How a US-Based MVNO Cut OpEx by 55% While Improving CSAT by 20 Points
Client Overview
A fast-growing MVNO in the United States was struggling to scale its back-office operations. Their in-house team was overwhelmed with billing inquiries, manual order provisioning, and basic technical support. High costs, inconsistent service quality, and an inability to provide 24/7 support were hindering their growth and causing customer churn.
Problem
The client's primary challenge was a back office that couldn't keep pace with its front-end growth. Their fixed-cost structure meant that scaling support was prohibitively expensive. Billing errors were frequent, leading to a high volume of support calls and damaging customer trust. They lacked the resources for effective fraud management and were experiencing significant revenue leakage.
Challenges
- Operational costs scaling 1:1 with customer growth, destroying margins.
- Billing error rate of over 5%, leading to high customer churn.
- Inability to offer 24/7 support, missing SLAs for business clients.
- Manual, error-prone order provisioning process delaying new customer activation.
Solution
LiveHelpIndia implemented a comprehensive, managed back-office solution. We began with a full process audit and deployed a dedicated team of 50 AI-augmented agents. The solution included: 1. Billing Management: We took over the entire billing cycle, implementing automated validation checks. 2. 24/7 Omni-Channel Support: We deployed a round-the-clock team for customer/technical support via phone, email, and chat. 3. Automated Order Provisioning: We integrated with their BSS to automate 80% of the order provisioning workflow. 4. Proactive Fraud Monitoring: We implemented an AI-based system to flag suspicious activity in real-time.
Outcomes
- Reduced back-office operating costs by 55% within 9 months.
- Increased Customer Satisfaction (CSAT) scores from 72% to 92%.
- Decreased billing-related support tickets by 70%.












