Billboard design can be difficult when your objectives remain vague, which is why you must find a balance between following best practices in the format while being innovative, eye-catching, and faithful to your brand identity, but what is billboard design?
LiveHelpIndia has long been recognized for our innovative billboard designs that combine visual impact with increased effectiveness, offering our services to companies throughout India and worldwide. Utilizing cutting-edge analytics, we create tailored billboard advertising campaigns using advanced tactics - often being recognized as one of the premier billboard advertising companies with our track record of success being recognized as being among the very best billboard advertising firms.
What Is The Design Of billboards?
Billboard design can reach thousands of drivers daily, or just the key ones you care about most - or it could get just an important few at all. Your billboard could direct future customers directly to your venue or leave a memorable piece of info behind for them to remember later on. Creating artistic masterpieces may tempt us, but the most powerful billboard designs follow a proven formula that effectively communicates their messages while reflecting your brand without distracting or confusing drivers while driving by.
Why Use Billboards For Advertising?
Before we discuss some tried and tested billboard design tips, you may be questioning if advertising mediums (billboards and outdoor displays) still make sense in today's age of smartphones, TVs, laptops, etc. Are online ads better? Billboards and outdoor advertising remain effective advertising tools in 2024 for several different reasons.
- Outdoor Advertising Is More Prominent: Online advertising can be daunting, with so many consumers using ad blockers; those without them often become overwhelmed with so many ads that none really stand out. Billboard ads do not suffer this same fate since they cannot be blocked as easily.
- Outdoor Advertising Is More Accepted by Consumers: Consumers tend to distrust social media ads after learning more about the tactics many online advertisers employ to manipulate them, while traditional billboards remain an accepted form of advertising that doesn't raise ethical concerns as often.
- Outdoor Advertising Can Benefit Other Ad Campaigns: People tend to be more perceptive outside the home. Your advertisements might take effect even without their knowledge and can contribute to an effective promotion campaign. This effect can help expand other advertising channels.
- Advertising Can Be Cost-Efficient Through This Method: Outdoor advertising provides companies with limited marketing budgets with another key benefit - cost-effectiveness. Outdoor ads are often cheaper than print or digital advertisements; their longer-term commitment means paying to have one on a billboard might make for better use of funds than repeat payments for an ad campaign.
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Essential Components For A Stunning Billboard Design
Designing roadside successful billboards to reach an expansive audience may appear to be daunting at first, but following our guide can make this task simpler than expected, here are some Essential Components of effective Billboard Design:
- Keep It Simple - Seven Words Or Less (The Golden Rule): Subtracting gridlock traffic, commuters typically only have 5-10 seconds to read digital billboards as they pass them, depending on speed and distance to the road. Even when trying to communicate your message only to those stuck in traffic, it is always advisable to place something that everyone can read, no matter their speed, before turning their focus elsewhere. Our ability to consume and remember information within an environment such as this is limited; becoming too eager with too many words would squelch any chance at creatively creating a memorable and effective billboard.
- Limit Yourself To Just One Call-To-Action Statement: Be clear with where you want your traffic going - there's no need for you to put multiple ways for people to contact you; your name alone serves as an effective call to action that allows people to search online long after seeing your ad.
- Only Utilize Legible And Large Font Sizes: People should be able to read your message clearly. A billboard with standard 14'x48' lettering should feature no less than 24 inches in letter height for visibility at 500 feet away - letters under 2 feet tall are unlikely to be read. Another effective strategy for legibility is using fonts like Arial rather than Times New Roman since Sans Serif fonts don't feature small feet that could obscure the reading of text.
- Choose Colorful Fonts And Backgrounds With Stark, Eye-Catching Contrast For Optimal Effectiveness: Studies have proven that colors that contrast sharply are much easier for users to read than ones that blend in together or lack contrast altogether. Studies show using highly contrasting hues can increase recall by 38% - such as black & yellow as an example.
- Get Rid Of Phone Numbers: Instead of giving out phone numbers as marketing tactics, use URLs instead for maximum recall and customization. People generally search online before calling any given number, so a memorable URL will allow you to reach more of your target market instantly - increasing ROI as they progress into additional channels of promotion and increasing your return on investment (ROI).
- Avoid Being Boring: Whatever style your creative works in, aim to go outside your comfort zone and be memorable when creating OOH Advertising campaigns. Recall is key - ensure that when starting creative work, this aspect always remains at the forefront when framing messages for advertising campaigns.
Guidelines For Innovative And Effective Billboard Advertising
- Keep It Short, Sweet, And Secure: An average driver only has approximately 5-10 seconds to take in your billboard design element, visual element and message before moving on to other priorities - this could vary depending on traffic severity; so for optimal viewing times on your ad, it should keep its message short, aim to have no more than seven words total (never use abbreviations).
- Get Loud: A larger-than-life layout calls for loud and bold text. For optimal readability and message understanding from drivers at a distance, choose font sizes of at least 18 points in length to print all text in bold font. Large font size gives drivers ample opportunity to read your messages from far away - so go big or go home.
- Be Colorful: Use bright and bold images or bright colors in your digital billboard design to quickly attract eyes to it, creating an even greater attention-getting impact and helping ensure better recall of your message. Contrasting primary colors can even further heighten this effect and help maintain the retention of the message over time.
Best Practices For Billboard Design
At LiveHelpIndia, with decades of experience and our billboard design best practices in mind, we've put together an essential list of the best rules that apply across businesses and industries. Take note: All our design tips allow for plenty of wiggle room so your brand can express itself fully. Read out some of the best practices for billboard design:
- Make It Simple: Keep the design as straightforward and minimal as possible to deliver an impactful message from your brand to passersby quickly and clearly. Complicated billboard designs only muddle this vital message further and dilute its impact.
- Learn How To Employ Borders And Cropping Effectively: Making objects larger than life will capture people's attention and grab attention from passersby. Use size, cropping, and borders as tools for making your billboard eye-catching.
- Take Advantage Of Key Locations And Seasons: Advertising holiday sweaters during April is likely but not ideal; to reach your target demographic, you should focus your efforts in different places depending on whether or not your goods are luxurious vs. more economical products; that way, you ensure all relevant people get access to information at their respective times and places.
- Use Fonts With Caution: Font usage should always ensure your billboard can be read easily from various distances; font size shouldn't be too big or small, and simple, easily discernible fonts should always be chosen to ensure maximum readability from every perspective. Avoid over-condensing text, unevenly weighted fonts, and font choices that are too thick/thin, as these compromise readability significantly. Simplicity and readability are of utmost importance.
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Conclusion
Before creating an effective billboard design, it is necessary to know exactly what constitutes an excellent billboard design service. This article offers guidance that can assist in crafting one that reaches out to its intended target market and motivates customers to purchase from your product or service provider.
Remember, the goal is to design a billboard advertisement that compels passersby to stop, take notice, and snap a pic - something people will do naturally anyway if something catches their eye and stands out in some way or another. Remember, this can have an enormous effect on your company's success or failure, so make sure the one you create stands out in all the best possible ways.
