Amazon PPC Services: Stop Wasting Ad Spend, Start Dominating Your Niche
Tired of complex campaigns and a high ACoS eating your profits?
We build AI-powered, data-driven Amazon PPC strategies that capture market share and deliver measurable ROI.
Trusted by Global Brands to Scale Their Amazon Presence
The LiveHelpIndia Advantage in Amazon PPC
AI-Powered Optimization
We leverage proprietary AI tools to analyze performance data, predict trends, and automate bid adjustments, ensuring your budget is always working its hardest.
Lower ACoS, Higher ROAS
Our primary goal is efficiency. We focus on eliminating wasted spend and targeting high-intent keywords to consistently lower your Advertising Cost of Sale (ACoS).
Total Sales Velocity
We look beyond PPC metrics. Our strategies are designed to boost organic ranking through increased sales velocity, creating a powerful flywheel effect for your listings.
Deep Competitor Analysis
We don't just manage your account; we dominate your market. We continuously analyze competitor strategies to identify opportunities and keep you ahead.
Brand Defense Strategies
Protect your turf. We implement robust defensive campaigns to shield your brand from competitors bidding on your branded terms, securing your customer base.
Transparent Reporting
No black boxes. You get clear, concise, and customized reports that show exactly what we're doing, why we're doing it, and the results we're achieving.
Certified Amazon Experts
Our team consists of Amazon Ads certified professionals who live and breathe the platform. We stay ahead of every algorithm change and new feature release.
Dedicated Account Manager
You get a single point of contact who understands your business, goals, and market, ensuring seamless communication and a proactive partnership.
Full Funnel Approach
From Sponsored Products to Sponsored Brands and Display, we manage the entire advertising funnel to attract new customers and drive repeat purchases.
Our Comprehensive Amazon PPC Services
1. Sponsored Products Management
This is the cornerstone of Amazon advertising. We optimize these campaigns to drive targeted traffic directly to your product listings, capturing high-intent buyers at the moment of decision.
- Precise keyword targeting (Broad, Phrase, Exact) and negative keyword implementation.
- ASIN targeting to appear on competitor and complementary product pages.
- Continuous bid management to maximize visibility and control ACoS.
2. Sponsored Brands Management
Build brand awareness and drive sales across a collection of your products. We create compelling Sponsored Brands campaigns that showcase your logo, a custom headline, and multiple products.
- Creation of custom landing pages and Amazon Storefronts for a cohesive brand experience.
- Video-in-search ads to capture attention and tell your brand story.
- Strategic keyword selection to dominate top-of-search placements.
3. Sponsored Display Management
Reach shoppers on and off Amazon. We use Sponsored Display to retarget customers who have viewed your products or to target shoppers browsing similar product categories, keeping your brand top-of-mind.
- Audience targeting based on shopping behaviors and interests.
- Product and category targeting to expand your reach.
- On- and off-Amazon placements to follow potential customers.
4. Comprehensive Keyword Research & Strategy
The foundation of any successful PPC campaign is a robust keyword strategy. We use advanced tools and methodologies to uncover high-value, long-tail, and competitor keywords.
- Identification of primary, secondary, and LSI keywords.
- Analysis of search volume, competition, and conversion potential.
- Continuous discovery of new keyword opportunities.
5. Negative Keyword Management
Stop wasting money on irrelevant clicks. We proactively build and maintain extensive negative keyword lists to ensure your ads are only shown to relevant, high-intent shoppers.
- Analysis of search term reports to identify wasteful keywords.
- Implementation of both negative phrase and exact match keywords.
- Reduces ACoS and improves overall campaign profitability.
6. AI-Powered Bid Management
Manual bidding can't keep up. Our AI systems analyze thousands of data points in real-time to adjust bids, capitalize on opportunities, and optimize your ad spend 24/7.
- Dynamic bidding strategies based on placement and conversion probability.
- Dayparting to adjust bids based on peak shopping times.
- Automated budget allocation to the most profitable campaigns.
7. Amazon Storefront Design & Optimization
Your Amazon Store is your brand's home on the platform. We design and optimize stunning, multi-page Storefronts that enhance the customer experience and drive higher conversion rates.
- Custom-branded design that tells your brand story.
- Strategic product categorization and merchandising.
- Integration with Sponsored Brands campaigns for a seamless journey.
8. A/B Testing for Creatives & Copy
Data beats opinion. We systematically test different ad creatives, headlines, and product images to identify the highest-performing combinations that resonate with your audience.
- Testing of main images, ad copy, and video assets.
- Analysis of Click-Through Rate (CTR) and Conversion Rate (CVR) to determine winners.
- Iterative optimization for continuous performance improvement.
9. Product Listing Optimization (PPC-Focused)
Your ads are only as good as the listing they point to. We optimize your product titles, bullet points, and descriptions with relevant keywords to improve ad relevance, quality score, and conversion rates.
- Keyword integration for titles, bullets, and backend search terms.
- Benefit-driven copywriting to increase conversions.
- Ensuring A+ Content is aligned with PPC campaign messaging.
10. Competitor "Conquesting" Campaigns
Go on the offensive. We create targeted campaigns that specifically target your competitors' ASINs and branded keywords, ethically stealing their market share and traffic.
- Product Attribute Targeting (PAT) on competitor listings.
- Bidding on competitor brand names to capture their customers.
- Leveraging your product's superior features or pricing in ad copy.
11. Full-Funnel Strategy Development
We map out a comprehensive advertising strategy that guides customers from initial awareness to purchase and loyalty, using a combination of all available ad types.
- Top-of-funnel awareness campaigns using Sponsored Brands and Display.
- Mid-funnel consideration campaigns targeting categories and competitors.
- Bottom-of-funnel conversion campaigns focused on high-intent keywords and retargeting.
12. New Product Launch PPC Strategy
A successful launch requires an aggressive and strategic PPC push. We create a tailored launch plan to generate initial sales, gather reviews, and build organic ranking momentum quickly.
- Aggressive bidding on a core set of relevant keywords.
- Targeting campaigns to build initial sales velocity.
- Coordination with other launch activities like promotions and coupons.
13. Amazon DSP Management
For brands looking to scale, we manage programmatic advertising through Amazon's Demand-Side Platform (DSP), reaching exclusive audiences on and off Amazon with display and video ads.
- Advanced audience targeting based on Amazon's first-party data.
- Programmatic reach across Amazon-owned sites and leading publishers.
- Full-funnel campaigns from brand building to direct response.
14. International Marketplace Expansion
Ready to go global? We help you adapt and launch your PPC campaigns in international Amazon marketplaces, navigating language, cultural, and market differences.
- Keyword research and translation for new markets.
- Campaign structure adaptation for local shopping habits.
- Budgeting and performance analysis for each specific country.
15. Advanced Analytics & Reporting
We provide deep insights that go beyond the standard Amazon reports. Our analysis connects PPC performance to total sales, organic rank, and overall business profitability.
- Total Advertising Cost of Sale (TACoS) analysis.
- Attribution modeling to understand the full impact of your ads.
- Custom dashboards with the KPIs that matter most to your business.
Proven Results in Competitive Markets
Case Study: Slashing ACoS for a Health & Wellness Brand
"LiveHelpIndia didn't just manage our ads, they transformed our entire Amazon strategy. Our profitability has skyrocketed, and we finally have a clear path to growth."
Jenna Clay, CEO, Clever Health
The Challenge
Clever Health, a seller of premium supplements, was struggling with an ACoS above 55%. Their campaigns were disorganized, targeting broad, irrelevant keywords, and wasting thousands in ad spend each month without generating profitable sales.
Our Solution
- Conducted a full account audit and restructured all campaigns into a logical, tiered structure.
- Implemented an aggressive negative keyword strategy to eliminate irrelevant traffic.
- Launched AI-powered bidding to optimize spend in real-time.
- Focused on long-tail keywords to capture high-intent, lower-cost traffic.
Key Outcomes
Case Study: Dominating a New Product Launch for an Electronics Seller
"The launch strategy was flawless. We hit our first-month sales targets in just over a week. Their understanding of the Amazon algorithm is second to none."
Alex Royce, Founder, Gear-Up.me
The Challenge
Gear-Up.me was launching a new, innovative gaming mouse into a hyper-competitive market. They needed to generate immediate sales velocity to build ranking and secure a foothold against established brands.
Our Solution
- Developed a multi-phase launch strategy combining different ad types.
- Created "conquesting" campaigns targeting the top 5 competitor ASINs.
- Utilized Sponsored Brands Video to showcase the product's unique features.
- Aggressively bid on a core set of high-volume keywords to maximize initial visibility.
Key Outcomes
Case Study: Scaling Ad Spend Profitably for a Home Goods Company
"We were scared to increase our budget, thinking our ACoS would spiral out of control. LiveHelpIndia showed us how to scale intelligently. Our revenue has grown, and our ACoS has actually decreased."
Emily Snow, Marketing Director, Sunbury
The Challenge
Sunbury had hit a plateau. Their existing campaigns were profitable but small. Every attempt to increase their ad spend resulted in a much higher ACoS, making scaling seem impossible.
Our Solution
- Expanded keyword targeting to include mid- and top-of-funnel terms.
- Launched Sponsored Display retargeting campaigns to re-engage past visitors.
- Optimized their Amazon Storefront and used it as a central landing page for Sponsored Brands.
- Gradually shifted budget to campaigns and keywords with the highest ROAS, identified by our AI tools.
Key Outcomes
Our Amazon PPC Technology Stack
We combine the power of Amazon's native tools with industry-leading third-party software to gain a competitive edge and maximize your results.
What Our Clients Say
The level of detail in their weekly reports is incredible. I finally feel like I have a true partner who is as invested in my success as I am. Our ACoS dropped by 15 points in the first two months.
We were completely lost with Amazon PPC. LiveHelpIndia built our strategy from the ground up. They handled everything from keyword research to campaign creation, and the results speak for themselves. Sales are up 80% year-over-year.
Their team is proactive and always brings new ideas to the table. They suggested a Sponsored Display campaign that has become one of our most profitable channels for acquiring new customers.
The communication is excellent. Our dedicated account manager is always available and provides clear, actionable insights. It feels like an extension of our own team.
They successfully launched our product in the UK and German markets. Their expertise in international expansion was invaluable and saved us from making costly mistakes.
What I appreciate most is their focus on TACoS (Total Advertising Cost of Sale). They understand that PPC should lift all boats, including organic sales, and they optimize for total profitability.
Flexible Engagement Models
Standard
Ideal for emerging brands and sellers looking for expert management to establish a profitable foundation.
- For businesses with
- Full campaign management
- Monthly reporting & calls
Strategic
Designed for growing businesses aiming to scale aggressively and capture significant market share.
- For businesses with $1M-$10M ARR
- Includes advanced strategies
- Bi-weekly strategy sessions
Enterprise
A comprehensive partnership for large-scale brands requiring full-funnel strategies and multi-market management.
- For businesses with >$10M ARR
- Includes Amazon DSP & international
- Dedicated team & custom analytics
Ready to See Your Amazon Sales Soar?
Stop guessing and start growing. Let our certified Amazon PPC experts conduct a free, no-obligation audit of your account and show you exactly how we can lower your ACoS and increase your revenue.
Request My Free Account AuditFrequently Asked Questions
A "good" ACoS (Advertising Cost of Sale) is highly dependent on your product's profit margins, your overall business goals, and the product lifecycle stage. A common benchmark is to aim for an ACoS at or below your break-even point. For example, if your profit margin is 30%, a 30% ACoS means you're breaking even on ad spend. However, for a new product launch, a higher ACoS might be acceptable to gain market share, while for a mature product, you'd want a much lower ACoS. We work with you to define a target ACoS that aligns with your specific profitability goals.
You can start seeing initial data like clicks and impressions within days of launching a campaign. However, it typically takes 2-4 weeks to gather enough performance data to make meaningful optimizations. Significant improvements in ACoS and sales volume are usually seen within the first 60-90 days as we refine keyword targeting, optimize bids, and implement negative keywords. PPC is a long-term strategy, and the best results come from continuous, data-driven management.
We believe in earning your business every month. While we recommend a minimum commitment of 3-6 months to see the full impact of our strategies, we offer flexible month-to-month agreements. Our 95%+ client retention rate is built on delivering results, not locking clients into restrictive contracts.
Your budget depends on your goals, product price, and the competitiveness of your category. We can work with various budget levels. As a general guideline, a new seller might start with $500-$1500/month, while established brands can spend tens of thousands. During our initial consultation, we'll analyze your specific situation and recommend a starting budget that allows for effective testing and scaling.
Yes, but in a secure and limited way. You will grant us limited user permissions within your Seller Central account, specifically for managing advertising campaigns. We will not have access to your banking information, payment disbursements, or other sensitive areas. This is the standard and secure industry practice for managing client accounts.
Automatic campaigns are a great starting point for keyword discovery, but they are inefficient for long-term growth. Amazon's algorithm often bids on broad, irrelevant terms, leading to wasted spend. Our service provides a strategic, multi-layered approach. We use data from automatic campaigns to feed highly-optimized manual campaigns, implement sophisticated bidding strategies, analyze competitor data, and manage the entire advertising funnel—actions that go far beyond the capabilities of a simple automatic campaign.