However, using a social media analytics software ensures you're producing and disseminating content that resonates with your intended target audience. Understanding which materials work and when can help ensure your marketing plan doesn't simply rely on shouting into space - for instance:
- How many are seeing your social posts?
- How often are users engaging with and appreciating your content?
- How rapidly has your social media presence expanded?
- How many leads and sales have come through your social media posts?
Top 12 Tools To Monitor Social Media Analytics
1. Sprout Social
Sprout Social's analytics capabilities are essential to cross-channel social media strategy analytics. With them, it is easy to compare results across networks or examine individual performances more in-depth before quickly organizing and dispersing data with presentations-ready reports that make sense of all that data. Alternatively, Premium Analytics takes things a step further by offering tailored reports specifically to KPIs specific for each company.
It offers numerous flexible reporting methods that let you collect important social presence metrics, decipher them and communicate them to others in multiple formats. Just add in those states which matter the most for you - from tags and trends competitor analysis, all the way down to real time reports it puts powerful analytics right at your fingertips!
Access data regarding internal team performance and competitor activity to better improve potential customer care or benchmark your brand against others in your industry. No matter your social media marketing efforts analysis and reporting needs, Sprout provides you with a fast, user-friendly single platform to display social insights.
2. HubSpot
It gives your business goals and income the edge it needs on social media content by using analytics tools. Report on the success of your social strategy across channels whether posted directly through HubSpot, using third party platforms or while mobile. Also evaluate which social platforms perform well during campaigns to gauge success of campaigns and campaigns more broadly.
HubSpot's social media analytics tools deliver detailed graphs and images presenting data according to the audience, session duration, impressions and other platform capabilities. Incorporating its social analytics tools as part of its Marketing Hub all-in-one inbound marketing platform should also be noted here.
HubSpot allows businesses and marketing teams to gain more insights into the consumer journey than just social media networks data alone, which means you will learn about every stage of it and observe which marketing strategies work for your company and their impact on the revenue or ROI of social media tools initiatives. Therefore, HubSpot makes for an ideal centralized campaign management solution.
3. IZEA
With the rise in influencer marketing's popularity comes an increased need for social media profiles solutions tailored specifically for influencer campaigns - IZEA provides such an analytics tool, eliminating many what-if scenarios associated with influencer campaigns, including figures for reach, interaction rate and cost analysis of any particular influencer.
Brands can use IKEA's Flex software to gain information on potential influencers' audience demographics, campaign performance metrics and conversion rates - not forgetting IZEA as an effective influencer partnership tracking solution! Aiming for success should never go without measuring ROI so using an influencer partnership tracking tool such as IZEA may prove immensely helpful when measuring influencer marketing results.
4. BuzzSumo
BuzzSumo can provide valuable insight into any piece of information's social engagement despite not strictly being a social tool itself. Specifically, you can see how often it was shared on platforms like Facebook, Twitter or Pinterest and provide data regarding any competition among industries in terms of keywords that might appear there, as well as when content marketing initiatives compete for visibility in search.
Social media management solutions remain one of the primary platforms for content distribution. By looking at which social media posts generate the highest engagement on social media and tracking its shares, you can gain an understanding of which types of posts generate interaction that you can then incorporate into your own content strategy. BuzzSumo can assist in understanding factors like length and publish date when looking for high performing material.
5. Google Analytics
Although not exclusively used for social media monitoring analytics, Google Analytics remains an invaluable tool for tracking social media efforts. It can even be used to calculate the return on social investment (ROI). Your website likely already uses an account with Google Analytics set up so visitors can be tracked; but did you know you could also generate reports devoted to tracking social media efforts such as UTM parameters that track campaigns or traffic volume to your website from specific social networks.
Related Article- Mastering Social Media Marketing: A Comprehensive Guide for Marketers
6. Followerwonk
A Twitter analytics tool known as Followerwonk can assist brands in engaging with specific Twitter profiles by finding users to interact with, comparing users, examining accounts and monitoring followers, all while searching the relevant Twitter profiles.
When used properly with free Followerwonk accounts, users may gain invaluable insights and assistance with their Twitter strategy. They have purchased Followerwonk with plans of further expanding the dashboard capabilities as an analytics platform for Twitter analytics tool even further than it already does today!
7. Rival IQ
Rival IQ, a social media analytics program designed for companies, allows businesses to effectively track their performance on several platforms, such as YouTube. Ideal for companies with significant online presence due to its capabilities such as social listening, basic social analytics, competition analysis and reporting services as well as audit capabilities; also useful to agencies managing multiple clients simultaneously.
Create individual dashboards based on every customer's social media marketing services objectives, then quickly download reports in any format imaginable - PPT, PDF, PNG and CSV are supported for ease of sharing with clients and stakeholders. Rival IQ also helps keep an eye on influencer campaigns by tracking influencer campaigns as well as selecting suitable hashtags for content - providing influencer tracking analytics as part of this service.
8. Iconosquare
Years before Instagram offered its own built-in analytics features, Iconosquare was only an rudimentary analytics tool available at that time to track your Instagram activity efficiently. Today however, these analytics tools must continue to evolve to keep up with platforms; and today users may monitor over 100 distinct indicators across many social networks using Iconosquare as a powerful social media analytics tool.
Social media sites, including Instagram, Facebook, Twitter, LinkedIn and TikTok, are supported. With Iconosquare, you can quickly view essential data such as follower growth, audience demographics, post interactions and reach. Plus it features community management features as well as community listening as well as collaborative content development approval processes and publishing capabilities - ideal tools to optimize performance of all sorts of campaigns across platforms!
9. Tailwind
Another tool for social media analytics that has grown over time is Tailwind, initially founded as Pin League but has since transformed into an in-depth social media analytics and management suite. Tailwind's primary limitation lies with how many networks it can support; its strengths lie more with visual social platforms such as Pinterest and Instagram than others such as Facebook or Instagram despite linking accounts simultaneously to all three networks.
Brands who prioritize these platforms can gain great benefits from this tool's features, specifically Tailwind's capabilities for identifying top hashtags, creating and scheduling posts, gathering audience insights from Pinterest and Instagram feeds and using its seamless link-in-bio tool - plus keeping an eye on how well their visual social media profiles perform via its visually attractive dashboard!
10. Audiense
Audiense provides marketers with an audience-building tool they can use to monitor the success of various social media activities on social channels; specifically, Twitter is targeted. Therefore, it can provide businesses with an ideal tool to focus their performance and target their target audiences for Twitter campaigns.
Audiense offers organizations an effective solution for creating customer personas based on the demographic data of their target audience and quickly identifying influential partners to work with. Brands may also tap into Audiense's Twitter marketing solutions for greater depth insight.
11. Quintly
It is an advanced social media analytics platform designed for Facebook, Instagram, LinkedIn, Twitter, TikTok, YouTube and Snapchat accounts. Providing analytics tailored specifically towards Instagram tales for companies to ensure audiences react appropriately when posting stories - giving businesses peace of mind they will reach the right target audiences with their story content!
Quintly provides companies with the capability of creating custom dashboards with over 350 measures, giving them complete freedom in choosing KPIs that matter to them the most. Their services enable businesses to build multiple dashboards quickly with templates to get them going - giving users an in-depth view of data across platforms.
12. SparkToro
SparkToro and Audiense are similar audience intelligence platforms. Although you won't always receive data and analytics regarding your own social media performance with either tool, both offer excellent solutions to help brands better understand their audiences, rivals, and any social profiles present within their networks.
Discover audience demographics to refine ad targeting, determine topics your target demographics are discussing right now in order to craft content tailored specifically towards them, and gain actionable insight into your social account's authority and influence online by using SparkToro to find out where customer feedback spends time online.
Conclusion
Measuring the effectiveness of social media marketing strategy initiatives requires access to analytics tools. Businesses may make informed decisions regarding their overall social media strategies using tools, including when and what content should be created or posted; using one is the quickest and easiest way of keeping track of all social accounts/networks at one location despite many offering free built-in analytics features.
A social media management platform like LHI may provide some additional tracking options as well. By employing social media analytics tools to build performance reports, it's possible to determine what's working and what isn't for your team, stakeholders and employer. Plus, such tools should give access to historical data as you evaluate both macro and micro level social media marketing services approaches.
