Technical SEO Audit
This is the foundation of any successful SEO strategy. We perform a deep dive into your website's technical infrastructure to ensure search engines can efficiently crawl, render, and index your content without any roadblocks.
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Crawlability & Indexability: We analyze your robots.txt, XML sitemaps, and site architecture to eliminate crawl traps and ensure all valuable pages are indexed.
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Site Speed & Core Web Vitals: We identify performance bottlenecks that hurt user experience and rankings, providing specific recommendations to improve loading times.
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Schema & Structured Data: We audit your structured data implementation to enhance your appearance in SERPs with rich snippets, increasing click-through rates.
On-Page SEO Audit
We analyze the content and HTML source code of your pages to ensure they are optimized for both users and search engines. This audit aligns your content with what your audience is actively searching for.
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Content Optimization: We assess title tags, meta descriptions, headers, and body content for keyword relevance, clarity, and user intent alignment.
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Internal Linking: We analyze your internal link structure to ensure logical page authority flow and help users and search engines discover important content.
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E-E-A-T Analysis: We evaluate your site's signals for Experience, Expertise, Authoritativeness, and Trustworthiness, which are critical for ranking, especially in YMYL (Your Money or Your Life) niches.
Off-Page SEO & Backlink Audit
Your website's authority is largely determined by its backlink profile. We conduct a thorough analysis of your inbound links to identify strengths, weaknesses, and potential risks from toxic links.
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Backlink Profile Analysis: We evaluate the quality and relevance of your existing backlinks to understand your current authority and identify toxic links that could lead to penalties.
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Competitor Link Gap Analysis: We discover high-authority domains linking to your competitors but not to you, creating a roadmap for targeted link-building campaigns.
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Brand Mention & Sentiment Analysis: We assess how your brand is mentioned across the web, identifying opportunities to build authority and manage your online reputation.
Local SEO Audit
For businesses serving specific geographic areas, local SEO is paramount. We audit your online presence to ensure you are visible to local customers at the exact moment they are searching for your services.
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Google Business Profile Optimization: We perform a deep audit of your GBP listing to ensure it's complete, accurate, and optimized for local search ranking factors.
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Citation & NAP Consistency: We check your Name, Address, and Phone number (NAP) consistency across key local directories, a crucial factor for local search trust.
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Local Pack & Map Ranking Analysis: We analyze your visibility in the local pack and on Google Maps for your most important keywords, identifying opportunities for improvement.
E-commerce SEO Audit
E-commerce sites have unique SEO challenges. Our audit is specifically designed to address issues like faceted navigation, product schema, and category page optimization to drive qualified traffic and sales.
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Product & Category Page Optimization: We analyze your product detail pages (PDPs) and category listing pages (PLPs) for optimal structure, content, and internal linking.
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Faceted Navigation Analysis: We provide solutions to handle faceted search without creating duplicate content or wasting crawl budget, a common and critical e-commerce issue.
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E-commerce Schema Markup: We audit your use of Product, Offer, and Review schema to ensure your products stand out in the search results and qualify for rich snippets.
Content Gap & Keyword Portfolio Analysis
This audit focuses on what you're saying and who you're saying it to. We identify opportunities to create new content and optimize existing assets to capture more of your target audience's search demand.
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Keyword Portfolio Review: We analyze the keywords you currently rank for versus the keywords you *should* be ranking for, identifying gaps and opportunities.
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Striking Distance Keyword Analysis: We find keywords for which you rank on page 2 or 3, where a small optimization push can yield significant traffic gains.
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Content Gap Analysis: We compare your content library against your top competitors to find valuable topics they rank for that you haven't covered, providing a clear content creation roadmap.
Competitive SEO Analysis
Understand exactly why your competitors are outranking you. We reverse-engineer their strategies to uncover their strengths and weaknesses, giving you a clear path to overtake them in the SERPs.
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Competitor On-Page Strategy: We analyze the content structure, keyword targeting, and internal linking of your top competitors' key pages.
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Competitor Backlink Profile: We identify the high-authority domains that form the backbone of your competitors' off-page strategy.
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SERP Feature Analysis: We determine which SERP features (like featured snippets, PAA boxes) your competitors own and develop a strategy for you to capture them.
Website Migration Audit & Penalty Assessment
Whether you're recovering from a penalty or planning a site redesign, this specialized audit is crucial. We ensure you don't lose valuable SEO equity during a transition and can identify the root cause of algorithmic or manual penalties.
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Pre-Migration SEO Blueprint: Before a redesign or platform change, we provide a comprehensive plan to preserve rankings, including URL mapping and technical checklists.
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Post-Migration Analysis: After a launch, we conduct a thorough check to identify and fix any issues like broken redirects or crawl errors before they cause traffic loss.
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Penalty Identification & Recovery: If your traffic has suddenly dropped, we analyze your backlink profile and on-site factors to diagnose the issue and create a recovery plan.
User Experience (UX) & Generative Engine Optimization (GEO) Audit
Modern SEO is about more than just keywords; it's about user satisfaction and readiness for AI-driven search. This forward-looking audit ensures your site is prepared for the future of search.
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User Journey & CRO Analysis: We analyze user behavior on your site to identify points of friction that may be hurting engagement metrics and conversions.
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Mobile SEO Audit: With a mobile-first indexing world, we conduct a detailed review of your mobile site's usability, performance, and content parity.
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GEO Readiness: We assess your content's structure, clarity, and authoritativeness to ensure it's well-positioned to be a source for AI-powered search answers and generative experiences.