Amazon PPC Services That Drive Profit, Not Just Clicks

Amazon PPC Account Audit & Strategic Roadmap

Before we touch a campaign, we conduct a deep-dive audit of your account history, competitors, and market positioning. We deliver a clear, actionable roadmap outlining quick wins and long-term strategies to achieve your growth targets.

• Identify major areas of wasted ad spend immediately.
• Establish clear KPIs and realistic performance benchmarks.
• Get a 3-6 month strategic plan for profitable growth.

Advanced Keyword & Market Intelligence

We go beyond basic keyword tools. Our AI analyzes search query reports, competitor storefronts, and market trends to uncover high-intent, long-tail keywords that your competitors have missed, giving you a unique edge.

• Lower CPCs by targeting less competitive terms.
• Increase conversion rates with highly relevant traffic.
• Discover new product and content opportunities.

Sponsored Products Campaign Management

This is the foundation of Amazon advertising, and we perfect it. We build granular campaigns with precise ad group structures, utilizing all match types and AI-driven bidding to maximize visibility and profitability at the ASIN level.

• Improve organic rank through increased sales velocity.
• Achieve the lowest possible Advertising Cost of Sales (ACoS).
• Dominate search results for your most important keywords.

Sponsored Brands & Video Ads

We help you capture top-of-search real estate and engage shoppers with compelling visuals. From custom headline copy to engaging video creative, we manage your Sponsored Brands campaigns to drive brand awareness and category ownership.

• Increase brand recall and customer loyalty.
• Drive traffic to your Amazon Storefront to cross-sell products.
• Defend your brand from competitor bidding.

Sponsored Display & Retargeting

We re-engage shoppers who viewed your products but didn't buy. Our Sponsored Display strategies follow potential customers across Amazon and third-party sites, reminding them of your brand and bringing them back to convert.

• Recapture lost sales and increase conversion rates.
• Build brand presence both on and off Amazon.
• Cross-sell and upsell to your existing customer base.

Amazon DSP Programmatic Advertising

For brands ready to scale, we manage Amazon's Demand-Side Platform (DSP) to reach audiences across the web, using Amazon's exclusive first-party shopper data. This is how you build a massive top-of-funnel presence.

• Reach millions of relevant new customers outside of Amazon.
• Target users based on their specific purchase history and browsing behavior.
• Drive traffic to your Amazon listings from anywhere on the internet.

AI-Powered Bid Management & Dayparting

Our AI bidding engine works 24/7, analyzing conversion rates by the hour, day of the week, and device. It automatically adjusts bids to be aggressive when shoppers are buying and conservative when they're not, maximizing your budget's efficiency.

• Lower your ACoS by avoiding non-converting clicks.
• Win more auctions during peak conversion times.
• Automate thousands of bidding decisions per day.

Granular Product & ASIN Targeting

We go on the offensive by placing your products directly on your competitors' listings. We also build a defensive moat around your own ASINs, using product targeting to upsell and cross-sell your catalog, keeping customers in your ecosystem.

• Steal market share directly from your top competitors.
• Increase the average order value of your customers.
• Protect your listings from conquesting ad placements.

Amazon Storefront & A+ Content Optimization

Your ad is just the first click. We ensure the destination converts. Our team optimizes your Amazon Storefront and A+ Content with brand storytelling, comparison charts, and lifestyle imagery to educate buyers and increase conversion rates.

• Improve conversion rates for all your traffic, both paid and organic.
• Build a stronger brand identity on the Amazon platform.
• Reduce customer questions and negative reviews.

Continuous Negative Keyword Sculpting

One of the biggest sources of wasted spend is irrelevant search terms. Our process involves daily and weekly analysis of search query reports to aggressively add negative keywords, ensuring your ads only show for shoppers likely to buy.

• Instantly stop wasting money on irrelevant clicks.
• Improve your click-through rate (CTR) and Quality Score.
• Refine audience targeting for higher conversion.

Custom Performance Reporting & Analytics

We provide more than just standard Amazon reports. Our analytics team builds custom dashboards that track the metrics that matter to YOU, including profitability, organic rank impact, and customer lifetime value.

• Get clear insights into the true performance of your campaigns.
• Make better strategic decisions with data you can trust.
• Easily report performance to stakeholders and leadership.

International Marketplace Expansion

Ready to go global? We manage your PPC campaigns across all of Amazon's international marketplaces. We handle the keyword translation, campaign localization, and strategic adjustments needed to succeed in the UK, EU, Japan, and beyond.

• Tap into new revenue streams from global customers.
• Establish your brand in emerging e-commerce markets.
• Leverage a single partner for your entire global Amazon presence.

New Product Launch PPC Strategy

A new product's first 30 days are critical. We design aggressive, targeted launch campaigns to drive initial sales, generate reviews, and signal to Amazon's algorithm that your product is a winner, setting you up for long-term organic success.

• Achieve rapid sales velocity to climb organic rankings.
• Quickly gather crucial performance data for optimization.
• Establish a strong market presence from day one.

Inventory-Aware Campaign Management

We integrate with your inventory data to automatically pause ads for products that are low in stock or out of stock. This prevents you from paying for clicks on products customers can't buy and protects your account health.

• Avoid wasting ad spend on out-of-stock items.
• Protect your IPI score and account health.
• Re-allocate budget to in-stock products automatically.

Competitive Intelligence & Benchmarking

We use advanced tools to reverse-engineer your competitors' PPC strategies. We identify their top keywords, estimate their ad spend, and analyze their ad copy, giving you the intelligence needed to outperform them.

• Understand the competitive landscape in detail.
• Identify gaps in competitor strategies to exploit.
• Benchmark your performance against the market leaders.

Beauty Brand Reduces ACoS by 42% While Scaling Sales by 150%

Client: Aura Cosmetics (Rachel Manning, Founder & CEO)

A fast-growing direct-to-consumer skincare brand was struggling to make their Amazon advertising profitable. Their ACoS was over 60%, eating into their margins and preventing them from scaling.

The Challenge

• An average Advertising Cost of Sales (ACoS) of 62%.
• Inability to scale ad spend without ACoS skyrocketing.
• Losing top-of-search placement to larger competitors.
• No clear data on which campaigns were actually driving profit.

The Solution

We began with a complete account restructure, creating granular campaigns for each product category. Our AI platform was deployed to automate bid adjustments and aggressively harvest negative keywords. We launched product targeting campaigns to defend listings and attack competitors, supported by a new Sponsored Brands strategy.

"LiveHelpIndia didn't just lower our ACoS; they gave us a clear path to profitable growth on Amazon. The AI-driven optimization is incredible, and the weekly strategy calls with our dedicated team are invaluable."

Electronics Seller Manages 5,000+ ASINs, Boosting Revenue by 78%

Client: TechTrove (Thomas Lamb, E-commerce Director)

A mid-sized electronics retailer with a massive catalog of over 5,000 unique ASINs was facing an impossible management challenge. Their small in-house team couldn't possibly optimize bids or keywords at this scale.

The Challenge

• Inability to manage and optimize campaigns for 5,000+ products.
• Stagnant revenue growth from the Amazon channel.
• Poor visibility for new and non-bestselling products.
• Lack of a scalable system for campaign creation and management.

The Solution

Our solution was centered on automation and scalability. We used our API-based tools to dynamically create and manage campaigns for every ASIN in their catalog, tiered by sales velocity and margin. Our AI bidding algorithm managed bids at the keyword/ASIN level, pushing budget towards the most profitable opportunities in real-time.

"Managing our catalog felt like trying to boil the ocean. LiveHelpIndia's AI and process-driven approach was a game-changer. They brought order to the chaos and unlocked growth we didn't think was possible."

Global Apparel Brand Uses Amazon DSP to Increase Market Share by 5%

Client: Vantage Apparel Co. (Olivia Bishop, Head of Digital Marketing)

A well-known apparel brand was a leader in retail but was struggling to translate that dominance to Amazon. They needed a way to reach new audiences and build their brand presence beyond simple search advertising.

The Challenge

• Stagnant market share on the Amazon platform.
• Over-reliance on bottom-of-funnel, branded search terms.
• Lack of a strategy to reach new-to-brand customers.
• No in-house expertise to manage the complex Amazon DSP platform.

The Solution

We designed a full-funnel strategy combining PPC and Amazon DSP. We used DSP to run awareness campaigns targeting in-market and lifestyle audiences based on Amazon's first-party data. This drove new, qualified traffic to their product pages and storefront, which was then recaptured via retargeting.

"We knew we needed to be on DSP, but we didn't have the expertise in-house. LiveHelpIndia's team brought the strategic vision and execution we needed. They connected our top-of-funnel DSP campaigns to our bottom-funnel PPC performance."

AI-Powered Optimization

Our proprietary AI analyzes performance data 24/7, adjusting bids, harvesting profitable keywords, and shifting budget to what works. This eliminates human error and captures opportunities faster than any manual approach, directly lowering your ACoS.

Dedicated Expert Team

You get a dedicated pod of strategists, data analysts, and campaign managers. This isn't a faceless agency; we become an extension of your team, deeply invested in your success and providing proactive, strategic guidance.

Profit-Driven Strategy

We don't focus on vanity metrics. Our goal is to improve your Total Advertising Cost of Sales (TACoS) and bottom-line profitability. Every decision is based on how it impacts your net profit, not just top-line revenue.

Full-Funnel Dominance

We go beyond basic Sponsored Products. We build a comprehensive strategy using Sponsored Brands, Video, Display, and Amazon DSP to capture customers at every stage, from awareness to purchase and loyalty.

Transparent ROI Reporting

No more confusing spreadsheets. You get a custom, real-time dashboard that clearly shows your ad spend, revenue, ACoS, and TACoS. You'll finally have a clear view of your return on investment.

Mature, Scalable Processes

As a CMMI Level 5 and ISO 9001 certified company, our processes are proven, predictable, and built to scale. Whether you have 10 products or 10,000, our system ensures consistent, high-quality management.

Unbeatable Cost-Efficiency

Our AI-enabled global delivery model allows us to provide a level of expertise and service that would cost 3-5x more from a traditional US or EU agency. You get enterprise-level talent without the enterprise-level price tag.

Proactive Competitor Defense

We constantly monitor your competitors' strategies, setting up defensive product targeting campaigns and ensuring your brand isn't losing sales to rivals on your own listings. We protect your digital shelf space.

Enterprise-Grade Security

With SOC 2 and ISO 27001 certifications, your account data, customer information, and brand strategy are protected by the highest standards of security. This is peace of mind that freelancers and smaller agencies can't offer.

Samuel Gordon

Owner, Gourmet Kitchen Goods

"As a founder, my time is my most valuable asset. Handing our Amazon PPC over to LiveHelpIndia was the best decision I've made this year. Our sales are up, our ACoS is down, and I can finally focus on product development instead of staring at campaign manager all day."

Kaitlyn Drummond

Marketing Manager, ActiveLife Supplements

"The level of detail in their reporting is fantastic. For the first time, we can clearly see the impact of our ad spend on our total sales. The team is strategic, responsive, and always brings new ideas to our weekly calls. They feel like true partners."

Wesley Porter

E-commerce Director, Urban Outdoor Gear

"We were skeptical about the AI claims, but the results speak for themselves. Their bidding algorithm is incredibly effective. We're winning placements we couldn't before, and our budget is being used so much more efficiently across our entire catalog."

Paige Ford

CFO, Innovate Electronics

"The financial transparency is what sold us. LiveHelpIndia provides clear ROI data that I can take directly to our board. There are no hidden fees, and they are focused on our profitability, which aligns perfectly with our financial goals. The cost-efficiency of their model is also a significant advantage."

Fabian Hawthorne

Brand Manager, PetPal Supplies

"Launching new products on Amazon used to be a nightmare. LiveHelpIndia's launch strategy is a science. We hit our sales targets faster, get reviews quicker, and our new products are ranking on page one within weeks, not months. It's completely changed our launch process."

Lauren Gentry

CEO, Chic Baby Boutique

"We compete against huge brands, and LiveHelpIndia has been our secret weapon. Their competitor targeting strategies are brilliant. We're stealing sales right from our rivals' product pages. It's allowed our small brand to punch way above our weight."

What kind of results can I expect?

While results vary by industry and starting point, our primary goal is to improve your profitability. Clients typically see a significant reduction in ACoS (Advertising Cost of Sales) within the first 90 days, alongside an increase in total ad-driven sales. We establish custom KPIs with you during our initial strategy session.

How much does your Amazon PPC management service cost?

Our pricing is tailored to your needs and typically consists of a flat monthly management fee plus a percentage of your ad spend. This hybrid model ensures we are partners in your growth. We offer different packages for businesses of all sizes, from startups to large enterprises. Contact us for a custom quote.

Do I need to sign a long-term contract?

We believe in earning your business every month. For our Growth and Scale packages, we offer flexible month-to-month contracts after an initial 3-month commitment. We also offer a 2-week paid trial so you can experience our service with minimal risk.

What access do you need to my Amazon account?

We require user permissions for the advertising console and limited access to Seller Central to view reports. We never need your primary account login. As an ISO 27001 and SOC 2 certified company, we follow strict security protocols to ensure your account data is always safe.

How involved will I need to be?

Our goal is to free up your time. After the initial strategy and onboarding, our team handles all the day-to-day management. We provide a real-time dashboard for you to check performance anytime, and we schedule regular strategy calls (weekly or bi-weekly) to review results and plan next steps. You can be as involved as you want to be.

How is this better than Amazon's 'auto' campaigns?

Automated campaigns are a good starting point for data collection, but they are inefficient for scaling. They often bid on irrelevant terms and don't allow for strategic budget control. We use the data from automated campaigns to fuel highly efficient, granular manual campaigns where we control every aspect of the bidding and targeting, leading to much lower ACoS and higher ROI.

Do you also work with Vendor Central accounts?

Yes, absolutely. We have extensive experience managing advertising for both Seller Central and Vendor Central accounts. Our strategies are adapted to the unique goals of each platform, whether it's driving sell-through for sellers or supporting purchase orders for vendors.

What makes your AI different from other PPC software?

Many tools are just rule-based automation. Our AI uses machine learning to analyze patterns and make predictive decisions. It's not just about hitting a target ACoS; it's about understanding how bids, keywords, and placements interact to affect your total profit. It's a holistic optimization engine, not just a bidding tool, and it's always guided by our expert human strategists.

How do you ensure we aren't wasting money on irrelevant searches?

Negative keyword sculpting is a daily operational discipline for us. Our AI continuously analyzes search query reports to identify and block irrelevant terms, ensuring your budget is only spent on high-intent, converting shoppers. This proactive approach stops wasted spend before it impacts your profitability.

Do you support international marketplaces?

Yes. We manage PPC across all major Amazon marketplaces, including the UK, EU, Japan, and Australia. We handle keyword translation, cultural adaptation, and localized bidding strategies, allowing you to scale your brand globally with a single, expert partner who understands regional market nuances.

Kuldeep K.

Founder & CEO

Expert Enterprise Growth Solutions. Focused on strategic vision and ensuring our delivery aligns with your bottom-line profitability.

Vishal N.

Manager, Senior Data Scientist

Certified Hyper Personalization Expert. Leads our AI/ML efforts to drive predictive bid management and competitive market analysis.

Pratik R.

Lead, Digital Marketing

Certified Digital Marketing Expert. Specializes in full-funnel Amazon advertising strategy, from search optimization to programmatic DSP.

Prachi D.

Manager, AI & IoT Expert

Certified Cloud & IoT Solutions Expert. Bridges the gap between complex AI infrastructure and practical, high-conversion ad performance.

Abhishek P.

Founder & CFO

Expert Enterprise Architecture. Ensures our engagements are fiscally optimized, transparent, and focused on maximizing your ROI.

Angela J.

Senior Manager

Enterprise Business Solutions. Manages communication and ensures your brand goals are met with precision and proactive strategy.

Current: Descriptive & Diagnostic AI

Our current AI platform excels at analyzing past performance to tell you what happened and why. It automates bid adjustments based on conversion data, identifies wasted spend through anomaly detection, and provides clear, actionable insights in your dashboard. This is the foundation of efficient management.

• 24/7 Automated Bid Management
• Anomaly Detection for Budget Pacing
• Automated Keyword Harvesting
• Real-time Performance Dashboards

Next 12 Months: Predictive AI

We are actively developing predictive models that forecast future trends. This includes predicting keyword performance based on seasonality, forecasting inventory needs based on ad velocity, and estimating the impact of budget changes on total sales. This moves from reactive optimization to proactive strategy.

• Seasonality & Trend Forecasting
• Predictive ACoS Modeling
• Inventory Depletion Forecasting
• Budget Allocation Recommendations

Future: Prescriptive & Generative AI

The future is an AI that not only predicts outcomes but prescribes the exact actions to take to achieve a goal. This includes automatically generating campaign structures, writing ad copy variations for A/B testing, and creating entire strategic plans for new product launches based on market data. This is the ultimate force multiplier for our expert team.

• Automated Campaign Structure Generation
• Generative Ad Copy & Creative Suggestions
• Automated Strategic Plan Creation
• Full Funnel Budget Optimization

Fashion & Apparel

In the fast-paced fashion world, we optimize for visual impact and seasonal trends. We leverage Sponsored Brands and Video ads to showcase your unique style, ensuring your brand stays top-of-mind during peak fashion cycles.

• Trend-based keyword harvesting.
• High-impact lifestyle video creative.
• Seasonality-focused bid management.

Electronics & Gadgets

High-ticket items require high trust. We focus on A+ content that clarifies technical specifications and builds buyer confidence, reducing returns and increasing conversion rates for sophisticated products.

• Technical specification comparison tables.
• Competitor conquesting strategies.
• Detailed review-driven ad copy.

Health & Beauty

In the wellness space, is everything. We integrate customer testimonials and influencer-style imagery into your ad creative, building the emotional connection and credibility required to win loyal customers.

• Compliance-safe ad messaging.
• and UGC integration.
• Subscription-model ad optimization.

Home & Kitchen

We turn browsers into buyers by highlighting the problem-solving nature of your products. Our strategy focuses on lifestyle-driven imagery and copy that demonstrates immediate value and convenience in the customer's daily life.

• Problem-solution ad creative.
• Storefront experience optimization.
• Cross-selling and bundle strategies.

Growth Package

Ideal for: Startups and small businesses with ad spend under $10k/month.

Scale Package

Ideal for: Medium-sized businesses and aggregators with ad spend from $10k to $50k/month.

Enterprise & DSP Package

Ideal for: Large brands and enterprises requiring full-funnel management and programmatic advertising.