SaaS Platform Achieves 42% Reduction in CPL via AI-Enabled Search
Client Overview: A mid-market CRM provider was struggling with rising acquisition costs and stagnant lead volume. Their internal marketing team was over-reliant on broad-match keywords, leading to high spend with low conversion quality. They needed a partner who could refine their targeting and implement a scalable B2B lead generation engine.
Problem: The client was spending $50,000 monthly but only generating 120 MQLs, resulting in a Cost Per Lead (CPL) that exceeded their LTV-based target. The campaign structure was cluttered, and attribution was entirely broken, making it impossible to see which keywords actually drove sales.
Critical Challenges
- High competition in the CRM space driving CPCs over $40
- Inefficient keyword match-type strategy wasting 35% of budget
- Poor landing page experience leading to 85% bounce rate
- Lack of CRM integration for closed-loop lead tracking
Our Solution
We deployed a dedicated PPC POD that completely restructured the account using the Alpha/Beta campaign framework. We implemented AI-driven bid strategies and designed 12 custom, high-speed landing pages. Finally, we integrated their HubSpot CRM to track leads from first click to final contract.
Strategic Outcomes
- Cost Per Lead reduced from $416 to $241 (42% improvement)
- Monthly lead volume increased from 120 to 310
- ROAS on branded search improved by 155%
"LiveHelpIndia transformed our paid search from a cost center into a predictable growth engine. Their technical depth and AI tools allowed us to scale into three new markets without increasing our overhead."
Marcus Douglas
Director of Growth, CloudFlow Systems



