AI-Powered Programmatic Advertising Management
Stop Gambling with Your Ad Budget. Start Driving Predictable Growth.
We manage the complexity of programmatic advertising, so you get transparent results and maximum ROI.
Trusted by Global Leaders and Innovative Startups
Why Entrust Your Programmatic Spend to Us?
Transparent ROI Reporting
No more black boxes. We provide clear, real-time dashboards that connect every dollar of ad spend to tangible business outcomes like leads, sales, and revenue.
AI-Powered Optimization
Our proprietary AI algorithms analyze thousands of data points in real-time to optimize bids, targeting, and creative, ensuring your budget is spent with maximum efficiency.
Expert Campaign Strategy
Technology is only half the battle. Our certified programmatic traders and strategists build bespoke campaigns tailored to your specific goals, audience, and industry.
Advanced Fraud Prevention
We use multi-layered, pre-bid and post-bid fraud detection to eliminate bots and invalid traffic, guaranteeing your ads are seen by real, potential customers.
Full-Funnel Targeting
From building brand awareness with CTV to driving conversions with dynamic retargeting, we manage campaigns that engage users at every stage of the buyer's journey.
Seamless Team Extension
Gain an entire team of programmatic experts for less than the cost of a single in-house hire. We integrate with your team, working in your time zone for flawless execution.
Cost-Effective Models
Our flexible POD (Pod-on-Demand) structures and transparent management fees mean you get enterprise-level service without the enterprise price tag. No hidden costs, ever.
Guaranteed Brand Safety
We protect your brand's reputation by ensuring your ads only appear on high-quality, contextually relevant, and brand-safe websites and applications.
Data Activation Mastery
We help you unlock the power of your first-party data, integrating it with third-party sources to build powerful, high-converting audience segments.
Our Comprehensive Programmatic Advertising Services
Omnichannel Strategy Development
We don't just run ads; we build a cohesive programmatic strategy that integrates with your overall marketing goals. We map the entire customer journey to ensure your message is consistent and impactful across every touchpoint, from initial awareness to final conversion.
- Develop a full-funnel plan to nurture leads from awareness to conversion.
- Align programmatic efforts with your SEO, content, and social media marketing.
- Set clear KPIs and benchmarks for success before spending a single dollar.
Connected TV (CTV) & OTT Advertising
Reach cord-cutters and engaged audiences in their living rooms. We manage non-skippable, high-impact video ad campaigns on platforms like Hulu, Roku, and Sling TV, combining the reach of television with the precision of digital targeting.
- Target audiences by demographics, interests, and viewing habits on premium streaming services.
- Measure brand lift and website traffic generated directly from your TV ad campaigns.
- Access premium inventory on top-tier streaming platforms and networks.
Advanced Performance Analytics & Reporting
We transform raw data into actionable insights. Our custom-built, real-time dashboards provide a transparent view of campaign performance, tracking everything from impressions and clicks to cost-per-acquisition and return on ad spend (ROAS).
- Receive customized reports that focus on the metrics that matter most to your business.
- Gain deep insights into audience behavior, creative performance, and channel effectiveness.
- Utilize attribution modeling to understand the true impact of your programmatic campaigns.
Our Proven 4-Step Process for Programmatic Success
1. Discovery & Strategy
We dive deep into your business, goals, and target audience. We analyze your market and competitors to build a data-driven programmatic strategy tailored for maximum impact.
2. Campaign Setup & Launch
Our experts handle the technical setup across the best Demand-Side Platforms (DSPs), implement tracking pixels, develop creative assets, and launch your campaigns with precision targeting.
3. AI-Powered Optimization
This is where the magic happens. Our AI continuously analyzes performance, automatically adjusting bids, shifting budgets, and refining audiences in real-time to maximize your ROI and eliminate wasted spend.
4. Reporting & Scaling
You receive clear, transparent reports that show exactly what's working. We provide actionable insights and work with you to scale successful tactics and drive continuous growth.
Real Results, Real Businesses
How a Fashion Retailer Achieved a 450% Return on Ad Spend
Industry: E-commerce / Retail
Client Overview: A mid-sized online fashion brand was struggling to scale beyond social media ads. Their cost-per-acquisition was rising, and they couldn't effectively reach new, high-value customer segments. They needed a way to expand their reach profitably and drive more sales from new customers.
"LiveHelpIndia's programmatic team became our secret weapon. They didn't just increase our traffic; they brought us high-intent shoppers who actually converted. Our ROAS has never been higher."
- Jenna Clay, Head of Marketing, Fashionopoly
Key Challenges:
- Over-reliance on a single advertising channel (social media).
- Difficulty in finding and targeting new, relevant audiences at scale.
- Rising customer acquisition costs were eating into profit margins.
- Inability to effectively retarget website visitors who abandoned their carts.
Our Solution:
- Launched a multi-layered programmatic display campaign targeting competitor audiences and in-market shoppers.
- Implemented Dynamic Creative Optimization (DCO) to show users products they had previously viewed.
- Utilized contextual targeting to place ads on high-fashion blogs and online magazines.
- Created a sophisticated retargeting funnel to bring back cart abandoners with compelling offers.
Generating High-Quality MQLs for a B2B SaaS Platform
Industry: B2B Software-as-a-Service (SaaS)
Client Overview: A CRM software provider needed to generate more marketing qualified leads (MQLs) for their sales team. Their efforts with LinkedIn ads were expensive, and they struggled to reach decision-makers outside of that platform. They needed a scalable channel to target specific job titles within their ideal customer profile.
"We were skeptical about programmatic for B2B lead gen, but LiveHelpIndia proved us wrong. The quality of leads is outstanding, and our sales team is busier than ever. It's now our most efficient top-of-funnel channel."
- Michael Brooks, VP of Marketing, Clustry
Key Challenges:
- High CPL on traditional B2B advertising platforms.
- Limited reach to decision-makers on the open web.
- Difficulty in targeting by firmographics (company size, industry) and job titles.
- Low volume of qualified leads for the sales pipeline.
Our Solution:
- Leveraged B2B data partners to build precise audiences based on job title, industry, and company size.
- Ran campaigns on business news sites and industry-specific publications to reach decision-makers.
- Used account-based marketing (ABM) list targeting to serve ads directly to key target accounts.
- Drove traffic to a high-value gated asset (whitepaper) to capture lead information.
Driving Brand Awareness and Bookings for a Travel Tech Company
Industry: Travel & Hospitality
Client Overview: A new online travel agency (OTA) needed to build brand awareness and drive initial bookings in a competitive market. They had a limited budget and needed to make a big impact quickly, reaching travelers actively planning their next trip.
"Launching a new travel brand is tough. LiveHelpIndia's programmatic CTV and display campaigns put us on the map. We saw a direct correlation between ad views and a surge in website traffic and bookings."
- Eva Warren, Founder, Holiday Floridas
Key Challenges:
- Low brand recognition in a crowded marketplace.
- Need to reach users during their travel research phase.
- Limited budget for a large-scale awareness campaign.
- Connecting ad exposure to actual travel bookings.
Our Solution:
- Launched a Connected TV (CTV) campaign targeting users who watch travel-related content.
- Used geofencing to target users in specific high-value departure cities.
- Targeted in-market audiences actively searching for flights and hotels for specific destinations.
- Implemented a multi-touch attribution model to track users from first ad view to final booking.
Our Technology Stack & Platforms
We are experts across the entire programmatic ecosystem, leveraging industry-leading platforms to deliver superior results.
What Our Clients Say
"The level of detail and transparency in their reporting is something we've never seen from another agency. We finally feel in control of our ad spend and understand exactly how it's driving our growth. The AI optimization is not just a buzzword; it delivers real results."
"We needed to reach a very niche B2B audience, and LiveHelpIndia's team nailed it. They built custom audience segments that brought in high-quality leads at a fraction of the cost of our previous channels. They are true partners in our success."
"As an e-commerce brand, ROAS is everything. Their programmatic retargeting and DCO campaigns are phenomenal. They recovered so much abandoned cart revenue that the service paid for itself in the first two months. Highly recommended."
"Their expertise in Connected TV advertising was a game-changer for our brand awareness. We reached millions of relevant households and saw a significant lift in direct website traffic and branded searches. They made high-impact TV advertising accessible for us."
"The team is incredibly responsive and proactive. They operate as a true extension of our in-house team, providing strategic insights that go beyond just campaign management. Their commitment to brand safety and fraud prevention gives us complete peace of mind."
"We were drowning in data and complexity trying to manage programmatic ourselves. LiveHelpIndia simplified everything. They handle the technical details, so we can focus on strategy. The results speak for themselves: better performance and less stress."
Frequently Asked Questions
Programmatic advertising is the automated buying and selling of digital advertising space in real-time. Instead of human negotiations, it uses AI and algorithms to purchase ad placements targeting specific users based on their data, ensuring your ads are shown to the most relevant audience at the optimal time and price.
While Google and Facebook are "walled gardens," programmatic advertising operates on the open internet. It gives you access to a much wider range of inventory across millions of websites, apps, streaming services (like CTV), and digital audio platforms. It also allows for more sophisticated, layered targeting using a combination of first-party and third-party data sources.
Our models are flexible to accommodate various business sizes. While programmatic is most effective with a certain scale, our "Launch Pad" Marketing POD starts at $5,000/month, which includes management and ad spend. We recommend a free consultation to discuss your specific goals and determine the most effective budget for you.
Brand safety is our top priority. We use a multi-pronged approach: 1) Pre-bid filtering to block unsafe categories, 2) Contextual analysis to ensure relevance, 3) Third-party verification tools like DoubleVerify and Moat, and 4) Custom inclusion/exclusion lists to guarantee your ads only appear in brand-safe environments.
You will have 24/7 access to a customized, real-time dashboard showing all key performance indicators (KPIs) such as impressions, clicks, CTR, CPA, and ROAS. We also provide weekly and monthly summary reports with strategic analysis and actionable insights from your dedicated account manager.
Absolutely. In fact, we highly encourage it. We can securely integrate with your CRM or customer data platform (CDP) to activate your first-party data for powerful retargeting, lookalike modeling, and building custom audience segments, all while respecting user privacy and compliance regulations.
Ready to Unlock Predictable Growth?
Stop guessing and start winning with your ad spend. Schedule a free, no-obligation consultation with one of our programmatic advertising experts today. Let's build a strategy to achieve your goals.
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