Programmatic Advertising Management
AI-Powered Programmatic Advertising That Drives Real Growth
Tired of unpredictable ad results and wasted budgets? We deliver data-driven, high-ROI campaigns with total transparency, reaching your ideal customers wherever they are online.
Stop Wasting Ad SpendTrusted by global brands and innovative startups to deliver results
The Problem with Modern Advertising
Your Ads Are Getting Lost in the Noise
The digital advertising landscape is more complex and fragmented than ever. Businesses struggle with wasted ad spend on the wrong audiences, a lack of transparency into campaign performance, and the overwhelming complexity of ad tech platforms. You're likely paying for impressions that never convert and missing out on valuable customers who are active on channels beyond search and social media. It's time to replace guesswork with a data-driven, ROI-focused strategy that reaches the right person, at the right moment, with the right message, anywhere on the open internet.
Why Partner with LiveHelpIndia?
Your Unfair Advantage in Programmatic Advertising
Radical Transparency
No more "black box" advertising. We provide custom dashboards and granular reporting, so you see exactly where every dollar is spent and how it contributes to your bottom line.
Unbeatable ROI
Our AI-powered optimization engines and expert strategists work tirelessly to eliminate wasted spend and maximize your return on investment, ensuring your budget drives profitable growth.
AI-Powered Precision
Leverage sophisticated machine learning algorithms to identify and target your ideal customers with unparalleled accuracy based on thousands of data points and real-time behavior.
Full-Funnel Reach
Engage customers at every stage of their journey, from initial awareness on Connected TV to consideration on premium websites and conversion through dynamic retargeting.
Ironclad Brand Safety
We utilize industry-leading verification partners to protect your brand from ad fraud and ensure your message appears only in safe, suitable, and high-quality environments.
Certified Expert Team
Our team consists of certified programmatic traders and strategists with deep expertise across all major DSPs and ad tech platforms. You get enterprise-level talent without the overhead.
Access Enterprise Tech
Gain access to the same powerful, enterprise-level Demand-Side Platforms (DSPs) and data tools used by Fortune 500 companies, giving you a competitive edge.
Custom-Built Strategy
We don't believe in one-size-fits-all. We start with your unique business goals to build a completely customized programmatic strategy designed for maximum impact.
Measurable Business Outcomes
We focus on the metrics that matter to your business: leads, sales, customer lifetime value, and cost per acquisition. Our success is measured by your success.
Our Services
Comprehensive Programmatic Advertising Solutions
We offer a full suite of programmatic advertising services designed to cover every touchpoint of the customer journey. From high-level strategy to hands-on campaign execution and optimization, we provide an end-to-end solution to unlock scalable growth for your business.
Audience Strategy & Segmentation
We go beyond basic demographics to build a deep understanding of your ideal customer. By leveraging first, second, and third-party data, we create precise audience segments to ensure your message reaches only the most relevant and high-intent users, maximizing efficiency and impact.
- Data-Driven Personas: Develop rich, actionable customer personas based on real-world data.
- Lookalike Modeling: Find new customers who behave just like your best existing ones.
- Contextual & Behavioral Targeting: Reach users based on their real-time interests and browsing habits.
Demand-Side Platform (DSP) Management
Our certified experts manage your campaigns across leading DSPs like The Trade Desk, Google DV360, and Amazon DSP. We handle everything from campaign setup and bidding strategy to real-time optimization, ensuring your campaigns are always performing at their peak potential.
- Expert Bidding Strategies: Utilize AI-driven and manual bidding to achieve the lowest possible CPA.
- Platform Agnostic Approach: Select the best DSP or combination of DSPs for your specific goals.
- Continuous Optimization: Constantly monitor and adjust campaigns for maximum performance.
Programmatic Display & Video Advertising
Capture attention across millions of websites, apps, and digital properties with visually compelling display and video ads. We serve your creative in high-quality, brand-safe environments to drive awareness, engagement, and direct response from your target audience.
- Rich Media & Interactive Formats: Engage users with formats that go beyond static banners.
- Premium Inventory Access: Place your ads on top-tier publisher sites.
- Viewability Optimization: Ensure your ads are actually seen by real people.
Connected TV (CTV) & OTT Advertising
Reach cord-cutters and streaming audiences where they are most engaged: on their smart TVs and streaming devices. We deliver your video ads on platforms like Hulu, Roku, and Sling TV, combining the impact of television with the precision targeting of digital.
- Household-Level Targeting: Target specific households based on demographics, interests, and viewing habits.
- Unskippable Ad Formats: Guarantee your message is seen with high-completion-rate ad placements.
- Cross-Device Measurement: Track how CTV exposure drives action on other devices like mobile and desktop.
Programmatic Audio & Podcast Ads
Connect with listeners during screen-free moments through programmatic audio ads on music streaming services and popular podcasts. This highly personal format allows you to build brand affinity and drive action with a captive and engaged audience.
- Targeting by Listening Habits: Reach users based on their favorite genres, artists, and podcast topics.
- Companion Banner Ads: Reinforce your audio message with a clickable visual ad on the user's device.
- Drive-to-Store Attribution: Measure how audio ads influence real-world foot traffic.
Digital Out-of-Home (DOOH) Advertising
Bring the power of digital targeting to real-world billboards, screens in elevators, gyms, and airports. Programmatic DOOH allows you to dynamically serve ads in high-traffic physical locations based on time of day, weather, or audience demographics.
- Hyper-Local Targeting: Dominate specific neighborhoods, zip codes, or even individual buildings.
- Flexible & Dynamic Creative: Change your messaging in real-time based on external triggers.
- Brand Awareness at Scale: Make a big impact in the physical world with the efficiency of programmatic buying.
Data Management Platform (DMP) Integration
Centralize and activate your valuable first-party data. We help you integrate your CRM or other data sources with a DMP to create powerful, proprietary audience segments for targeting, suppression, and gaining deeper customer insights.
- Activate Your First-Party Data: Securely use your own customer data for more effective advertising.
- Enrich Audience Profiles: Combine your data with third-party sources for a 360-degree customer view.
- Improve Targeting Precision: Create highly specific segments for personalized messaging.
Cross-Channel Campaign Orchestration
Deliver a seamless and consistent brand experience across all programmatic channels. We manage frequency, sequence messaging, and coordinate your strategy across display, video, CTV, audio, and DOOH to guide users effectively through the conversion funnel.
- Sequential Messaging: Tell a story by showing a series of ads in a specific order.
- Global Frequency Capping: Avoid ad fatigue by controlling how often a user sees your ads across all channels.
- Unified Performance View: Understand how different channels work together to drive results.
Dynamic Creative Optimization (DCO)
Automatically generate thousands of personalized ad variations in real-time. DCO technology assembles ads on the fly, tailoring images, headlines, and calls-to-action based on user data like location, weather, or past browsing behavior for ultimate relevance.
- Hyper-Personalized Ads: Serve the most relevant ad creative to every single user.
- A/B Testing at Scale: Continuously test and learn which creative elements perform best.
- Improve Ad Engagement: Increase click-through rates and conversions with more relevant messaging.
Advanced Retargeting & Prospecting
We implement sophisticated strategies to re-engage past website visitors and find new, high-value customers. Our approach goes beyond basic retargeting to build intelligent prospecting campaigns that continuously fill the top of your funnel with qualified leads.
- Granular Retargeting Segments: Target users based on specific products viewed or actions taken.
- Intelligent Prospecting: Use your best customer data to find new audiences who are likely to convert.
- Full-Funnel Nurturing: Guide users from first touch to final conversion with tailored messaging.
Ad Fraud Prevention & Brand Safety
Protect your investment and your brand's reputation. We employ a multi-layered approach using pre-bid filtering and post-bid verification from leading partners like IAS and DoubleVerify to ensure your ads are served to real humans in brand-appropriate contexts.
- Proactive Fraud Blocking: Prevent bots and invalid traffic from ever seeing your ads.
- Contextual Safeguards: Ensure your ads don't appear next to inappropriate or harmful content.
- Viewability Assurance: Guarantee you only pay for ads that have a chance to be seen.
In-depth Performance Analytics & Reporting
Gain actionable insights from your campaign data. We provide comprehensive, easy-to-understand reports and custom dashboards that go beyond surface-level metrics to reveal what's working, what's not, and where the next growth opportunities lie.
- Custom Dashboards: Get a real-time view of the KPIs that matter most to you.
- Multi-Touch Attribution: Understand the true value of each channel in the customer journey.
- Actionable Insights: Receive clear recommendations for future strategy and optimization.
Ad Conversion Rate Optimization (CRO)
Optimizing the campaign is only half the battle. We analyze post-click performance and work with you to optimize your landing pages and user experience, ensuring the traffic we drive has the highest possible chance of converting into a lead or sale.
- Landing Page A/B Testing: Test headlines, forms, and CTAs to improve conversion rates.
- User Journey Analysis: Identify and fix friction points in your conversion funnel.
- Message Matching: Ensure a seamless experience from ad click to landing page.
Geo-Fencing & Location-Based Targeting
Target users with pinpoint accuracy based on their physical location. We can create virtual fences around competitor locations, specific event venues, or your own storefronts to deliver highly relevant messages to people in a specific area.
- Conquesting Campaigns: Serve ads to people visiting your competitors' locations.
- Event Targeting: Reach attendees of specific conferences, trade shows, or festivals.
- Drive-to-Store Measurement: Track how many users who saw your ad later visited your physical location.
Supply Path Optimization (SPO)
Ensure your ad budget is spent as efficiently as possible by buying ad inventory through the most direct and transparent paths. SPO eliminates unnecessary intermediaries in the ad supply chain, reducing hidden fees and increasing the portion of your budget that goes toward actual media.
- Increased Media Efficiency: More of your budget works to reach your audience.
- Enhanced Transparency: Gain a clearer view of the ad supply chain and associated costs.
- Access to Quality Inventory: Prioritize buying from publishers through direct, trusted channels.
Our Proven Process
A Blueprint for Programmatic Success
Discovery & Strategy
We dive deep into your business, goals, and ideal customer profile to build a bespoke programmatic strategy from the ground up.
Campaign Setup & Launch
Our experts handle all technical aspects, from setting up tracking and pixels to building audiences and launching your campaigns across the chosen platforms.
AI-Powered Optimization
We continuously monitor performance, using AI and human expertise to make real-time adjustments to bids, targeting, and creative to maximize ROI.
Reporting & Insights
You receive clear, transparent reports that translate complex data into actionable insights, keeping you informed and driving future strategy.
Success Stories
Real-World Results, Not Just Promises
How a Fashion Retailer Increased ROAS by 350% with CTV and Display
Industry: E-commerce (Fashion)
Client Overview: A mid-sized online fashion retailer was struggling to scale beyond social media and search ads. Their growth had plateaued, and they needed to find new, profitable channels to acquire high-value customers while facing intense competition.
The Problem
The client's reliance on Facebook and Google Ads meant they were caught in a cycle of rising costs and diminishing returns. They were unable to effectively reach potential customers higher up in the funnel and were missing the large audience of "cord-cutters" who consume content on streaming platforms.
Key Challenges:
- Scaling customer acquisition beyond saturated channels.
- High Cost Per Acquisition (CPA) on existing platforms.
- Reaching affluent, younger demographics on streaming services.
- Attributing sales from upper-funnel awareness campaigns.
Our Solution
We developed a full-funnel programmatic strategy that combined high-impact Connected TV (CTV) ads for brand awareness with sophisticated dynamic retargeting on display.
- Launched CTV campaigns targeting households interested in fashion, luxury goods, and competitor brands.
- Used cross-device tracking to identify users who saw the CTV ad and then retargeted them with dynamic product ads on premium fashion websites.
- Implemented Dynamic Creative Optimization (DCO) to show users the specific products they had previously viewed.
- Built lookalike audiences from their best customers to fuel prospecting campaigns and find new buyers.
Scaling B2B Leads by 200% for a SaaS Company Using Programmatic Prospecting
Industry: B2B SaaS (MarTech)
Client Overview: A growing MarTech SaaS company needed to generate a consistent flow of qualified leads for their sales team. Their content marketing was strong, but they needed a scalable way to get it in front of decision-makers at their target accounts without relying solely on expensive platforms like LinkedIn.
The Problem
The client was over-reliant on LinkedIn Ads, which had a high CPL and limited reach. They needed a more cost-effective way to engage prospects at target companies across the entire web, not just on one social platform.
Key Challenges:
- High Cost Per Lead (CPL) on existing channels.
- Difficulty reaching specific job titles outside of LinkedIn.
- Nurturing leads from awareness to demo request.
- Measuring influence on long B2B sales cycles.
Our Solution
We implemented an Account-Based Marketing (ABM) strategy using programmatic display and video to surround key decision-makers at their target accounts with valuable content.
- Onboarded their target account list into our DSP to target specific companies and job functions.
- Ran top-of-funnel video ads promoting their thought leadership content on industry-specific websites.
- Retargeted users who engaged with the content with case study and demo request ads.
- Used IP-based targeting to ensure high ad delivery rates within the physical office locations of their key accounts.
Driving Patient Acquisition for a Multi-Location Clinic with Hyper-Local Programmatic
Industry: Healthcare
Client Overview: A specialized medical clinic with multiple locations wanted to attract new patients for a high-value elective procedure. They needed to reach qualified individuals within a specific driving distance of each clinic who were actively researching their condition or related treatments.
The Problem
The clinic's traditional marketing (local print, radio) was expensive and untrackable. Their digital efforts were limited to basic search ads, which missed potential patients before they actively searched for a provider. They needed a HIPAA-compliant way to reach relevant local audiences.
Key Challenges:
- Reaching a niche audience with a specific medical need.
- Adhering to strict HIPAA privacy regulations in advertising.
- Targeting users only within a specific geographic radius of each clinic.
- Attributing ad views to actual patient appointments.
Our Solution
We designed a HIPAA-compliant, hyper-local programmatic campaign using geo-fencing and contextual targeting.
- Created geo-fences around each clinic location to target users within a 15-mile radius.
- Targeted users reading content on reputable health websites about the specific condition the clinic treats.
- Used privacy-safe third-party data segments to reach audiences with relevant health interests without using personal health information.
- Drove traffic to location-specific landing pages and tracked online appointment form submissions as the primary conversion.
Technology & Platforms
Leveraging an Enterprise-Grade Tech Stack
We are experts across the entire programmatic ecosystem. Our team is certified and proficient in the industry's most powerful platforms, ensuring we select and master the right tools to achieve your specific business goals.
Client Testimonials
What Our Clients Say About Us
"LiveHelpIndia transformed our lead generation. Their programmatic strategy delivered a 200% increase in qualified leads at a CPL 35% lower than LinkedIn. They are true partners in our growth."
"We were stuck on social media ads. LiveHelpIndia opened up the world of CTV and display for us, resulting in a 350% ROAS increase. The transparency and reporting are second to none."
"Their team understood the complexities of healthcare marketing and delivered a HIPAA-compliant campaign that drove a 150% increase in patient bookings. Their hyper-local targeting is incredibly effective."
"The level of expertise is outstanding. They took our messy ad account, optimized our supply paths, and implemented DCO that lifted our CTR by 50%. They don't just manage campaigns; they improve your entire advertising operation."
"The strategic insights we get from LiveHelpIndia are invaluable. They helped us understand our audience on a much deeper level and orchestrated a cross-channel campaign that produced tangible business results. Highly recommended."
"Brand safety was a huge concern for us. LiveHelpIndia's ironclad approach gave us the confidence to scale our programmatic spend. Their team is proactive, responsive, and truly cares about protecting our brand."
Frequently Asked Questions
Your Programmatic Questions, Answered
Programmatic advertising management is the process of using specialized software (DSPs) and expert strategy to automate the buying and selling of digital advertising in real-time. Instead of negotiating with individual publishers, we use data and AI to bid on ad impressions across millions of websites, apps, and streaming services to reach your specific target audience efficiently and at scale.
While Google and Facebook are "walled gardens" limited to their own properties, programmatic advertising operates on the "open internet." This gives you access to over 95% of the digital landscape, including premium news sites, niche blogs, Connected TV apps, music streaming services, and more. It allows for more diverse targeting options and the ability to reach users across their entire online journey.
While programmatic can be adapted to various budget sizes, it typically delivers the best results with a minimum monthly ad spend of $5,000-$10,000. This allows for sufficient data collection, testing, and optimization to achieve significant ROI. We work with you to determine a budget that aligns with your business goals and expected returns.
Brand safety is our top priority. We use a multi-layered approach that includes: 1) Pre-bid filtering to avoid bidding on fraudulent or unsafe inventory, 2) Contextual targeting to only appear alongside relevant content, 3) Keyword blocklists to avoid negative topics, and 4) Third-party verification from industry leaders like DoubleVerify and Integral Ad Science (IAS) to monitor and report on brand safety and viewability.
A Demand-Side Platform (DSP) is the software that advertisers and agencies use to buy ad impressions from ad exchanges in real-time. It's the central hub for setting up campaigns, defining targeting parameters, managing bids, and analyzing performance. We are experts in managing campaigns across all major DSPs, including The Trade Desk, Google's DV360, and Amazon DSP.
The initial 30-60 days are typically a "learning phase" where our algorithms gather data and we test various strategies. While you may see positive signals early on, significant and stable ROI is usually achieved after the 90-day mark as campaigns become fully optimized. Programmatic is a long-term growth strategy, not a quick fix.
Ready to Unlock Your True Advertising Potential?
Stop guessing and start growing. Let our team of certified programmatic experts build a data-driven advertising strategy that delivers transparent, measurable results. Schedule a free, no-obligation consultation today to discover how we can help you eliminate wasted spend and maximize your ROI.
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