OTT BACK OFFICE OUTSOURCING SERVICES

Managed OTT Back Office Services: Run Your Platform, So You Can Grow It.

Stop wrestling with content moderation, subscriber billing, and 24/7 support. Our AI-powered teams manage your entire OTT back office, cutting your operational costs by up to 60% and freeing you to focus on creating great content and scaling your audience.

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Managed Operational Scale

Launching an OTT service is a monumental achievement. Keeping it running smoothly is a different battle. The endless cycle of content ingestion, metadata tagging, user support tickets, and billing queries can quickly overwhelm your team and stall your growth.

You're stuck in the weeds of operations instead of focusing on strategy.

The Solution

We provide the expert teams, proven processes, and AI-powered technology to manage your entire back office. We handle the operational complexity so you can get back to building your empire, confident that your platform is running flawlessly 24/7.

Trusted By Global Leaders
Bardolino
BP
Dubal
Etihad
Gearupme
M-M-timber
Provoke
showmy-PC
Sunbury
Tiger rock
UPS
Zealth
Bardolino
BP
Dubal
Etihad
Gearupme
M-M-timber
Provoke
showmy-PC
Sunbury
Tiger rock
UPS
Zealth

Is Your OTT Platform's Growth Creating Operational Chaos?

If you're a leader in the streaming space, these challenges probably keep you up at night. Your success is creating problems that spreadsheets and a small team can no longer solve.

Spiraling Costs

Your operational headcount and software license costs are growing faster than your subscriber revenue, squeezing your margins.

Inconsistent Viewer Experience

Slow support responses, billing errors, and poorly moderated content are leading to negative reviews and subscriber churn.

24/7 Coverage Gap

Your 9-to-5 team can't handle user issues or content uploads from different time zones, leaving global viewers frustrated.

Innovation is Stalled

Your best technical and creative minds are bogged down with manual, repetitive tasks instead of improving your product.

Managed OTT Back Office Services

We provide the expert teams, proven processes, and AI-powered technology to manage your entire back office, ensuring your platform operates flawlessly 24/7.

Content Ingestion & Lifecycle Management

We manage the entire journey of your content, from receiving files from distributors to processing, transcoding, and ensuring they are ready for publishing. Our process ensures a 99.9% error-free rate, eliminating frustrating playback issues for your viewers.

  • Faster content-to-live pipeline
  • Reduced transcoding errors and costs
  • Seamless management of massive content libraries

Metadata Management & Enrichment

Accurate metadata is the lifeblood of discovery. We create, validate, and enrich your metadata—including titles, descriptions, cast, and AI-generated tags—to power your recommendation engine and improve content discoverability by up to 50%.

  • Improved content discovery and user engagement
  • Enhanced SEO for your content pages
  • Consistent and accurate data across your entire library

AI-Powered Content Moderation

Protect your brand and community with 24/7 content moderation. Our hybrid approach combines AI for initial flagging of explicit, violent, or copyrighted content with expert human review for nuanced decisions, ensuring 99.5% accuracy within your policy guidelines.

  • 24/7 brand safety and community protection
  • Reduced risk of legal and compliance issues
  • Consistent application of content policies at scale

Subscriber Lifecycle Management

From onboarding and trials to upgrades, downgrades, and cancellations, we manage every interaction in the subscriber journey. Our proactive support and clear communication help reduce accidental churn and improve lifetime value.

  • Increased customer lifetime value (LTV)
  • Reduced passive churn from failed payments
  • Improved new user onboarding success rate

Billing, Invoicing & Subscription Support

Billing questions are the #1 support driver. Our specialists handle everything from failed payments and refunds to coupon code issues and subscription queries across multiple currencies and payment gateways, resolving issues on the first contact.

  • Drastically reduced support tickets related to billing
  • Improved revenue recovery from failed transactions
  • Higher trust and satisfaction from viewers

Royalty & Revenue Share Management

Accurately calculate and manage complex royalty and revenue-sharing agreements with content creators, studios, and distributors. Our audited process ensures timely and accurate payments, maintaining strong partner relationships.

  • Accurate and timely payments to content partners
  • Reduced administrative burden on your finance team
  • Transparent, auditable reporting for all stakeholders

Ad Operations (AdOps) Support

For AVOD and FAST channel operators, we manage the ad lifecycle. This includes trafficking, campaign setup, QA, and performance monitoring for VAST/VPAID tags to maximize fill rates and ad revenue without compromising user experience.

  • Maximized ad revenue and fill rates
  • Reduced ad-related playback errors
  • Faster campaign launch and reporting

Live Event Monitoring & Support

For live sports, news, or concert streaming, every second counts. Our team provides 24/7 real-time monitoring of stream health, audio/video quality, and social media buzz, enabling instant incident response to ensure a flawless live experience.

  • Proactive issue detection before viewers are impacted
  • Guaranteed support during critical live broadcasts
  • Enhanced viewer trust for premium live content

Digital Rights Management (DRM) Support

We work with your DRM provider to manage licenses and resolve playback authorization issues for viewers. Our team acts as the first line of defense, troubleshooting common DRM-related errors to keep your premium content secure and accessible.

  • Protection of high-value content from piracy
  • Faster resolution of viewer access issues
  • Reduced burden on your core engineering team

Tier 1 & 2 Customer & Technical Support

Provide your viewers with 24/7, omnichannel support via chat, email, and phone. Our agents are trained on your platform to handle everything from 'how to reset my password' to complex technical troubleshooting like 'why is my Roku app buffering?'

  • Improved CSAT and NPS scores
  • 24/7 support coverage across all time zones
  • Data-driven insights from support interactions

Data Analytics & Business Intelligence Reporting

We don't just run your operations; we give you the data to improve them. We provide custom dashboards and weekly reports on key metrics like subscriber churn, content performance, support trends, and operational efficiency.

  • Actionable insights, not just raw data
  • Custom reports tailored to your business KPIs
  • Data-driven decision-making for your leadership team

Content Compliance & Geo-Fencing Checks

Ensure your content meets the specific rating standards and licensing restrictions for every country you operate in. Our team performs manual checks and uses AI tools to flag potential compliance issues before content goes live, avoiding costly legal battles.

  • Mitigated risk of fines and legal action
  • Confident expansion into new international markets
  • Adherence to complex global content regulations

User-Generated Content (UGC) Curation

If your platform includes UGC, we help you find the gems. Our team curates and highlights the best user-submitted content according to your guidelines, fostering a vibrant and engaged community while filtering out noise and inappropriate material.

  • Increased community engagement and content volume
  • Improved quality of user-generated content
  • Reduced visibility of spam and low-quality submissions

Platform Quality Assurance (QA) Testing

Before you push a new app update or feature, our QA team tests it across a real-world matrix of devices, browsers, and operating systems. We find the bugs so your users don't, ensuring smooth product launches.

  • Reduced post-launch bugs and negative app reviews
  • Increased confidence in your development cycle
  • Testing coverage on hundreds of device combinations

AI-Driven Churn Prediction & Prevention

We use machine learning models to analyze user behavior and identify subscribers at high risk of churning. This allows us to trigger proactive retention campaigns, such as a special offer or a support check-in, to keep them on your platform.

  • Proactively reduce voluntary subscriber churn
  • Increased effectiveness of retention marketing spend
  • Deeper understanding of why subscribers leave
Our Strategic Value

Why Industry Leaders Choose Our Managed OTT Services

DiscoveryIntegrationOptimizationGrowth

Drastic Cost Reduction

Access a global talent pool and AI-driven efficiencies to cut your back-office operational costs by up to 60% compared to building an in-house team in the US or Europe. Reinvest those savings into content and marketing.

Scale On Demand

Go from supporting 1,000 viewers to 1 million without a hiring spree. Our flexible pod-based model lets you scale your dedicated team up or down in as little as 48 hours, matching your resources to your growth.

AI-Augmented Expertise

We don't just provide people; we provide an AI-powered system. Our teams use proprietary AI tools for faster content moderation, predictive churn analysis, and intelligent ticket routing, ensuring superhuman efficiency and accuracy.

Ironclad Security & Compliance

Operate with confidence. As a CMMI Level 5, SOC 2, and ISO 27001 certified company, we ensure your content, user data, and financial transactions are protected by enterprise-grade security and audited processes.

Faster Time-to-Market

Launch new channels or expand into new regions in record time. Our pre-trained teams are ready to handle content compliance, localization, and multi-lingual support from day one, eliminating months of setup time.

Unified Operational View

Replace scattered spreadsheets and disconnected tools with our unified reporting dashboard. Get a single source of truth for subscriber metrics, content performance, and support KPIs to make smarter business decisions.

Focus on Your Core Mission

Stop being a back-office operations company. Outsource the context and focus on the core: acquiring compelling content and growing your audience. We handle the rest.

20+ Years of Proven Process

Since 2003, we've refined our BPO processes for global leaders. We bring decades of experience in process optimization, quality control, and service delivery to your OTT platform, guaranteeing a mature and reliable operation.

Zero-Risk Replacement

We are so confident in our talent that we offer a free replacement guarantee. If any member of your team is not performing to your standards, we provide a replacement and manage the knowledge transfer at zero cost to you.

Ready to Transform Your OTT Operations?

You are building the future of streaming. Don't let back-office operational bottlenecks stall your progress. From 24/7 subscriber support to AI-augmented content moderation and billing management, our team is ready to scale with you. Join the media leaders who trust LiveHelpIndia to manage the complex, so they can focus on the creative.

Request A Free Consultation

No-obligation strategy session. We map your needs, provide a custom roadmap, and demonstrate exactly where you can reduce costs.

Proven Outcomes: Real Results for Global Media Leaders

Our track record is built on delivering tangible, data-backed results. Here is how we have helped our clients transform their operations, scale their platforms, and drive significant business growth.

E-Learning & Documentaries

How a Niche VOD Startup Cut Support Costs by 55% While Scaling 10x

Client Overview: An NYC-based VOD startup specializing in high-quality educational documentaries was experiencing explosive growth. Their small, in-house team was overwhelmed, working 70-hour weeks to handle content uploads and a flood of subscriber emails.

Key Outcomes

  • Reduced first-response time by 95% (48 hours to 2 hours).
  • Decreased subscriber churn by 40% in Q1.
  • Increased content library size by 200% in 6 months.
"We were drowning in operational tasks. LiveHelpIndia didn't just throw bodies at the problem; they gave us a system. Our support response times went from 48 hours to under 2 hours. We could finally sleep at night and focus on acquiring our next slate of films. They are a true growth partner."
— Callie Ford, Founder & CEO, DocuStream+
Live Sports Streaming

Global Sports Broadcaster Achieves 99.9% Uptime for Live Events with 24/7 Monitoring

Client Overview: A major European sports broadcaster launched a global DTC streaming service for their premium football (soccer) league. While they had a world-class production team, their IT department was not equipped to monitor thousands of simultaneous live streams.

Key Outcomes

  • Achieved 99.9% stream uptime across all major events.
  • Reduced MTTR for viewer-impacting incidents by 70%.
  • Lowered on-call escalations to senior engineers by 85%.
"For live sports, there are no second chances. If the stream fails, you've lost the customer. The LiveHelpIndia monitoring team is our insurance policy. They spot potential issues before they cascade and are an integral part of our live operations crew. We couldn't do it without them."
— Orlando Gilbert, Head of Digital Operations, EuroSport Live
Film & Television

Enterprise Media Conglomerate Automates Royalty Reporting, Saving 2,000+ Hours Annually

Client Overview: A Fortune 500 media company manages a vast library of film and TV content licensed to hundreds of VOD platforms worldwide. Their finance department was using a team of 15 analysts and a complex web of spreadsheets to calculate and process monthly royalty payments.

Key Outcomes

  • Reduced monthly royalty processing time from 15 days to 3 days.
  • Eliminated 100% of calculation errors.
  • Saved an estimated 2,400 manual work hours per year.
"The royalty process was our 'black hole' of manual work. It was a source of constant friction with our partners. LiveHelpIndia came in, mapped our chaos, and built a streamlined, automated process on top of our existing systems. They didn't force a new platform on us; they fixed the one we had. It was brilliant."
— Warren Doyle, CFO, Global Media Corp

Our Four-Step Process for a Seamless Transition

We've refined our onboarding over 20+ years to be thorough, transparent, and completely disruption-free.

1 2 3 4
1

Discovery & Process Mapping

We don't assume anything. Our experts work with your team to map your existing workflows, identify pain points, and define crystal-clear KPIs. We learn your brand voice, your policies, and your goals.

2

Team Assembly & Training

We hand-pick a dedicated team for you and train them extensively on your specific platform and processes. This isn't just generic training; it's a deep dive into becoming an extension of your company.

3

Sandbox & Parallel Operations

We don't flip a switch. We run in a 'sandbox' environment, handling tasks in parallel with your team. We go live only after we consistently meet or exceed your existing benchmarks for quality and speed.

4

Execution, Reporting & Optimization

Once live, we execute flawlessly. You get real-time dashboards and weekly performance reviews. We don't just maintain; we proactively suggest process improvements and automations to drive continuous efficiency gains.

Trusted by Global Leaders

Our clients include innovative startups and Fortune 500 enterprises across 100+ countries.

Avatar for Aaron Welch

Aaron Welch

CEO, FitLife TV

"As a founder, you have to choose what fires you're going to fight. LiveHelpIndia took the entire 'back office fire' off my plate. Our subscriber support is now 24/7, and I haven't looked at a billing support ticket in six months. This is the single best investment we've made in scaling our operations."

Industry: Fitness & Wellness | 30 employees, SVOD, USA
Avatar for Emily Snow

Emily Snow

Operations Manager, IndieFlix Showcase

"The team is fantastic. They feel like our own employees. Their metadata enrichment service has been a game-changer for us. Our 'similar films' recommendations are finally working, and we've seen a measurable lift in viewer engagement and watch time since they took over."

Industry: Independent Film | 15 employees, TVOD/SVOD, UK
Avatar for Brennan Freeman

Brennan Freeman

CTO, CorporateLearn

"I was skeptical about outsourcing anything touching our platform. The security and process maturity of LiveHelpIndia won me over. Their QA testing team is more thorough than our previous in-house setup. They've become a critical part of our release cycle."

Industry: E-Learning | 250 employees, B2B SaaS, USA
Avatar for Abby Houston

Abby Houston

Head of Content, FaithNow Streaming

"Content moderation is a huge responsibility for a brand like ours. The LiveHelpIndia team handles it with incredible sensitivity and professionalism. Their hybrid AI-human approach is fast, accurate, and perfectly aligned with our community guidelines. It gives us tremendous peace of mind."

Industry: Faith-based | 50 employees, SVOD, Australia
Avatar for Gabriel Lane

Gabriel Lane

CFO, MegaComs

"We engaged LiveHelpIndia to handle billing support for our new streaming bundle. The cost savings were the initial draw, but the quality of service is what has impressed us. They reduced billing-related churn by a full percentage point, which for a business our size, is a massive financial impact."

Industry: Telecommunications | 5,000+ employees, Enterprise, EMEA
Avatar for Kaitlyn Drummond

Kaitlyn Drummond

Product Manager, PlayTime Kids TV

"Their team manages our entire content ingestion pipeline. What used to take us 3-4 days to get a new show live now takes less than 24 hours. They are reliable, fast, and their communication is crystal clear. It's allowed our product team to focus on building new features instead of managing a content backlog."

Industry: Kids & Family | 75 employees, SVOD, Canada

Technical Expertise & Infrastructure

We leverage a world-class technology stack to ensure your OTT operations are scalable, secure, and future-proof.

AWS Media Services

Expertise in AWS Elemental MediaConvert, MediaLive, and IVS for building and managing scalable video workflows.

Google Cloud (GCP)

Proficiency in using GCP for video transcoding, storage, and AI-powered content analysis with Video AI.

Microsoft Azure

Knowledge of Azure Media Services for encoding, content protection, and live/on-demand streaming.

Zendesk & Intercom

Certified experts in setting up and managing leading customer support platforms for efficient ticket and chat handling.

Jira Service Management

Ability to integrate our support services directly into your development and operations workflows via Jira.

Stripe & Braintree

Deep experience with major payment gateways for managing subscriptions, invoices, and resolving payment failures.

Recurly & Chargebee

Specialized knowledge of subscription management platforms to handle complex billing logic, dunning, and revenue recognition.

Conviva & Mux

Proficiency in using Quality of Experience (QoE) analytics platforms to monitor stream health and diagnose viewer issues.

Datadog & New Relic

Ability to monitor application and infrastructure performance to proactively identify and triage technical issues.

DRM (Widevine, FairPlay, PlayReady)

Fundamental understanding of major Digital Rights Management technologies to assist viewers with content access issues.

VAST / VPAID / SIMID

Technical knowledge of digital video ad serving standards for AdOps trafficking, QA, and troubleshooting.

Robotic Process Automation (RPA)

In-house expertise in tools like UiPath and Automation Anywhere to automate manual data entry and reporting tasks.

Tableau & Power BI

Ability to create and manage powerful, interactive dashboards for business intelligence and operational reporting.

Python (for Data Science)

Core skill for our data analytics team to build custom scripts, perform data analysis, and develop ML models for tasks like churn prediction.

SOC 2 / ISO 27001

Our operations are built on these frameworks, ensuring our processes are secure, documented, and auditable from day one.

How Do We Compare?

Making the right operational choice is critical. Here's how a managed service with LiveHelpIndia stacks up against the alternatives.

Features LiveHelpIndia Managed Service In-House Team Freelancers / Contractors
Total Cost Up to 60% less than in-house Very High (salaries, benefits, office) Deceptively high at scale
24/7 Coverage Included by default Extremely expensive and complex Unreliable, hard to coordinate
Scalability Scale up or down in 48 hours Slow (hiring/firing cycles) High churn, inconsistent availability
Expertise & Process CMMI 5 process, 20+ years experience Developed from scratch, variable quality No standardized process, variable skill
Security & Compliance SOC 2, ISO 27001 certified Must build and certify yourself Major security risk, no certifications
Management Overhead Included (Dedicated Manager) Very High (requires direct management) Extremely High (managing individuals)

Frequently Asked Questions

What is the minimum contract size?

Our flexible 'Pod Model' is designed for startups and allows you to begin with a small, dedicated team of just 2-3 specialists for a specific function like customer support. This makes our services accessible even for early-stage companies.

How do you ensure the quality of your staff?

Our hiring process is rigorous. All employees are full-time, on-roll professionals with a background in tech and media. They undergo a 6-week training program on BPO best practices and OTT specifics before they are ever assigned to a client. We also provide continuous training and offer a free-replacement guarantee.

Can you work with our custom-built platform and tools?

Absolutely. A significant portion of our clients have proprietary platforms. Our 'Discovery' phase is designed to learn your tools and workflows. Our teams are experts at adapting to custom software, and we often help clients write the first draft of their internal SOPs.

How do we communicate with our dedicated team?

Seamlessly. Your dedicated team can be integrated into your existing communication channels, whether it's Slack, Microsoft Teams, or Jira. You will also have a dedicated Account Manager who serves as your single point of contact for strategy and governance.

What happens if we need to scale down?

Our contracts are built for the realities of the digital media world. We offer flexible terms that allow you to scale your team down with a standard notice period (typically 30-60 days), providing you with the agility to respond to changing market conditions.

Do you have experience in our specific niche (e.g., fitness, faith, sports)?

Most likely, yes. We have experience across dozens of OTT niches. Our process involves creating specialized teams that develop deep domain expertise. During our initial consultation, we can share specific, non-confidential examples relevant to your industry.

How does LHI manage data privacy and GDPR compliance?

Data security is non-negotiable. As a SOC 2, ISO 27001, and CMMI Level 5 certified organization, we enforce strict data handling protocols. This includes encrypted communication, role-based access control, and regular security audits to ensure we exceed global compliance standards, including GDPR and CCPA.

Can we transition our existing in-house team to your managed model?

Yes. We have successfully managed 'lift and shift' transitions where we onboard existing team members into our managed framework. This allows you to retain institutional knowledge while immediately gaining the operational efficiency, tools, and scalability of our proven BPO systems.

How is LHI's AI-augmented service different from standard BPO?

Traditional BPOs rely on manual labor. We rely on AI-Augmented Operations. By using proprietary AI tools for task automation, sentiment analysis, and predictive routing, we resolve issues faster and more accurately than manual teams ever could, delivering higher ROI and consistent, data-backed quality.

What is the typical ROI timeframe for switching to LHI?

Most clients see operational cost savings of up to 60% within the first quarter. By eliminating the 'hiring-training-turnover' loop and reducing subscriber churn through proactive support, the initial setup investment is typically recovered within the first 6 months of full operations.

How do you handle culture and time zone differences?

We solve this with 'follow-the-sun' staffing models and deep brand immersion training. Our team leaders ensure our staff understands your brand's voice and the cultural context of your audience. With 24/7 coverage, we operate within your required time zones, making the distance invisible to your customers.

What specific metrics do you use to define 'success'?

We align our KPIs with your business objectives. Common metrics include First Response Time (FRT), First Contact Resolution (FCR), Customer Satisfaction (CSAT) scores, Net Promoter Score (NPS), and, most importantly, subscriber churn reduction rates and operational cost-per-ticket.

How does the 2-week trial work?

The trial is a low-risk engagement where we set up a micro-team to handle a specific, measurable subset of your operations. This allows you to witness our speed, quality, and communication firsthand before committing to a full-scale contract. It's a 'prove-it' phase that builds mutual confidence.

What happens if we outgrow the dedicated pod?

That is the best-case scenario. Because our model is inherently scalable, we simply 'spin up' additional pods of trained specialists, integrate them into your existing workflow, and continue managing the expanded load. We are designed to be your growth partner, not just a service vendor.

Our AI-Powered Future: Your Automation Maturity Partner

We don't just use AI; we build a roadmap to increase your operational automation and intelligence over time. We help you move from manual chaos to autonomous efficiency.

Level 1: Assisted

Our teams use AI tools to work faster. Think AI-powered macros for support tickets, and AI suggestions for metadata tags. Humans are still doing the work, but with superpowers.

Technologies

AI-assisted responses Sentiment analysis

Level 2: Automated

We identify and automate high-volume, repetitive tasks. This includes automated content flagging, simple billing queries handled by bots, and RPA for data entry.

Technologies

RPA bots Rule-based chatbots

Level 3: Predictive

We move from reactive to proactive. Our machine learning models predict subscriber churn, forecast support volumes, and identify potential content compliance issues before they happen.

Technologies

ML churn models Predictive analytics

Level 4: Autonomous

The system begins to self-optimize. Autonomous systems can dynamically adjust resources, automatically resolve certain platform issues, and personalize user communication at scale.

Technologies

Self-healing systems Autonomous agents

Flexible Engagement Models Designed for Your Growth

Whether you need a full-scale operational partner or a targeted solution for a specific pain point, our delivery models are designed to scale with your business requirements.

Dedicated Team

Dedicated Team (Full Service)

Ideal for: Established OTT platforms needing comprehensive, end-to-end back office management.

Includes:

  • A dedicated team of 5-50+ specialists, fully integrated into your operations.
  • A dedicated Account Manager and Team Lead.
  • Coverage of all 15 service areas.
  • Custom-built dashboards and reporting.

Timeline: 4-6 week onboarding

Monthly fixed fee per FTE

Pod Model

Pod Model (Function-Specific)

Ideal for: Startups and mid-size businesses needing to solve a specific, critical pain point like customer support or content moderation.

Includes:

  • A small, dedicated team (pod) of 2-5 specialists focused on one functional area.
  • Access to our full tech stack and AI tools.
  • Ability to add more 'pods' for other functions as you grow.
  • Standardized reporting for the specific function.

Timeline: 2-3 week onboarding

Monthly fixed fee per Pod

Managed Service

Managed Service (Outcome-Based)

Ideal for: Businesses that want to outsource a complete outcome, like 'subscriber billing management' or 'live event monitoring'.

Includes:

  • A shared team of experts managed by LiveHelpIndia.
  • Guaranteed service levels (SLAs) for the specific outcome.
  • You pay for the result, not the number of people.
  • Perfect for functions with variable workloads.

Timeline: 1-2 week setup

Fixed monthly fee or per-transaction/per-event pricing